The objective of the research was to find the natural segmentation implicit in buying processes. This allowed the development of the Unicist Standard.

Applications and research using Unicist ontological Market Segmentation were carried out in the fields of: the marketing of products and services, risk management, human relations, and social and political behavior.

The research integrated anthropological invariables with functional drivers, psychological typologies, lifestyles and product concepts.

The Unicist Market Segmentation is based on the “Unicist Ontology of Evolution”. The essential concept of a market segment is given by the conceptual structure of the unicist anthropology. The final outcome was the Unicist Standard for Market Segmentation.

Access this book at:
http://www.unicist.com/catalogue/introduction-unicist-market-segmentation-p-38.html

The content of this book is included in the Unicist Business Search Engine.

You can find information on the Unicist Standard  in the Unicist Business Search Engine: http://www.unicist.com

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

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