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The Unicist School

Business Technologies

The unicist conceptual approach made possible the development of methodologies and technologies to manage businesses as complex adaptive systems.

This approach is based on integrating the essential knowledge of an activity and the environment, the use of a unicist methodology that sustains the efficacy of the business processes and the development of unicist object driven technologies that allow managing efficiency without losing the capacity to adapt.

The essential knowledge requires managing the concepts that underlie a business and its environment, which allows defining the nature of the business. It requires managing the structure of concepts and being able to transform such concepts into actions.

Unicist Standard

The Unicist Standard defines the structures and the unified fields that have to be managed in an adaptive system in order to organize it and achieve the results that have been defined as possible.

This allows managing the unified field of human adaptive systems in a reasonable, understandable and provable way. The energy saving produced by the strict use of the Unicist Standard of a function exceeds 30% (experience data).

The use of the Unicist Standard is a condition for designing Strategies and Architectures. All the structural solutions, business objects and technologies follow the Unicist Standard and generate significant energy saving effects.

Technologies as a Service

The triadic structure of technologies as a service

The unicist conceptual technologies for business expansion

The unicist conceptual technologies for business expansion

The unicist approach was developed to make possible things that were not possible before, based on managing the nature of business processes. The goal of the unicist approach applied to business is to install technologies that allow expanding a business, increase its effectiveness in terms of results and increase the efficiency of the processes. This implies that the technologies include a maximal strategy and a minimum strategy for business growth, the use of systemic objects and conceptual design to improve processes and operational objects to ensure the bottom line. It is a results focused technology.

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The market segments of unicist object driven technologies

The market segments of unicist object driven technologies

This is a business objects and conceptual technologies driven approach. The functionality of this approach defines the conceptual segments of the market. There are five segments that have been identified: 1) Subjectivist Segment: who buys outsourced low cost solutions; 2) Results Driven Segment: who buys the production of measurable immediate results minimizing costs; 3) Efficiency Driven Segment: who buys the efficiency and reliability of a system; 4) Growth Driven Segment: who buys systemic solutions to generate growth; 5) Innovation Driven Segment: who buys the competitive advantage of a technology.

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Implementation of Unicist Technologies as a Service

The Triadic Approach to Innovation Management

Implementation through Unicist Think Tanks

Implementation through Unicist Think Tanks

The Unicist Think Tanks are integrated by people who develop upgrades in effectiveness in complex environments: 1) They are solution providers who assume the responsibility to increase the effectiveness of a specific environment. 2) They deal with the nature of things, which means that they manage the concepts that underlie reality. 3) Their activity is based on the conjunction of ideas, using the unicist debate method. 4) The unicist think tanks are based on the discussion of the foundations and justifications of the arguments. This implies an expansion of the traditional scope of activities of think tanks.

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Implementation through the Outsourcing of Services

Implementation through the Outsourcing of Services

Innovation is such when it cannot be managed with the existing “mindset” and requires a change of habits. The implementation of new technologies requires integrating the natural complementary competition with outsourcing processes of these innovations. This allows introducing the concept of the innovation in order to introduce the necessary “mindset” in the organization. It does not include the outsourcing of the operation, which is done by the members of the organization. The outsourcing of services as a catalyst, coordinated by a Think Tank, is the most effective way to introduce innovations.

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Management Technologies as a Service

The Triadic Approach to Management

The emulation of nature: the organization driven by objects

The emulation of nature: the organization driven by objects

The organization by objects emulates the organization of nature in order to increase the speed of processes, improve their quality and save costs. The organization of the organs of the human body is an example in nature. The Unicist approach of the organization driven by the use of business objects is a result driven model that, according to the predefined objectives, designs the necessary processes and utilizes and reuses business objects to produce the expected results. It implies the integration of the model of Client Centered Management (CCM) that is a model that catalyzes business and market expansion processes.

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Integrating the triad of hardware, software and peopleware

Integrating the triad of hardware, software and peopleware

Peopleware is perhaps the most significant development to provide business operational solutions to companies. It allows integrating hardware and software providing the true driver of any business model. It is necessary to understand the laws of organizational balance, the natural organization and the object driven business model in order to manage peopleware. Considering the ontology of peopleware, there are four structural approaches that share the same name as the segments of the operational business model: Operation Driven Peopleware, Process Driven Peopleware, Technology Driven Peopleware and Value Driven Peopleware.

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The triadic structure of the natural business organization

The triadic structure of the natural business organization

The unicist organizational approach is based on designing strategies and transforming them into actions using an object driven organization model. It implies complementing the Strategy of a company with the Object Driven Organization that transforms the strategy into business actions. Some of the companies that use business objects are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

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The new stage of the organization by roles and objects

The new stage of the organization by roles and objects

Nature is a complex adaptive system that is organized by objects. Unicist business objects (UBO) are encapsulated adaptive systems that produce predefined results that can be inserted in work processes to increase productivity and quality and to save energy. The unicist approach to business is based on the installation of business objects to organize processes. These objects allow accelerating their functionality, improve their quality and save energy. This type of organization requires following the Unicist Standard for adaptive systems, in order to ensure the functionality.

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Marketing Technologies as a Service

The Triadic Approach to Marketing

Transforming the triadic approach to marketing into objects

Transforming the triadic approach to marketing into objects

The object driven marketing technology has been developed to include the use of objects in the buying process in order to ensure the critical mass of the processes. The core marketing objects are the commercial objects, the semantic objects and the semiotic objects. The purpose of a commercial object is to install “hope” in the mind of the potential customers. Semantic objects are linguistics communications, in written or verbal format, that have the power to install meaningful knowledge in the long term memory of an individual. Semiotic objects have the purpose of providing meaningful knowledge to their user promoting a universal action.

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Transforming in-depth segmentation into profiles

Transforming in-depth segmentation into profiles

The unicist segmentation model increases the accuracy of the definition of the segments of a market and allowed defining the Unicist Segmentation Effectiveness index (USE) to manage this information. The research on human intelligence allowed developing a segmentation model that integrates the hard segmentation and the functional segmentation with the psychological, the conceptual and the lifestyle segmentations to define the customer profiles. This allows dealing with different segments based on predictors and characteristics that can be observed. The main output of the Unicist Market Segmentation is the Customer Profiling.

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The triadic approach to pilot testing applied to marketing

The triadic approach to pilot testing applied to marketing

Destructive testing allows defining the limits of the validity of knowledge considering that there are always, on the one hand, conceptual limits and, on the other, operational limits. Destructive testing needs to be the first test when dealing with marketing. This implies using a destructive testing approach to eliminate the subjectivism that is implicit in any projection. Non-destructive testing provides a reliable knowledge to operate under controlled conditions. The knowledge is valid if the conditions of the application environment are analogous and homologous to the characteristics of the validation environment.

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Integrating in-depth segmentation with the use of objects

Integrating in-depth segmentation with the use of objects

Access the unicist segmentation model that includes from the hard aspects of products and services to the deepest aspects of human behavior, transforming them into customer profiles. From a conceptual point of view, human intelligence is defined as the individual’s capacity to adapt. The objective of the research on human behavior was to find its nature in order to be able to influence individuals, their evolution and the environment. The understanding of the roots of human behavior allowed developing the segmentations that allow defining the profiles of the potential customers.

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Business Strategy Technologies as a Service

The Triadic Approach to Business Strategy

The triadic structure to implement market growth strategies

The triadic structure to implement market growth strategies

The Unicist Theory of Market Growth is an objects driven approach. The purpose of the Unicist Objects Driven Market Growth is to provide the necessary technologies, processes and objects to make market confrontation successful to ensure growth. The basic condition to expand market share is to overcome the value proposition of the competitors, while building a complementary relationship with the customers. Objects Driven Market Growth integrates the technologies of Critical Mass Building, Object Driven Strategies and Market Confrontation based on the basic technology of Object Driven Marketing to sustain growth processes.

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Introducing maximal strategies and minimum strategies to grow

Introducing maximal strategies and minimum strategies to grow

Strategies include naturally two elements to adapt to reality: an active element to increase the influence while adding value and an energy conservation function to ensure the survival of the organization. Thus, from an operational standpoint, a strategy is basically defined by the integration of a maximal strategy and a minimum strategy to adapt to the environment. This approach starts with the fundamental and technical analytical diagnoses of the unified field of a business defined by its conceptual structure, and ends with the work processes to be implemented.

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The triadic structure to design and build business growth

The triadic structure to design and build business growth

The objective of the Unicist Theory of Business Growth is to establish the rules that need to be considered when developing growth programs. Business growth requires the integration of the context, the necessary critical mass and the operation. It can be said that the establishment of an adequate context is the final goal to be achieved, the operational structure for growth allows producing it and the critical mass allows saving energy in the process. The context for business growth needs to be diagnosed because the changes of a context happen very slowly and if the context is not adequate, the project cannot be implemented.

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The maximal and minimum strategies allow emulating nature

The maximal and minimum strategies allow emulating nature

Unicist Strategies are an emulation of the organization of nature. The purpose of developing strategies is to grow in an environment. Individuals or institutions either grow or involve. There is no possibility of being fixed at a level because the environment is evolving and that transforms any “inaction” to remain at the same level into an involution process. Growing requires influencing the environment to deliver something and profiting from the counterpart. Influencing implies being able to develop an asymmetric complementation, with a negative slope, with the environment in which the strategy is being developed.

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IT Design Technologies as a Service

he Triadic Approach to Information Technologies

The triadic structure of automation of business processes

The triadic structure of automation of business processes

The unicist ontology of “automation” defines a process that integrates systemic, operational and cognitive objects with quality assurance through automated processes or human control. In operational terms, the architecture of automation is integrated by systemic objects that transform energy, operational objects that seek to generate value and robots that automate the work processes to optimize the energetic algorithm. The objective of an automation process is the generation of value to be added to the participants of a “system”. It has to be a system that learns from the feedback to improve the work processes.

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The triadic structure of unicist quality assurance processes

The triadic structure of unicist quality assurance processes

The Quality Assurance concept implies that in the activity, which must bring about an added value, there is a Redundant Functionality and a Self-exclusion System within a framework of a Redundant Operational Method. It is a characteristic that systems have, whether they include human action or not, to provide the accurate result to the point of being substituted by alternative systems in case of failure. Nothing is absolutely certain by definition within the scope of science. When we refer to certainty we mean that there are at least three alternative plans in case of failure and that alternative processes have been designed.

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Adaptive automation is the next stage in business IT

Adaptive automation is the next stage in business IT

The discovery and development of the unicist logical approach to business made possible the development of the unicist technologies driven by objects to manage businesses as adaptive systems. These technologies provided the basic tools to develop business robots that allow introducing adaptive automation in value generating processes to manage the adaptive aspects of businesses. In operational terms, the architecture of automation is integrated by systemic objects that transform energy, operational objects that seek to generate value and robots that automate the work processes.

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IT architecture: peopleware, software and hardware

IT architecture: peopleware, software and hardware

Peopleware is what allows integrating hardware and software providing the true driver of the business model. It is necessary to understand the organizational equilibrium laws, the natural organization and the object driven business model in order to manage peopleware. Peopleware is business architecture applied to work process design. Therefore, it is for people who have a sound knowledge of the business that is being modeled. By definition, an approach that deals with the deepest human drivers to work is abstract. This abstraction needs to be apprehended in a reflection process to approach solutions for work processes.

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Business Architecture Technologies as a Service

The Triadic Approach to Business Architecture

The simplicity of objects driven continuous improvement

The simplicity of objects driven continuous improvement

The unicist technology for continuous improvement is based on upgrading processes driven by the improvement of the objects included in such processes. This is a participative approach that begins with a diagnosis and a change strategy and ends with implemented improvements. The technology includes aspects that deal with the hardware, software and peopleware improvements. This is an object driven improvement technology to maximize results, which integrates innovation and business objects to improve processes and uses quality assurance and client centricity to ensure effectiveness.

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The integration of fundamental and technical analysis

The integration of fundamental and technical analysis

The discovery of the ontogenetic intelligence of nature and the structure of concepts that regulate the evolution of living beings and their deeds established the structure for fundamental analysis integrating it with technical analysis in order to develop reliable knowledge. Fundamental analysis is the approach that defines the limits of the possibilities of the evolution of a given reality. Fundamentals define the boundaries implicit in the functionality of a given reality. Technical analysis deals with the cause-effect relation between “variables” that have been identified making a systemic compromise.

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The triadic approach to adaptive business processes

The triadic approach to adaptive business processes

The evolution of IT provided the operational tools to make adaptiveness manageable using object driven organization and adaptive automation. Adaptiveness is the capacity individuals, groups or organizations have to expand the space they occupy in the environment. Adaptiveness allows developing the maximal strategies that go beyond the existing boundaries of an activity to occupy a wider space in the environment. Adaptiveness implies having a reliable scenario of the environment and a strategy that includes both the maximal and minimum strategies in order to manage the influence the environment exerts on the organization.

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Integrating innovation, change and continuous improvement

Integrating innovation, change and continuous improvement

Continuous improvement integrates innovation to improve the processes and objects that are being used to implement medium and /or big changes, using quality assurance, the client centered management model and the personalized organization model to ensure the achievement of a higher level of effectiveness. Maximal strategies are driven by innovation. Minimum strategies are driven by quality assurance, put into action by the development and implementation of medium changes and sustained by the personalized organization that ensures an effective participative action model.

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The Triadic Approach to Business Coaching

Unicist Coaching works as a catalyst of business processes

Unicist Coaching works as a catalyst of business processes

The concepts people have in mind drive their actions. The goal of Business Coaching (Unicist) is to provide conceptual support and technologies to CEOs, top executives and business owners to expand businesses. The business coaching activity is focused on business growth and process improvement. The application of the paradigm shift introduced by the Unicist theory in sciences to the field of business, allowed the development of Conceptual Management and the Organization by Objects. This is an emulation of the organization of nature that simplified the management of the complex adaptive aspects of businesses.

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Conceptual coaching to deal with the nature of problems

Conceptual coaching to deal with the nature of problems

The Unicist Business Coaching is a “knowledge business” for doers that is developed by doers. UBC assumes a catalyzing role in business. The UBC has three integrated simultaneous clients: the company, the coachee and the projects. It provides the necessary conceptual knowledge that allows managing the fundamentals of business processes to ensure the achievement of the business goals that have been established. This role requires that coaches assume the responsibility for avoiding fallacies to ensure results. Unicist business coaches provide conceptual knowledge that guide the coachees.

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Unicist Association for Coaching and Counseling

Unicist Business Coaching “The Unicist Business Coaching is a “knowledge business” for doers that is developed by doers. UBC assumes a catalyzing role in business. The UBC has three integrated simultaneous clients: the company, the coache and the projects. It provides the necessary conceptual knowledge that allows managing the fundamentals of business processes to ensure the achievement of the business goals that have been established. This role requires that coaches assume the responsibility for avoiding fallacies to ensure results. Unicist business coaches provide conceptual knowledge by using knowledge objects that guide the coachees in the process of transforming conceptual knowledge into results. The business coaching agreements can be made based on fixed fees or success fees.”

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