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Success or failure is defined by the conceptual design of what is being done. To make conceptual design it is necessary to envision operationally a solution that is inexistent.
Conceptual design methodologies were researched at The Unicist Research Institute in order to ensure their functionality without limiting their boundaries.
The strategy building process begins with a conceptual design of the diagnosis of the situation and ends with a conceptual design of the strategy to be developed. The unicist conceptual design methodology is based on the natural human conceptualization process. It begins with the idea of a concept, then includes its systemic, functional (analytic) aspects and ends with the description of its operational processes.
This implies a universal paradigm of conceptual design.

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