The Unicist Standard in image building uses business objects as a part of the credibility building process. The objective is to build a catalyst to accelerate commercial processes in business.

Image building begins with the demonstration that something unique can be produced. This expectancy needs to be proven after this demonstration happened.

To use business objects when building images it is necessary that the organizers be able to separate their inside from the outside and the functional reality from the perceived reality.

This process is simple but not easy when companies are small. It requires having previously separated the role of the business from the role of the owner.

Paradoxically, this is simple and easy in large companies that already have a powerful image, and difficult in small companies where the owner and the company are one.

See a benchmark on Object Driven Image Building at:
http://www.unicist.net/partners-news/unicist-object-driven-image-building-the-unicist-standard/

Access the complete information at the Unicist Business Search Engine:
http://www.unicist.net/ubse.shtml

Request more information: n.i.brown@unicist.org

Unicist Business Search Engine
Counseling Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

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