Having a critical mass in business actions is a basic condition of every element that is used to influence human adaptive systems. Business objects follow this rule and need to have a critical mass in order to be inserted in work processes.
A business object works as a critical mass when it is able to produce the results that have been planned. To do so it has to be extremely aesthetic, fulfilling the needs of the environment, and having an absolute influence based on an extreme and synchronic added value within a context of full credibility.
Simplified: something has a critical mass in the business field when it is extremely aesthetic, has a high level of influential power and is fully credible.
The adaptive aspects of businesses need to be managed having critical mass in each action to avoid degrading the business by just developing over-adapted actions. The use of business objects, including entropy inhibitors and catalysts, allows making this possible.
Without the use of business objects the critical mass depends fully on the critical mass of the individuals who manage a business process. The Unicist Standard defines the aspects that need to exist in an object with critical mass.
NOTE: The Unicist Research Institute was the pioneer in complexity science research and became the major research organization in the world in the field of human adaptive systems. More than 4,200 unicist ontological researches were developed since 1976 until December 2011 in the field of individual, institutional and social evolution. They included the development of the unicist ontogenetic maps (DNA) of institutions: