Monthly Archives: August 2011


The role of business architects

Strategy is a universal term that has its origin in the word “strategos” meaning in ancient Greek “the art of the general”. Strategy came from military and has now spread to any planned action to achieve a predefined goal.

But it has to be considered that most military see the use of the word in other fields as heretic.

The same has happened with the word architecture which was originally used in the world of construction. The etymology derives from the word architect, “arkhitekton”, meaning master builder or director of works.

In plain language, architecture can be defined as the “master plan” to build something. Nowadays, the term is used to define IT Architecture, Business Architecture, Marketing Architecture, Sound Architecture, etc.

Of course the original users of the word consider its application to homologous fields as a heresy.

The role of architects is to define and monitor the master plan of something that needs to be built. But it has to be considered that master plans are only needed when problems are complex. That is the space for architects. There is no need of architects to build something that is simple.

Architects need to transform the open boundaries of a complex problem, accepting that they need to deal with the emptiness of an unknown solution, into a master plan that is hollow, allowing both the builder and the user to find a place within the “construction”.

Unicist Architecture approaches the nature of the open boundaries and the empty space using the ontology of the unified field of the solution which defines a structural and functional plan to make a building that is within the ontology of architecture as it was defined by Vitrivius (Century I B.C.): utilitas, venustas, firmitas: utility, aesthetics and solidity.

The architect’s role is the building of something useful and aesthetic envisioning a solution in a field that is empty and has open boundaries. Science, technology and art are the three aspects that an architect needs to integrate in order to build a true solution.

We invite you to be our guest at the Unicist Library to access the book: “Unicist Business Architecture”:  http://www.unicist.com

Peter Belohlavek

NOTE: The Unicist Research Institute is a pioneer in complexity science research. More than 4,000 ontological researches were developed since 1976 until July 2011 in the field of individual, institutional and social evolution, including the development of ontology based and business object driven solutions for businesses.

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Burning ships: the strategy to begin a new stage

One of the most difficult times in an institution is the beginning of a new stage. When the ending of the old stage is not accepted, people are not able nor willing to pay the prices to leave aside the old to have the benefits of the new.

In the conquest of the old Aztec Empire, the legend tells that the Spaniard Hernan Cortes “burned the ships” as soon as they got to the shore so as to make clear to his men that a retreat would be impossible (1519). It was time for conquering. There was no going back.

New stages imply a change of concepts and strategies to reach new objectives. The beginning of the new stage implies the searching of new strategies. What has worked until now, will not work from now on. The rules of the game have changed.

In the field of business strategy, any successful strategy has both a maximal strategy to achieve growth and a minimum strategy to guarantee survival in the market.

According to the researches carried out at The Unicist Research Institute in the field of human behavior, results showed that individuals that begin a change process departing from the definition of the maximal strategy, have a natural tendency towards evolution in that field, while those that first define the minimum strategy tend towards involution.

What is interesting about the results of this research is that following the principle of minimum energy, those that are able to have a maximal strategy can then seek for a minimum strategy, while this does not work the other way around. The one who sees the minimum strategy first has no possibility of going from there to think in expansive terms afterwards. S/he is in a comfort zone. A new expansion can only begin from this inferior level on.

One of the most dangerous and common mistakes at the beginning of a new stage is to keep attached to the previous one, when the new stage has different maximal and minimum strategies. The paradox is that the one who does not pay the prices now, will pay it with interests afterwards, with the risk of not achieving the predefined objectives.

Avoiding looking back implies having envisioned the new stage. Not being attached to the old concepts is a just a prerequisite. A fallacious short path in this case would be to develop cosmetic changes and expect different results. Albert Einstein once said: Insanity is doing the same thing over and over again and expecting different results.

Burning the ships of the old stage implies having the vision of the maximal strategy and the tranquility of the minimum strategy. Going to the old “ships” is doing the same thing again and expecting different results.

We invite you to be our guest at the Unicist Library to access the book “Unicist Business Architecture”:  http://www.unicist.com

Diana Belohlavek
VP Global Markets
& Market Labs

NOTE: The Unicist Research Institute is a pioneer in complexity science research. More than 4,000 ontological researches were developed since 1976 until July 2011 in the field of individual, institutional and social evolution, including the development of ontology based and business object driven solutions for businesses.

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Using Business Architecture for business growth

Growth implies change. The development of virtual business units to expand businesses allows introducing the necessary changes in organizations without modifying their structure.  Change without changing is a condition for success.

Albert Einstein once said: Insanity is doing the same thing over and over again and expecting different result.

The ontology based and objects driven technologies have been developed to expand businesses and allow designing the architecture of a business that includes both the maximal strategies to grow and the minimum strategies to ensure results.

Unicist Business Architecture includes the fundamental diagnosis of the unified field of a business defined by its ontologies, the description of the business model, the development of the strategy to be used, the definition of the work processes and the business objects to be included in these processes.

The unicist business architecture is based on the ontological structures researched and discovered to build the necessary processes to influence the environment.

The main unicist architectures developed in the business field are:

– Brand architecture
– Business architecture
– Business Intelligence architecture
– Cooperation architecture
– Enterprise architecture
– Entrepreneurial architecture
– Financial architecture
– Human Resources architecture
– IT architecture
– Knowledge architecture
– Leadership architecture
– Learning architecture
– Marketing architecture
– Mergers architecture
– Network architecture
– Organizational architecture
– Process architecture
– Relationship architecture
– Universal architecture
– Workstation architecture

Using Unicist Business Architecture allows developing structural business solutions that foster expansion and make adaptive actions and responses easy.

We invite you to be our guest at the Unicist Library to access the book “Unicist Business Architecture”:  http://www.unicist.com

Diana Belohlavek
VP Global Markets
& Market Labs

NOTE: The Unicist Research Institute is a pioneer in complexity science research. More than 4,000 ontological researches were developed since 1976 until July 2011 in the field of individual, institutional and social evolution, including the development of ontology based and business object driven solutions for businesses.

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Architecture and automation require ontological approaches

We define architecture as the science and art that is used to define and design the structures of a given reality.

Architecture approaches reality from two different points of view:

1) On the one hand, architecture searches for the structures that underlay a certain reality.
2) On the other hand, architecture implies a creative approach to design based on the structures of nature.

The first approach is ontological and requires a scientific approach to reality. But the second is a creativity based innovative approach.

The automation architecture is an ontology based technology. It is sustained by the unicist ontology of evolution and the unicist logic to define the ontology of the automation architecture.

This approach does not contradict the artistic approach. It is well known that two different persons propose based on their creativity, different functional solutions using the same ontology.

We invite you to be our guest at the Unicist Library to access the book: “Unicist Business Architecture”:  http://www.unicist.com

Peter Belohlavek

NOTE: The Unicist Research Institute is a pioneer in complexity science research. More than 4,000 ontological researches were developed since 1976 until July 2011 in the field of individual, institutional and social evolution, including the development of ontology based and business object driven solutions for businesses.

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Dealing with solidity in architectural design

Every system that is supposed to adapt to some changes in the environment needs to be designed in a way that ensures its utility, aesthetics and solidity.

The moment to deal with solidity comes when utility and aesthetics have been defined. Solidity is the energy conservation function of the architecture of a building or system.

It has to be considered that it needs to integrate both flexible aspects and rigid aspects in order to be stable and provide the solidity the building or system requires.

Integrating flexibility and rigidity is extremely complex because the nature of the functionality of the system needs to be respected.

Therefore we propose an enigma (riddle) to find out what this integration is about.  The objective is to find the structure of solidity building.

Unicist Enigma: Honoring bricks

Somewhere in Central Europe in the XVI Century there was an artisan who became famous in his region because of the bricks he built.

When visitors asked him what he was doing, he always responded with the same word: bricks.

The bricks he built had different shapes and were made with different materials. Among others there were flat, hollow, concave, convex and triangular bricks. When somebody asked why he built them in different shapes, he just looked up and smiled. Just a whisper could be heard back: rigidity and flexibility.

Astonishingly, on the place he worked there were only the bricks he had prepared during that day.

Day after day, the same work. Every morning there was no stock left. It seemed as if the bricks had disappeared over night.

He had a secret young admirer who spent hours trying to learn from him. When the young apprentice asked: why?, the answer was always the same: rigidity and flexibility.

Although he became old he was still enthusiastic building bricks.

But suddenly he disappeared. As he was an icon in the region, people began to look for him until they abandoned the effort, considering that he had probable passed away.

Years later, his young admirer had become a famous architect known because of the solidity of his constructions.

What is your secret? was the question everyone posed to the architect.

The bricks, was his answer, and people inevitable laughed.

He always smiled back as an answer and continued his way.

One day there was a terrible earthquake in the region. All the constructions but the buildings of the architect were damaged.

When the reconstruction began people said that they needed to learn from this architect to rebuild secure houses.

I agree, said one of the leaders in a group of neighbors, but it is said that there is a small town, across the Black River that suffered no damages at all, he emphasized.

Following the rumor, they decided to visit that town. A group of neighbors, including the architect, began to walk trying to find the town crossing the Black River. But in those days the Black River was considered a sacred place. Although the river was not deep, no one dared to cross it because it was said that the one who tried to cross it walking, would die in the attempt.

They had to find a natural bridge to cross the river. After several hours of walking, they found a bridge but it was not a natural one, it was hand made. It was a very narrow bridge but a very solid and flexible one.  So they carefully began to cross it. The journey continued. Very soon they found a pathway and followed it. It drove them to the small nice town that was totally undamaged.

As soon as they approached the first buildings someone said that they were using the bricks developed by the architect.

They are not mine! responded the architect while he began to scratch his head.

This cannot be happening was the only thought he had in his mind.

The visitors were welcomed as soon as they approached the church.

Why did you have no damages produced by the earthquake? was the immediate question.

A neighbor of the town pointed his finger to a small house: Go there! he said.

And there they went.

As soon as the door was opened a very old man appeared.

Master!!! said the architect…How come?
Rigidity and flexibility was his only answer… And they embraced in a hug.

Question: what is a brick?

Enigmas have many solutions. In the Far East, riddles are used to develop internal freedom and responsibility. Next week one of the answers will be published in this blog.

We invite you to be our guest at the Unicist Library to access the book: “Unicist Business Architecture”:  http://www.unicist.com

Peter Belohlavek

NOTE: The Unicist Research Institute is a pioneer in complexity science research. More than 4,000 ontological researches were developed since 1976 until July 2011 in the field of individual, institutional and social evolution, including the development of ontology based and business object driven solutions for businesses.

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Ontological foundation of the Unicist Business Architecture

Marcus Vitruvius Pollio (1st Century B.C.)  discovered and described the ontology of architecture giving birth to the functional architectural approach. The ontological structure of architecture is defined by utility (utilitas), beauty (venustas) and solidity (firmitas). According to Vitruvius, architecture is an imitation of nature.

This information is included in his multi-volume work “De Architectura” and allows dealing with the nature of the construction processes in all activities where a “system” is being built.

The purpose of functional architecture is to generate value (utility) with an aesthetical solution that completes the needs of the users and provides a solid construction that provides both flexibility and rigidity to be stable.

An architect is, following the functional definition, an individual who is able to integrate both the constructive aspects of a building and the functionality of its use.

Unicist business architecture is a structural functionalist approach to businesses -considered as adaptive systems- that is homologous to the ontology of functional architecture.

Unicist business architecture is a structural functionalist approach to business design because, on the one hand, it deals with the ontological structure of a business and, on the other hand, it designs the functionality of the business processes.

Access the White Paper on Unicist Business Architecture:
https://www.unicist-school.org/complexity-sciences/wp-content/uploads/2011/08/uc_unicist_business_architecture_en.pdf

Both architectural approaches require accurate diagnoses of the objectives and possibilities to take advantage of the characteristics of the environment.

Functional architects and unicist business architects need to be doers and natural learners in order to be able to design maximal strategies to adapt to the environment and minimum strategies to finish the “buildings”.

We invite you to be our guest at the Unicist Library to access the book “Unicist Business Architecture”:  http://www.unicist.com

Peter Belohlavek

NOTE: The Unicist Research Institute is a pioneer in complexity science research. More than 4,000 ontological researches were developed since 1976 until July 2011 in the field of individual, institutional and social evolution, including the development of ontology based and business object driven solutions for businesses.

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Why pseudo-intellectuals are opposers

Erudite people are individuals who have in their mind a notorious amount of information on one or several fields. Superficial erudite individuals, on the other hand, are individuals who consider their opinion as true information.

It has to be considered that chess-masters, having more than 100,000 positions in their minds, are not considered as erudite individuals but as “masters”.

The purpose of erudition is to build the self-esteem of the erudite individual. That is what makes the difference with the chess-masters who nurture their self-esteem based on the results they obtain when they play in real life.

There are cultures in which erudition is considered a “must”. Basically, these cultures lack self-esteem among their members. “Opinators” are their “national heroes”.

Erudition is driven by the need to accumulate information and knowledge, which becomes a functional effort to feel superior and an apparent solution to the inferiority complexes, while in fact emphasizes it.

Erudite people need to live in parallel realities where the enormous amount of information they have appears to be useful. They are intellectual fundamentalists that need to break the bridge between them and real life. We have named them pseudo-intellectuals.

That is why erudition is the anti-concept of wisdom.

Access:

Wisdom is a pathway with many masters
http://unicist.info/complexity-sciences/wisdom-is-a-pathway-with-many-masters/

 Beware of erudite individuals, they will always oppose in a more or less subtle way. But if you meet them, you can help them to evolve towards wisdom. They just need to learn that:

If you feel sore, give…..
Giving you will recover

We invite you to be our guest at the Unicist Library:  http://www.unicist.com

Peter Belohlavek

NOTE: The Unicist Research Institute is a pioneer in complexity science research. More than 4,000 ontological researches were developed since 1976 until July 2011 in the field of individual, institutional and social evolution, including the development of ontology based and business object driven solutions for businesses.

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Commercial white papers to sustain marketing actions

Commercial white papers are universal tools to inform clients of what is behind of what is being sold.

But white papers are extremely useful in some cases and extremely useless in others. It is necessary to understand their nature in order to define when and how to use them and how to design their content.

A commercial white paper explains the solution that is behind a product or service. It is not a description of a product or a service; that is the functionality of a brochure.

The design of white papers needs to be neutral, it cannot sell anything. It is implicitly a “teaching material”, which means that it has to be focused on providing something useful.

Therefore, commercial white papers have to be useful information for the market that helps readers to solve a problem.

They need to provide the basics of the technology that sustains the solution of the problem and need to be sustained by the authoritative role that is implicit in the brand of the company. If the brand doesn’t suffice, a personal, credible and authoritative role can be a substitute for it.

The adequate use of white papers allows expanding the boundaries of a business into other areas where the solutions provided are useful.

Some typical markets for the use of white papers are: medicine, technology, industry, knowledge businesses, information technology, sports, etc.

We invite you to be our guest at the Unicist Library:  http://www.unicist.com

Peter Belohlavek

NOTE: The Unicist Research Institute is a pioneer in complexity science research. More than 4,000 ontological researches were developed since 1976 until July 2011 in the field of individual, institutional and social evolution, including the development of ontology based and business object driven solutions for businesses.

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Expanding the boundaries of businesses in order to grow

The expansion of the boundaries of a business implies that those who manage it need to expand the unified field of the business they have in their mind.

Businesses need to be envisioned in their processes and results in order to be managed. The expansion of boundaries can only be managed by those who have a precise vision of the new boundaries that need to be achieved.

Every individual has boundaries in her/his mind that provide the security framework to adapt to the environment. Time to adapt is necessary for an individual to expand the boundaries of a business.

Therefore, the expansion of boundaries of businesses, which is a condition for growth, requires a strategy in which companies need to have the people to make it happen.

The starting actions require the implementation of a “Special Operation Force” (SOF) that has the capacity to deal with the new boundaries having no pre-concepts driven by the preexisting limits.

The natural way to do so is by integrating to this force, members of the company that have the capacity but were not involved in the preexisting boundaries. This avoids change resistance and innovation blindness. An external SOF is needed as a palliative to save energy.

As a transition, for the starting point, an external SOF, provides a minimum strategy that establishes a safer environment for the internal SOF. It is a price that needs to be paid in all the cases in which the new boundaries imply an extension of the concept of the products, services or solutions sold.

We invite you to be our guest at the Unicist Library:  http://www.unicist.com

Peter Belohlavek

NOTE: The Unicist Research Institute is a pioneer in complexity science research. More than 4,000 ontological researches were developed since 1976 until July 2011 in the field of individual, institutional and social evolution, including the development of ontology based and business object driven solutions for businesses.

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Unicist Business Platforms structure Business Units

Companies have two customers: their market and their shareholders.

Unicist Business Platforms are integrated business processes that foster business expansion while covering the administrative aspects or integrating them within.

UBPs use unicist business objects to ensure the results of the work processes. Thus UBPs structure a business unit including its expansion, decision support, control and operational systems.

The maximal strategy is driven by the adaptive system including both the expansion and the decision support systems. This allows expanding the boundaries of a business and structuring it to make it stable.

As a business unit, it needs to be measured by results which include both growth and profit. The transformation of cost centers into business units implies that the business might have external and/or internal clients.

It has to be considered that the concept of transforming cost centers into business units is an extension of boundaries in itself.

We invite you to be our guest at the Unicist Library:  http://www.unicist.com

Peter Belohlavek

NOTE: The Unicist Research Institute is a pioneer in complexity science research. More than 4,000 ontological researches were developed since 1976 until July 2011 in the field of individual, institutional and social evolution, including the development of ontology based and business object driven solutions for businesses.

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