Maximal strategies are those that expand the boundaries of a business in order to add new businesses and accelerate minimum strategies. Minimum strategies are those where a company has the necessary critical mass to occupy an empty space in the market to make businesses.
Metaphorically it can be said that making business is analogous to sailing. One has to move ahead based on the conditions of the environment using the available winds and currents (trends) and taking advantage of the technology of the boat and the capacity of the captain and the crew.
Maximal strategies happen beyond the existent boundaries of a business.
Beyond one’s boundaries the environment is hostile. Therefore the boat has to move against the wind. This implies “tacking” which means avoiding the opposition of the wind.
Maximal strategic navigation is extremely uncomfortable and the final goal seems to be always “too far away”. Those who avoid the discomfort of tacking go nowhere.
Sub-objectives need to be achieved until a critical mass can be built transforming the maximal strategies into a minimum strategy.
Maximal strategies are the ones that move a company ahead. When a company has no maximal strategies it is imploding. If a company has no minimum strategies it is exploding. The integration of both is what makes businesses successful.
Every new business requires dealing with maximal strategies which implies needing to move against the wind. This year’s Blue Eagle Award will deal with the case of the launching of “Facebook”. We suggest seeing the movie “The Social Network”. You will find a tacking lesson there: http://www.imdb.com/title/tt1285016/ (Recommendation: focus on the facts, not on the movie.)
Business sailing is a “Neverending Story”.
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NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 ontological researches in complexity sciences, developed since 1976 until September 2010, applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the ontogenetic intelligence of nature and the consequent Unicist Ontology of Evolution.