Marketing

The R&D e-book on Unicist Anthropology has been published

May 10, 2010 in The Unicist Research Institute / Unicist Cobots tagged Country Future Research / Country future scenarios / Fundamental analysis / growth strategies / Marketing / Peter Belohlavek / Unicist Business Strategy / Unicist Evolutionary Approach / Unicist Standard / Unicist Strategy / unicist ontology of evolution by Unicist Press Committee

The R&D e-book on Unicist Anthropology by Peter Belohlavek has been published and is included in the Search Engine for Country Future Research.

It provides the basic information to deal with Country Future Scenarios to develop strategies.

Unicist Anthropology is the description of human social behavior and evolution based on the implicit rules of the ontogenetic intelligence of nature that rule human social action.

Unicist anthropology describes the ontology of human social behavior.

Access the unicist standard contained in the Unicist Standard Search Engine: http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Unicist Press Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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Unicist Market Laboratory and Alliance with Heracles

May 6, 2010 in The Unicist Research Institute / Unicist Cobots tagged Business Objects / Business strategy / Change management / Heracles Sports / Market Segmentation / Marketing / Unicist Evolutionary Approach / Unicist Standard / Unicist Standard Language / Unicist Strategy / unicist ontology of evolution by Unicist Press Committee

A Unicist Market Lab has been implemented to expand the distribution of Heracles in the Hispanic market.

The Market Lab includes the development of business catalysts to accelerate the market expansion.

These catalysts have been implemented and the expansion is ongoing. The objective is to triple the sales within one year.

On the other hand a Unicist Corporate University has been implemented to provide Unicist Strategic Diagnostics Programs for board members of large sports institutions.

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Unicist Press Committee

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Unicist Standard: New Concept for Equaphon

May 6, 2010 in The Unicist Research Institute / Unicist Cobots tagged Business strategy / Fundamental analysis / Market Segmentation / Marketing / Unicist Evolutionary Approach / Unicist Standard / Unicist Strategy / unicist ontology of evolution by Unicist Press Committee

As part of the Unicist Market Laboratory with Equaphon a new concept has been launched to sustain all the products and services provided by the company.

“Perfection Warranty” is not an over-promise of the Company but the materialization of what they do. It has been designed as a “Meta-catalyst” for their growth program.

This concept implies an extreme “Client Orientation”, following the Unicist Standard included in the “Client Centered Management”, and a reliable Quality Assurance process to make the promise of “Perfection”, real.

It has been implemented because the company is developing a significant business expansion in different countries of South America.

Access the unicist standard contained in the Unicist Standard Search Engine: http://www.unicist.com/

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Unicist Press Committee

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Free download Unicist 5-click Strategy with Open Source

April 15, 2010 in The Unicist Research Institute / Unicist Cobots tagged Business strategy / Intelligent Systems / Marketing / The Unicist Corporate University / Unicist 5 click strategy / Unicist Evolutionary Approach / Unicist Standard / Unicist Strategy by Diego Belohlavek

We are presenting the 5-click strategy system which is an application of the BEES – Blue Eagle X-pert System – to manage bonds in the B2B market. It includes the Open Source Program. This is a complementary tool to a traditional CRM. It is a system designed with an intelligence level analogous to common sense, which means it has a rigid, mechanical approach that uses previously tested cause-effect relations.

Access it at: http://www.unicist.net/#sf

The system works through your cell phone using Internet. The network of concepts used by the BEES is integrated by 55 concepts that are part of the input and 22 that are the output together with their sub-concepts. The 5-click strategy uses the output of this system but does not use the whole system.

These concepts are related by logical laws of interrelation and evolution that determine the logic of the system.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

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Diego Belohlavek
Expert System Manager

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We invite you to toast tomorrow at 5:00 pm Houston time

March 29, 2010 in The Unicist Research Institute / Unicist Cobots tagged Business strategy / Market Lab / Marketing / The Unicist Corporate University / The Weston Group / Unicist Evolutionary Approach / Unicist Standard by Diana Belohlavek

Tomorrow, March 30, 2010, the official inauguration of the Weston Group’s Unicist Corporate University will take place at 5:00 pm Houston time.

This Corporate University is part of a Market Lab to catalyze the expansion of the Weston Group from being a leader in the Houston area Market to become a leading company in the US Market. The expansion implies tripling the revenue of the Weston Group.

This is a paradigmatic case because it is the first case in the Era of the Alliances of The Unicist Research Institute.

Therefore:

1) We invite you to join us in this global toast, no matter where you are. At 5:00 pm Houston time, just a cup of champagne to honor the Weston Group.

2) We recommend you seeing a business catalyst at work at: http://ucuweston.org/wordpress/

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Diana Belohlavek
VP Knowledge Management & Communication

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Unicist Microsegmentation: Alliances with Corporations

March 23, 2010 in The Unicist Research Institute / Unicist Cobots tagged Business strategy / Intelligent Systems / Market Laboratories / Market Segmentation / Market Strategies / Marketing / Unicist Evolutionary Approach / Unicist Microsegmentation / Unicist Standard / Unicist Strategy / unicist ontology of evolution by The Unicist Research Institute

The Unicist Microsegmentation allows the development of market growth based on expanding the boundaries of markets by accessing new niches. To define a new niche it is necessary to access the depth of its behavior. The model works with 4,096 potential microsegments.

Unicist ontological market segmentation is the integration of the drivers that influence buyers or consumers when deciding what to buy, or what to do.

Access the discovery of the Unicist Ontology of Functional Segmentation at:
http://www.unicist.org/d_fs.php

The unicist market segmentation is an ontological meta-model that allows the understanding of functionality in market strategies. It fosters the use of global strategies but local applications through the understanding of the nature of a market or culture.

The unicist market segmentation includes:

1) Conceptual Segmentation

2) Functional Segmentation

3) Psychological Segmentation

4) Lifestyle Segmentation

The integration of these four segmentations defines the unicist ontological market segmentation. It permits the development of accurate market segmentations that ensure marketing results.

The Unicist Microsegmentation is necessary to enter niches that are beyond the existing markets.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

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Unicist Microsegmentation for maximal strategies and growth

March 21, 2010 in The Unicist Research Institute / Unicist Cobots tagged Business strategy / Market Segmentation / Marketing / Microsegmentation / Peter Belohlavek / Segmentation / Unicist Evolutionary Approach / Unicist Standard / Unicist Strategy / unicist ontology of evolution by The Unicist Research Institute

The Unicist Standard for market segmentation allows defining the segments of a market and developing a microsegmentation to expand the boundaries of markets.

It has to be considered that a microsegment defines the characteristics of a market-niche. Maximal strategies imply going beyond the boundaries of the existing markets.

The secure way to expand the boundaries is accessing new niches. This produces the extension of the markets if the niches are contagious.

The unicist segmentation defines that there are 4.096 possible structural microsegments, but most of these segments are hypothetical.

The core of a Market Lab is finding the microsegments that are based on real latent needs and can be influenced considering the possibilities of the brand, the product, the technology and the marketing mix.

Unicist Market Labs have been designed to produce the expansion of the boundaries of markets. Therefore they achieve their goals when the pilot markets demonstrate that the achieved growth is structural and “contagious”. The unicist microsegmentation makes this possible.

Access the unicist standard contained in the Unicist Business Search Engine:
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Request more information: n.i.brown@unicist.org

Peter Belohlavek

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Unicist Growth Programs for Family and Start-up Businesses

March 17, 2010 in The Unicist Research Institute / Unicist Cobots tagged Business strategy / business planning / Family Businesses / Intelligent Systems / Market Laboratory / Market Strategy / Marketing / Unicist Evolutionary Approach / Unicist Standard / Unicist Strategy / unicist ontology of evolution by The Unicist Research Institute

The Partnering Program is a business agreement between a Company and the Unicist Confederation to develop growth in a specific market.

The Partnering program is based on the use of “Market Laboratories” working as:
a) A promotional activity to increase sales
b) A market monitor to produce feedback

These programs imply real partnering between the participants. Although there is a symbolic down-payment on behalf of the participating company, the benefits are in the sharing of the growth.

This program implies a “back2back” work between the partners. The program includes the use of the necessary technologies to produce growth.

Learn more at: http://www.unicist.net/gp.shtml

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Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

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The origin and research of the Unicist Market Segmentation

February 9, 2010 in The Unicist Research Institute / Unicist Cobots tagged Market Segmentation / Marketing / Peter Belohlavek / Unicist Evolutionary Approach / Unicist Object driven Organization / Unicist Standard by The Unicist Research Institute

The objective of the research was to find the natural segmentation implicit in buying processes. This allowed the development of the Unicist Standard.

Applications and research using Unicist ontological Market Segmentation were carried out in the fields of: the marketing of products and services, risk management, human relations, and social and political behavior.

The research integrated anthropological invariables with functional drivers, psychological typologies, lifestyles and product concepts.

The Unicist Market Segmentation is based on the “Unicist Ontology of Evolution”. The essential concept of a market segment is given by the conceptual structure of the unicist anthropology. The final outcome was the Unicist Standard for Market Segmentation.

Access this book at:
http://www.unicist.com/catalogue/introduction-unicist-market-segmentation-p-38.html

The content of this book is included in the Unicist Business Search Engine.

You can find information on the Unicist Standard in the Unicist Business Search Engine: http://www.unicist.com

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

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Invitation: Social Networks as a Marketplace

February 7, 2010 in The Unicist Research Institute / Unicist Cobots tagged Business Growth / Business strategy / Decision Making / Marketing / Social Network / Unicist Evolutionary Approach by The Unicist Research Institute

The Unicist Research Institute invites companies to integrate Market-Labs Consortia to develop the use of Social Networks as market catalysts.

The Unicist Market-Lab has been opened to develop Business Consortia after 3 years of using, monitoring and researching the functionality of Social Networks. The research was led by Peter Belohlavek.

It has been demonstrated that Social Networks besides working as a market channel work also as market catalysts for a broad spectrum of products and services.

Four social networks have been considered as paradigmatic examples of their segments: Facebook, LinkedIn, Xing and Twitter. Google has developed from a search engine to a “Multi-minority” Social Network.

In this first step we estimate that the business to be catalyzed using Social Networks exceeds 5,000 billion dollars.

The Unicist Research Institute invites companies to integrate Market-Lab Consortia to use Social Networks as sales catalysts.

You can find information on the Unicist Standard in the Unicist Business Search Engine: http://www.unicist.com

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Press Committee

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