Market Segmentation

What is the Unicist Approach to Businesses about?

April 13, 2012 in The Unicist Research Institute / Unicist Cobots / Unicist Object Driven Organization tagged Business strategy / Fundamental analysis / Intelligent Systems / Market Segmentation / scenario building / Unicist Business Strategy / Unicist Evolutionary Approach / unicist ontology of evolution by Diana Belohlavek

The purpose of the unicist approach is to influence the evolution of businesses by expanding their critical mass in the environment and organizing their processes using business objects.

At an operational level this approach increases the reliability of the operation and the quality delivered by a business.

When dealing with the adaptive aspects of businesses, the unicist approach allows introducing continuous improvement and catalyzes the growth in the markets.

The Unicist approach is implemented as spin-offs of the unicist technologies to build business units that drive the results to be produced. Market Labs are a typical example of these spin-offs.

The basic unicist technologies that sustain the unicist approach include:

1) The ontogenetic maps of the functions that define the business processes.

2) The object driven organization model.

3) The necessary business objects to be installed.

4) The cognitive objects to manage the fundamentals of the business.

The unicist approach is at the same time a breakthrough and a back to basic. It is a breakthrough because it is based on the discovery of the ontogenesis of evolution and it is a back to basics because it allows integrating the fundamentals of businesses with the technical analytical knowledge.

Access the book on “The Unicist Approach to Business” at the Unicist Library:
http://www.unicist.com/books-pages/en/unicist_approach_en17s.php

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems. https://www.unicist-school.org/complexity-sciences/wp-content/uploads/2012/04/turi-2.pdf

Unicist Market Laboratory and Alliance with Heracles

May 6, 2010 in The Unicist Research Institute / Unicist Cobots tagged Business Objects / Business strategy / Change management / Heracles Sports / Market Segmentation / Marketing / Unicist Evolutionary Approach / Unicist Standard / Unicist Standard Language / Unicist Strategy / unicist ontology of evolution by Unicist Press Committee

A Unicist Market Lab has been implemented to expand the distribution of Heracles in the Hispanic market.

The Market Lab includes the development of business catalysts to accelerate the market expansion.

These catalysts have been implemented and the expansion is ongoing. The objective is to triple the sales within one year.

On the other hand a Unicist Corporate University has been implemented to provide Unicist Strategic Diagnostics Programs for board members of large sports institutions.

Access the unicist standard contained in the Unicist Standard Search Engine: http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Unicist Press Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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Unicist Standard: New Concept for Equaphon

May 6, 2010 in The Unicist Research Institute / Unicist Cobots tagged Business strategy / Fundamental analysis / Market Segmentation / Marketing / Unicist Evolutionary Approach / Unicist Standard / Unicist Strategy / unicist ontology of evolution by Unicist Press Committee

As part of the Unicist Market Laboratory with Equaphon a new concept has been launched to sustain all the products and services provided by the company.

“Perfection Warranty” is not an over-promise of the Company but the materialization of what they do. It has been designed as a “Meta-catalyst” for their growth program.

This concept implies an extreme “Client Orientation”, following the Unicist Standard included in the “Client Centered Management”, and a reliable Quality Assurance process to make the promise of “Perfection”, real.

It has been implemented because the company is developing a significant business expansion in different countries of South America.

Access the unicist standard contained in the Unicist Standard Search Engine: http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Unicist Press Committee

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Benchmarking Nokia – Global Product Design to Grow

April 20, 2010 in The Unicist Research Institute / Unicist Cobots tagged Business Diagnosis / Fundamental analysis / Innovation management / Market Segmentation / Microsegmentation / Unicist Evolutionary Approach / Unicist Standard / Unicist Strategy / unicist ontology of evolution by Diana Belohlavek

Nokia is a world leader in mobility, driving the transformation and growth of the converging Internet and communications industries.

Mobile technology is evolving extremely fast. Understanding how Nokia is managing this fast evolution in product development will give you a benchmark to understand the new paradigms.

We strongly recommend watching the interview with Mary McDowell – Nokia’s Chief Development Officer: http://www.youtube.com/watch?v=ySoUGLCYnJc

The question we would like to propose is how a market can be managed when the evolution of the technology is extremely fast.

In one week you will find a response to the question on this blog.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

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Unicist Microsegmentation: Alliances with Corporations

March 23, 2010 in The Unicist Research Institute / Unicist Cobots tagged Business strategy / Intelligent Systems / Market Laboratories / Market Segmentation / Market Strategies / Marketing / Unicist Evolutionary Approach / Unicist Microsegmentation / Unicist Standard / Unicist Strategy / unicist ontology of evolution by The Unicist Research Institute

The Unicist Microsegmentation allows the development of market growth based on expanding the boundaries of markets by accessing new niches. To define a new niche it is necessary to access the depth of its behavior. The model works with 4,096 potential microsegments.

Unicist ontological market segmentation is the integration of the drivers that influence buyers or consumers when deciding what to buy, or what to do.

Access the discovery of the Unicist Ontology of Functional Segmentation at:
http://www.unicist.org/d_fs.php

The unicist market segmentation is an ontological meta-model that allows the understanding of functionality in market strategies. It fosters the use of global strategies but local applications through the understanding of the nature of a market or culture.

The unicist market segmentation includes:

1) Conceptual Segmentation

2) Functional Segmentation

3) Psychological Segmentation

4) Lifestyle Segmentation

The integration of these four segmentations defines the unicist ontological market segmentation. It permits the development of accurate market segmentations that ensure marketing results.

The Unicist Microsegmentation is necessary to enter niches that are beyond the existing markets.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

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Unicist Microsegmentation for maximal strategies and growth

March 21, 2010 in The Unicist Research Institute / Unicist Cobots tagged Business strategy / Market Segmentation / Marketing / Microsegmentation / Peter Belohlavek / Segmentation / Unicist Evolutionary Approach / Unicist Standard / Unicist Strategy / unicist ontology of evolution by The Unicist Research Institute

The Unicist Standard for market segmentation allows defining the segments of a market and developing a microsegmentation to expand the boundaries of markets.

It has to be considered that a microsegment defines the characteristics of a market-niche. Maximal strategies imply going beyond the boundaries of the existing markets.

The secure way to expand the boundaries is accessing new niches. This produces the extension of the markets if the niches are contagious.

The unicist segmentation defines that there are 4.096 possible structural microsegments, but most of these segments are hypothetical.

The core of a Market Lab is finding the microsegments that are based on real latent needs and can be influenced considering the possibilities of the brand, the product, the technology and the marketing mix.

Unicist Market Labs have been designed to produce the expansion of the boundaries of markets. Therefore they achieve their goals when the pilot markets demonstrate that the achieved growth is structural and “contagious”. The unicist microsegmentation makes this possible.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Peter Belohlavek

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The origin and research of the Unicist Market Segmentation

February 9, 2010 in The Unicist Research Institute / Unicist Cobots tagged Market Segmentation / Marketing / Peter Belohlavek / Unicist Evolutionary Approach / Unicist Object driven Organization / Unicist Standard by The Unicist Research Institute

The objective of the research was to find the natural segmentation implicit in buying processes. This allowed the development of the Unicist Standard.

Applications and research using Unicist ontological Market Segmentation were carried out in the fields of: the marketing of products and services, risk management, human relations, and social and political behavior.

The research integrated anthropological invariables with functional drivers, psychological typologies, lifestyles and product concepts.

The Unicist Market Segmentation is based on the “Unicist Ontology of Evolution”. The essential concept of a market segment is given by the conceptual structure of the unicist anthropology. The final outcome was the Unicist Standard for Market Segmentation.

Access this book at:
http://www.unicist.com/catalogue/introduction-unicist-market-segmentation-p-38.html

The content of this book is included in the Unicist Business Search Engine.

You can find information on the Unicist Standard in the Unicist Business Search Engine: http://www.unicist.com

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

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