Discovery of the Unicist Ontology of Butterfly Enterprises


Butterfly Enterprises are businesses that have been built with the implicit “butterfly virus” which kills the business after a conjuncture ended.

The research on the nature of the Butterfly Company began in 2001 and has  just been finished. These companies were named Butterfly because they are extremely beautiful and ephemeral for their owners.

Their main observable characteristics are the lack of: business planning, ROI and use of adaptive systems. They cannot behave as an adaptive system and depend on the efficacy of their owners.

They are companies that disappear when the external conjuncture changes or the owners die.

The companies that die with their owners are family driven companies but not family businesses.  They do not exist as independent entities and are part of the ego of their owners. They base their actions on the efficacy of their members and cannot deal with efficiency.

The purpose of “Butterfly Enterprises” is to profit from the market. The conjuncture provides the necessary justification for their actions to obtain profit and the power they exert is put into action by the need to transfer their costs and risks to others. Therefore they cannot develop maximal strategies to grow.

Butterfly enterprises suffer from a self-valuation syndrome that hinders their adapting process and evolution.

Their cure implies generating additional added value to the market, increasing the objectivity of their procedures and institutionalizing the organization. Unicist Object Driven Organization provides a structural cure to “Butterfly Enterprises”.

Their transformation into institutions demands the upgrade of their technology and the use of Business Objects to integrate efficiency, efficacy and their natural organization to ensure results.

Request more information: n.i.brown@unicist.org

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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