The discovery of the Unicist Ontology of Semiosis allows developing “signs” as adaptive systems to produce predefined results.

The unicist ontological research led by Peter Belohlavek began in 2001 and integrated both the development of Peirce, based on logic, and Saussure, based on linguistics, to develop an approach to signs considered as complex adaptive systems to produce results.

As it is known, Charles S. Peirce structured the triadic nature of signs and Ferdinand de Saussure developed their dualistic operational structure.

As stated by this research, signs are cognitive objects, which are adaptive systems, driven by the need of communicating a predefined meaning based on the integration of a signifier and a signified.

Therefore, their functionality requires being measured in the mind of people and their behavior.

The structure that was discovered allowed defining the corresponding ontogenetic maps and algorithms transforming the abstraction of signs into a manageable object driven technology.

This breakthrough opens the frontiers for social communication in general and business communication in particular to influence markets, design products and other multiple uses. The final validation of this discovery was its use in business to develop three “Sales” laboratories.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist-school.org/complexity-sciences/wp-content/uploads/2013/10/turi-1.pdf