The power of a culture is given by its archetype, the value of work and the technology that is being developed to generate growth. The Archetype of the USA is a paradigmatic example of how a culture can be leading in the world while strengthening its identity.

The reach of one’s globalization is defined
by the limit of the pronoun “WE”…

The nature of the culture of the US, which is defined by its archetype, can be described by the propensity to develop audacious actions in the environment based on the necessary use of knowledge in order to achieve its “dream” within a credibility context.

And this has to happen within the “system” that provides the limits of the actions.

The Maximal strategy implies that the culture is driven by daring actions to achieve its cultural “dream” within an institutionalized context.

The catalyst of the evolution of the American archetype is its institutionalization that accelerates its evolution.

Institutionalization is materialized in the democratic rules of the society. The icon of the cultural dream is the American Flag.

Daring implies doing in terms of concrete operational actions to achieve growth and surpass the well-being achieved by the preceding generations.

The social pressure towards growth within a context of being a leading culture in the world generates uncertainty in the coming generations that fosters the need for addictions to avoid the responsibility to produce growth.

The minimum strategy of the archetype fosters thinking, driven by the personal objectives and within the limits of the personal credibility.

That is why the USA archetype includes a multi-minority approach.

This minimum strategy provides the necessary context to develop hard technologies that sustain the economic activities of the maximal strategy.

Personal credibility is the entropy inhibitor of the American archetype.

As wealth sustains the perception of security, personal credibility requires having solved the necessary financial situation that makes an individual credible.

Daring, dreaming, credibility and thinking integrated to achieve growth require a strong ethical environment that needs to be sustained by the judiciary system.

Lying is unacceptable because it destroys the credibility and transparency of the archetype.

Understanding and respecting the archetype of the USA is extremely useful to develop global and local businesses.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm. http://www.unicist.org/repo/index.php#Unicist