Unicist commercial catalysts influence the use of inner freedom. The installation of catalysts in commercial processes only works if the catalysts have a superior ethical approach that allows buyers exerting a higher level of decision freedom.
This implies that the catalysts of mental process are the questions that are asked by the individual her/himself and not the one posed by others.
Only individuals who have inner freedom are able to ask themselves questions without feeling pushed. The proactive questions individuals have are the demonstration of inner freedom in action.
Affirmations, posed as fuzzy facts allow generating questions in the mind of the recipient of a communication. That is why fuzzy affirmations, with a superior ethical content, are the natural catalysts of commercial processes.
Only individuals focused on the true customer’s needs are able to use commercial catalysts.
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NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 ontological researches in complexity sciences, developed since 1976 until September 2010, applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Ontology of Evolution.