B) -NEW- Trends


The Era of Conceptualization is Here

The Era of Knowledge ruled the evolution of the central world for decades, almost a century, and expanded marginally to the peripheral world, except for the “emerging” countries, where it became installed. It implied the prevalence of science and technologies over ancestral cultural values.

Access

The expansion of political democracy in the world triggered the introduction of the Era of Participation that finally exploded driven by communication technologies. Cell phones, Internet and Social Networking were the milestones of this new stage.

This explosion occurred generating immediate paradoxical side-effects. “To be liked” began to prevail over “being functional”; apparent consensus became more important than true consensus.

The Birth of the Era of Conceptualization

The Era of Conceptualization began when individuals were able to manage the root-causes of things in order to develop structural solutions. This Era was triggered by two discoveries:

On the one hand, the discovery of the intelligence that underlies nature allowed defining the structure of the intrinsic concepts that regulate the evolution of living beings and the structure of the functional (extrinsic) concepts that define the functionality of things, which made the management of concepts possible.

On the other hand, the research on human intelligence drove to the discovery that “mental concepts” drive human actions and that the conceptual short-term memory triggers the reactions of individuals.

This implies that human actions follow the concepts people have. The integration of the knowledge of functional concepts and the functionality of human intelligence allowed understanding the concepts of processes that allows understanding their nature and develop structural solutions.

It has to be considered that the structure of functional concepts is cross-cultural and timeless but their functionality is environment dependent.

The Proposal

Growth is the challenge in the world to provide a safe framework for the following generations. Growth requires managing the concepts of what is being done to ensure that it is possible and to know how to make it happen.

That is why a change in College Education needs to be promoted to go from the traditional theory-practice model, which is functional to develop tasks at an operational level, to an action-reflection-action model that allows every person to deal with the generation of value in their field of expertise.

Unicist Conceptual Management is also part of the Era of Conceptualization. It applies both to personal management and to business management.

Unicist Executive Committee

NOTE: The Unicist Research Institute has been, since 1976, the pioneer in using a unicist ontological approach to deal with complexity. It introduced a paradigm shift in sciences emulating the triadic intelligence of nature, integrating complexity sciences with systemic sciences. This research allowed developing unicist technologies to manage the complex aspects in the social, business and individual fields.

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Donald Trump: The Era of Sustainable Globalization

The elections won by Mr. Donald Trump might represent a turning point in America’s economic positioning as a response to the consolidation of several influential poles in the world, after the division between capitalists and communists ended.

This implies a change in the rules for global businesses. If it is a turning point, it will generate the opposition of all those who live in a comfort zone. Based on our forecasts USA is moving towards a “Sustainable Globalization Model”.

The core of this stage is the diplomacy of the participants because in fact it is a war between economic interests that now are totally different. The “war in peace” begins because USA finally decided to move from being the one who pays the bills to foster economic freedom and now decided to assume the leadership of its own interests.

The first step will be a confrontation of dissuasion powers in order to establish the new positions. This can adopt multiple shapes considering that if diplomacy (as a “war in peace” action) fails, real economic war will begin.

Those who have a positive trade balance are being threatened by the change of the positioning of USA and might become more threatened if the exports from the USA begin to be fostered.  This cannot be expected in the short term because of the investment and time needed to install automation to compensate the low wages of the developing countries.

From now on the globalization will be limited by the national interests of all countries including the USA. The United States have no more benefit from adopting the role of the “tutor” of freedom because the battle between freedom and security, capitalism vs. communism, ended. The confrontation between interests adopted a new shape.

This changes the way international companies need to design their business which implies that many of them will have to make their nationality prevail over the short term interests of the business.

Unicist Press Committee

NOTE: The Unicist Research Institute has been, since 1976, the pioneer in using a unicist ontological approach to deal with complexity. It introduced a paradigm shift in sciences emulating the triadic intelligence of nature, integrating complexity sciences with systemic sciences. This research allowed developing unicist technologies to manage the complex aspects in the social, business and individual fields.
https://www.unicist-school.org/future-research/wp-content/uploads/2017/01/turi.pdf

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Future Research: The Nature of Economic Freedom

This work deals with the conceptual structure of economic freedom and its integration with economic democracy. It includes no ideological considerations or influence. It is based on the unicist approach to complexity science, which uses a pragmatic, structural and functionalist framework.

The Nature of Economic Freedom

The reach of one’s globalization is defined by the limit of the pronoun “WE”…

There are prejudices and fallacious myths installed in the world dealing with the concept of economic freedom.

Unfortunately, no literature could be found that approached economic freedom based on its concept to define its nature (the “stem cell” of economic freedom).

The existing approaches are strongly influenced by ideological positions.

This introduction, based on an excerpt from the book “The Future of Democracy and Capitalism” by Peter Belohlavek, provides a conceptual approach to capitalism, going beyond the beliefs deposited on facts by people to understand the nature and dynamics that define the present and future of Capitalism.

It can be said that Greece was the origin of political democracy in the West but was not an economic democracy because in those times the expansion of cultures was driven by military actions.

The Unicist Logic of DemocraciesIt can also be said that the United States of America are a paradigmatic example of evolutionary democracy that integrates social democracy, economic democracy and political democracy to manage the domestic affairs.

As an evolutionary democracy, the United States of America could be taken as a paradigmatic example of Economic Freedom and Capitalism. But Economic Freedom and Capitalism cannot be imported or exported. The unique structure of values that are implicit in a culture’s archetype are the demonstration that it is meaningless to copy any model to a foreign culture that has different structural values.

The understanding of the nature of economic democracy and capitalism allow defining the particular way in which a country can deal with economics and economic democracy considering its own characteristics.

This complete document includes:

  • Economic Democracy Ethics
  • The Structure of Capitalism
  • The Nature of Justice: The Catalyst and Entropy Inhibitor of Capitalism
  • The Future of Capitalism
  • Annex 1: The Nature of Economic Democracy
  • Annex 2: Corruption: The Anti-concept of Capitalism

Economic Democracy Ethics

Ethics defines the accepted rules of an environment. These rules satisfy the functional needs, the morality that is accepted in the environment and the ideology that underlies this ethics.

Economic Democracy EthicsIn the economic democracy, we have structured the four basic ethics that are accepted as existent:

  • The Statism
  • The Protectionism / Dirigisme
  • The Pre-capitalism
  • The Capitalism

The ontogenesis of these ethics is homologous to the phylogeny of the human growth processes.  This is to say that Statism implies the childhood of economic behavior, protectionism / dirigisme is its adolescence, Pre-capitalism is its youth and Capitalism is its maturity.

Anarchy is the stage previous to these ethics. It implies that individuals develop their economic activities eluding the rules of the environment.

Statism

Economic Statism is based on using the drivers of rational morality to guide economic actions. As economic or materialistic behaviors belong to the field of individualistic attitudes, Statism necessarily needs to make others responsible for the results to be achieved.

It is a low productivity economic ethics, in which the fulfillment of the established rules prevails over the achievement of results. Statism installs economic behavior in the rules of childhood, which means that the “family” prevails over the individual desires. It achieves a superior level of productivity in environments that have a superior ethics driven collective intelligence and are highly disciplined.

This is not the case when dealing with the social aspects of Statism. Statism in economic behavior requires authoritarian dirigisme in order to define what needs to be done and is driven by the need to make people align in an environment where the property belongs to others.

Protectionism / Dirigisme

Economic protectionism / dirigisme is based on installing autonomous entities that live based on the exchange with other protected entities in order to survive and provide adequate living conditions for the members.

Protectionism is a typical adolescent organization that corresponds to an economic stage where the environment has not been organized as a democratic entity.

It is based on the self-sufficiency of the productive entities that cannot deal in an adapted way with the environment because the control on their protected organization prevails over the productivity that can be achieved.

As there is a need to be self-sufficient, there is no possibility of introducing innovations or adapting to the change of the external environment. Their productivity suffices for survival and their horizon is limited to the reality of their “private” entity. Economic protectionism achieves a superior level of productivity when it is driven by a superior ethics driven ideology.

Pre-capitalism

The economic pre-capitalism ethics implies that private property prevails over any other consideration in economic behavior.

Pre-capitalism implies, on the one hand, that the private initiative should prevail over governmental or State interventions and that all that hinders economic freewill is dysfunctional.

It is naturally the capitalist logic of non-democratic environments and, paradoxically, it represents the prejudices that non-democratic and non-developed countries have about capitalism.

Pre-capitalism is homologous to the behavior in youth where the voluntarism, omnipotence and energy prevail over a rational use of resources. It is a typical model for primary industry driven countries that have not known the meaning of a true democracy.

The productivity of pre-capitalism is based on the power of transferring costs to the participants of the economic activity.

Capitalism

Capitalism is the ethics that corresponds to a superior economic democracy, which is natural in democratic countries and not natural in countries that are developing towards a democratic environment.

Economic capitalism implies, on the one hand, the existence of a social economy where the society participates in the ownership of the productive entities through the stock market and, on the other hand, the existence of a newcomer’s place in which pre-capitalist rules apply within the general rules of capitalism

Capitalism is sustained by justice, which is the catalyst and entropy inhibitor of the system. Without a functional judicial system, capitalism degrades towards a pre-capitalist ethics.

The level of productivity in capitalism is catalyzed by the need to integrate shareholders and clients within the entities. Thus, those who achieve an adequate level of productivity succeed and those who do not, disappear.

The educational system is the driver to provide the necessary resources for R&D to maintain the competition at a superior level.

Unicist Future Research Lab

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist-school.org/future-research/wp-content/uploads/2015/09/turi.pdf

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The 20-Year Future Scenario of Adaptive Leadership

Conceptualization: the Core of Adaptive Leadership

In April 2011 the Unicist Future Research Lab, led by Peter Belohlavek, began a process to define which will be the possible evolution of the types of leadership in the world. The objective of the research was to find the trends in leadership that are driven by the upgrade of technologies.

The 20-Year Future Scenario of Adaptive Leadership

The reach of one’s globalization is defined by the limit of the pronoun “WE”…

The unicist approach to future research applied to leadership is based on an inferences based methodology to describe possible scenarios based on the knowledge of the concept of leadership and the laws of social evolution considering the evolution of the technologies and their consequences.

To access the basics on Unicist Future Research please enter:
www.unicist.org/sdp.shtml

Trends in Leadership

The influence of technology generates a strong segmentation of leadership. This segmentation implies a differentiation of cultures and activities based on the dominant collective intelligence.

Three different levels of functional leadership are expected to evolve which will establish differentiated habits that make them work as clusters. This means that there will be dominant types of leadership based on the culture and the available technologies.

The three dominant clusters will be:

  • Manipulative Leadership
  • Operational Leadership
  • Adaptive Leadership

The Cluster of Manipulative Leadership

Leadership maturityThis cluster is functional to segments that are driven by the need of survival.

This segment is based on over-adaptive behavior which implies rotating the roles of dominance, opposition and submission.

The acceptance of over-adaptiveness as a habit requires a strong subjective support for the participants that naturally drives towards manipulation in order to sustain the integrity of groups and avoid disgregation.

The Cluster of Operational Leadership

This cluster is functional for the massive operational activities in all fields. It is based on the development of two alternative leadership styles: the charismatic and the authoritarian roles. These roles are functional and accepted to influence operational environments.

Both roles are implicitly conservative and therefore functional to lead in stable environments where there is no need for change, innovation or expansion. The integration of both roles sustains the integrity of groups and avoids disgregation.

The Cluster of Adaptive Leadership

Adaptive leadership begins to be the “star” based on the need of assuming a role that supersedes the use of technology and allows expanding activities towards a superior level of productivity. It is driven by the need to save energy to develop sustainable groups and organizations.

This cluster is based on having the concepts of what needs to be done in order to use the available technologies or develop new technologies integrating peopleware with software and hardware to generate added value. They are constructive and creative leaders in their environment.

This role is basically occupied by doers who exert their leadership based on the functionality of their solutions and the building of peopleware to build sustainable groups and organizations.

Conclusion:
Adaptive Leadership – The Next Generation of Leaders

In 20 years the technologies that are now incipient will have become mature and will have changed the way leaders have to exert their role.

Technology is making the operational aspects fully transparent, which implies the appearance of a new scenario in which there is a need of having the personal reliability and the capacity of adjusting the behavior to the requirements of the problems that are dealt with. This is the definition of adaptive leadership.

Conceptualizing and having a mature strategic approach are the core aspects that are needed to be adaptive. Conceptualizing allows focusing on solutions and the mature strategic approach allows transforming concepts into reliable results.

Adaptiveness requires having the concept of what one is doing. This concept, installed in the long-term memory allows integrating the information received from the outside and transforming it into adaptive actions within the functional concept of the situation.

The new role of leadership requires going beyond the “preaching by example” approach, because now it is necessary to have the concept of what is being done and have the mind open to the different alternatives the available technologies enable.

It implies dealing with the complex aspects that are implicit in any conceptualization and transform them into simple operational processes that can be either automated or handcrafted.

When dealing in developed or emergent environments, adaptive leadership needs to be focused on organizing peopleware, software and hardware using a role driven model that allows establishing responsibilities for results while the technology generates most of the operational solutions.

But there will be always room for operational and manipulative leadership in the world depending on the culture and type of activities. These types of leadership will remain dominant in many regions of the world.

Access the complete report at: http://www.unicist.org/repo/#Future

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist-school.org/future-research/wp-content/uploads/2015/07/turi.pdf

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Future Research: the Era of Participation is changing the habits 1

The objective of people in the Era of Participation is to find a better place in the world, conserve it, expand it and avoid losing it. This era changes the way people deal with others. It generated a major change of habits that gives access to influential roles to all those who feel that they have something to say and drives towards an increasing transparency of public and private actions.

The reach of one’s globalization is defined
by the limit of the pronoun “WE”…

The unicist future research on the displacement of the “Era of Knowledge” by the “Era of Participation” was triggered by the need of knowing how to influence people in an adapted way. The notorious change in communication technologies, that gave most of the hidden villages in peripheral countries an access to the world, made evident that a new ideology was being introduced.

The research was led by Peter Belohlavek at The Unicist Research Institute using the Unicist Complexity Science Methodology. The research began in 2001 and included: Algeria, Australia, Belgium, Brazil, Canada Chile, China, Colombia, Costa Rica, Egypt, Finland, France, Germany, Holland, India, Israel, Korean Republic, Mexico, New Zealand, Italy, Japan, Norway, Peru, Poland, Russia, Saudi Arabia, Slovakia, South Africa, Spain, Sweden, Switzerland, Tunisia, UK, Ukraine, Uruguay, USA.

The closing of the conclusions was possible based on the experiences with Google, Greenpeace, Facebook, Twitter and LinkedIn.

To access the basics on Unicist Future Research please enter: www.unicist.org/sdp.shtml

Which technologies have given birth to the Era of Participation?

Internet (Sharing)

The sharing capacity of Internet changed the world of communication in the field of work and of pastime activities. Although it began as a tool to work it evolved towards a tool to access and share.

Cell Phones (SMS – Short Message Service)

The communication and influential capacity of messages when they are used to share weaknesses transformed cell phones into a weapon to generate both adaptive and over-adaptive participation.

Facebook – Twitter (Social networks)

Social networks became the natural tool to be used by all the segments of participants (publicity driven, bragging driven, utopia driven, recognition driven, action driven). They made the building and managing of superficial relationships possible, which were not possible before.

Linkedin (Professional Networks)

Professional networks became a way to position individuals in hypothetical roles in order to make them become real personal roles. Their use is based on providing hope to the participants who want to find or improve their place in the world.

Consequences of this New Era:

  1. The change of the depth of relationships making them basically superficial and based on fallacious myths
  2. The increasing importance of the word of mouth communication to install ideas
  3. The increase of the value of charismatic leadership and its dysfunctional counterpart: the “manipulative leadership”
  4. The substitution of structural participation (institutions) by conjunctural participation
  5. The loss of credibility of formal authorities and the empowerment of authoritative roles
  6. The increase of egocentrism and the demand of permanent sensorial and materialistic stimuli
  7. The increase of addictive behaviors to escape
  8. The increase of fundamentalist groups to ensure survival (religious, civil, military)
  9. The multiplication of sectarian movements
  10. The installation of over-adaptive behaviors as a standard in the world
  11. The existence of multi-minorities
  12. The installation of active inaction as a standard in underdeveloped environments

The Increase of the Influence of Public Opinion

Public opinion became the central power in democratic countries. Public opinion is now driven by the new technologies that are available and tends to install a dualistic approach in cultures defined by those who accept something and those who oppose to it.

Era of ParticipationAs public opinion is intuition driven, this conflict becomes extreme when untrue information or disinformation is used by the parts.

Public opinion has always integrated the structure of the governmental power integrated by the legislative power, the executive power and the judiciary power.

The role of the legislative power is that of the driver of maximal strategies. In this role, it needs to be compatible with the public opinion but at the same time foster expansion and equality of opportunities.

The executive power has two alternatives in this Era: covering both the needs of expansion and distribution or focusing on distribution becoming a populist government. The extreme situation occurs when Distributism prevails absolutely to sustain the power of the government itself.

The judiciary power equilibrates the conflict between the public opinion, the legislative power and the executive power.

In the Era of Participation, the direct influence of people in governmental decision becomes dominant.

The End of the Era of Knowledge

The Era of Knowledge implied that the access to personal and social evolution was basically sustained by the knowledge individuals had and was demonstrated by their credentials.

But the Era of Knowledge came to an end. An “ERA” is such when it establishes an imperceptible “gravitational force” that sustains the behavior of an environment.

It has to be considered that knowledge began being ruled by religions in order to avoid the deviation of human behavior from the moral rules, but became a value in itself with the appearance of the Industrial Era in the world.

The paradox is that industrialization empowered knowledge but at the end, the Era of Industrialization was exceeded by the Era of Knowledge. Nevertheless, knowledge is still an appendix of religions in pre-industrialized societies.

Internet opened a window that allowed making the access of knowledge massive. It expanded the use of data and information that gave access to any person who lives in a non-marginal environment.

Era of ParticipationInformation can be defined as any data that can be transformed into a meaningful entity and thus can be stored in the long-term memory of an individual. Knowledge is such when the information one has can be used to produce something.

Google, as a concept, made the access to information basically free for everyone. The paradox is that people now have all the information they are willing to search but the value generation, which is based on knowledge, depends on the concepts they manage.

This explains why the open access to information did not produce a significant increase in productivity and quality of work.

Thus, the functionality of knowledge as a driver for personal evolution became fallacious. Education became a hygienic key; it was necessary to open doors but did not suffice to drive personal evolution and provide a meaningful place in the world.

The occurrence of economic crises in the world was the trigger to the end of the Era of Knowledge. Every economic crisis generates the lack of opportunities for many and the degradation of the ethical intelligence of a culture in order to survive. When crises are not cured, but only palliated, they plant the seed of the next crisis and the degradation of cultures continues.

A consequence of these crises is a growing individualism, which drives people to develop a surviving attitude that diminishes the generation of value and installs an unstable social environment.

Another consequence is the exclusion of youth, the newcomers in societies, diminishing their possibilities to find a social role to evolve.

These consequences gave birth to the Era of Participation, which can be synthesized in a shout:

“I need a better place in the world”

What is the Era of Participation?

The objective of participation is to find a better place in the world, conserve it, expand it and avoid losing it.

What needs to be established is the social role an individual looks for, which can imply a structural or an incidental positioning. It implies that there has to be an acceptance of the reference group the individual accepts as a rule maker.

This reference group can be real, virtual or super-natural. All what matters is that it has to exist in order to make a participative process possible. Without a superior reference group’s acceptance, there is no true place in the world and the participation degrades towards achieving a role of active or passive opposition.

The social role individuals fight for needs to have a belonging group where the individuals feel at home. Belonging groups are what make a place in the world safe. Therefore, participation implies fostering the existence of belonging groups who share similar utopias while they share the same weaknesses they need to cover.

Era of ParticipationThe participation process becomes redundant when a place in the world, accepted by the reference groups and the belonging group, has been gained. However, as the satisfaction of needs generates new needs this is a never-ending process at an operational level. This process generates social evolution when individuals have a role in the world that allows them to evolve based on the value they add.

Adaptive Participation

Evolutionary participation requires beginning with a conscious adaptive process where the individual is looking for a place to be who s/he is. This makes the individual a differentiated person that needs to begin by participating through value adding actions (participation to do) while sustaining the identity of the role by having the necessary image that allows others to tag him/her properly (participation to appear).

Participation is only possible when the members who participate are able to recognize each other as part of the same group. In fundamentalist groups this tagging might include tattoos or similar timeless marks but in social groups individuals need to have the necessary “look & feel” in order to be tagged and recognized as members.

This appearance is extremely notorious in social and professional networks that establish the basics of the profile that need to be covered in order for the group to accept a possible member. That is why appearance, which is given by the personal brand or image, is the entropy inhibitor that makes expansive participation possible.

When the image has been positioned, the final objective of being a real member becomes possible.

Over-adaptive Participation

The apparent paradox is that over-adaptation is the minimum strategy. This requires an explanation. Adapting implies influencing while being influenced to achieve a goal, which in this case is to have a place in the world. Influencing is what we call adaptive participation and being influenced is what in this case is named over-adaptive participation.

Over-adaptiveness implies accepting the rules of the environment, which implies submission but beginning with a dominant participation in order to feel that one is not submitting but establishing the rules.

When the self-esteem has been conserved by this dominant participation, which mostly implies active inaction that allows judging the environment, an oppositional role becomes necessary to accept the rules of the game.

When individuals are able to feel superior by judging the environment, opposing to some aspects to preserve their self-esteem, then over-adaptive participation becomes functional. But, this functionality depends on its compatibility with the adaptive participation.

Segments of Participation

Era of ParticipationThere are different segments or participants that need to be understood in order to deal with them. Accessing profiles and activities on Facebook, Twitter and LinkedIn is very useful to identify the different segments, which are never pure but always have an implicit dominant trend that drives their participation.

  1. Publicity Driven
  2. Bragging Driven
  3. Utopia Driven
  4. Recognition Driven
  5. Action Driven

Conclusions

Paradoxically, the Era of Participation implies a prevalence of observation over true participation. This implies that this Era will represent implicitly a battle between observers and participants.

Over-adaptive participation is based on an observational attitude while adaptive participation is based on the synergy of the members to produce something.

The preexisting Era of Knowledge will be included as a secondary driver during the next decades to sustain, on the one hand, those who participate to build and, on the other hand, to sustain those who participate to expose the implicit weaknesses of the adaptive participants.

This makes this period a battle and an integration of these two groups. Dualism will be the driver for the mass that over-adapts while integralism will be the driver for the elites who adopt an adaptive participative approach. It is a battle of communication.

Adaptive Participation Building

The building of adaptive participation is the responsibility of the elite of cultures. It is an institutional role that needs to exist in order to make participative behavior meaningful.

Era of ParticipationThe purpose of adaptive participation building is to establish an influential social capital. Social capital is given by the strengths of the bonds among the members of a group or community that drive their value generating actions. Social capital implicitly implies the existence of a greater good to sustain the relationships among the members.

Adaptive participation requires the existence of a double ethical behavior in the community. On the one hand, there has to exist an internal ethics of the group which needs to be based on cooperativeness and, on the other hand, an external ethics with the environment is required, which needs to be driven by competitiveness in order to ensure survival.

This is evident in the behavior of countries that naturally have two different attitudes: one towards the environment and another towards the members of the culture. However, both ethics need to be integrated by a social capital, which establishes the participation rules for the members of the group towards other members and towards the environment.

If cooperation is replaced by competition among the members of a group or community, the social capital becomes corrupt and over-adaptiveness replaces adaptiveness.

Corruption and over-adaptiveness also prevails when competition is based on the destruction of the environment in order to take advantage of it.

Adaptiveness drives towards evolution and over-adaptiveness is the cause and consequence of involution.

If you want to access more information about this study please contact n.i.brown@unicist.org

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.http://www.unicist.org/turi.pdf

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10-year Global Scenario for In-company Superior Education

A research to develop the trends on how the In-company Superior Education will evolve has been launched in order to be finished before Fall/2015.

Educational CultureAn extreme change has happened in this segment.

It was triggered by the evolution of IT and communication technologies that are leaving aside the solutions that have been used during the last 50 years dealing with a person to person, blackboard driven (metaphor) educational approach.

A Think Tank has been organized in order to integrate participants from all over the world in order to develop a future scenario that includes the characteristics of the different cultures.

Participants are being selected based on the limits established by the 70 countries on which The Unicist Research Institute has the necessary archetypical information.

The inputs for this research are the future scenarios for Superior Education and Virtual Collaboration that have been developed. You can access the conclusions here.

10-year Scenario for Superior Education

The unicist logical approach allows driving businesses to the next level increasing their adaptiveness and speed of actions to improve results measured in growth and profits.

Superior Education in BusinessThis implies that the superior education has to move from the “know how” approach to the inclusion of the “know why” as a driver of learning processes.

It has to be considered that there are cultures where the question “why” is socially non-acceptable because it provides full transparency, that defines the limits of an individual’s influencing capacity. In these cultures superior education is, from now on, a question of status and not of knowledge.

It also has to be considered that adaptiveness implies, besides reacting, forecasting the future and also influencing it. But in some cultures the future is a “taboo” which makes the acceptance of the credibility of reliable future scenarios impossible.

As these cultures are natural followers, their superior education cannot include aspects that deal with adaptiveness. This implies that the next step that has been defined is only applicable to cultures that accept their capacity to influence the future in an adapted way.

Anyway and anyhow this change process will demand decades and will be catalyzed by the individual initiatives of institutions and corporations that decide to make it on their own.

Learn more:
http://www.unicistinstitute.net/blog/the-10-year-scenario-for-superior-education-in-business/

The 10-year Scenario for Virtual Collaboration

Virtual collaboration is the natural way to organize when there is a need of expert knowledge. Nowadays expert knowledge can be integrated in most of the cases by using the IT technologies that allow sharing data and images.

Collaborative ContextThe time saving and productivity increase is significant when the conditions for virtual collaboration are given. It allows providing full synchronicity with the needs of customers and clients.

But there are several requirements for virtual collaboration to be implemented:

  1. Virtual collaboration needs transparency of work become part of the culture of an organization.
  2. It needs reliability systems that monitor work processes.
  3. It requires customer orientation that fosters fulfillment, synchronicity and reliability.
  4. Personal roles need to be complemented by quality assurance processes to ensure results.

Learn more:
http://www.unicistinstitute.net/blog/the-10-year-global-future-scenario-of-objects-driven-virtual-collaboration

Learn more about the Think Tank on Education at:
http://www.unicist.org/think-tank-superior-education.php

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm. https://www.unicist-school.org/future-research/wp-content/uploads/2014/11/turi.pdf

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The 10-year Scenario of the Consumer-Banking Marketplace

A research to develop the trends on the future of consumer banking business will evolve has been launched in order to be finished before Winter/2015. Participants are being selected based on the limits established by the 70 countries on which The Unicist Research Institute has the necessary archetypical information.

Introduction

Monetary circulation has been privatized in most of the developed countries. Banks are now the main agent that fosters economic growth in developed countries.

Commercial CommunitiesThe nature of growth requires the expansion of the monetary circulation in the economy. This expansion is given on one hand by absolute growth and on the other hand it depends on the acceleration of the circulation.

Electronic money, globalization and privatization defined the context of the new role of Banks. In the past Banks were “hygienic” aspects in economic growth.

Marketing using virtual networks is based on the use of virtual communication, semantic objects and commercial objects to build an asymmetric complementation that allows the expansion of markets.

It requires establishing a virtual collaboration context that sustains a positioning that has to be consistent with the positioning of the virtual environments where the marketing actions occur.

This marketing model uses public and private Social Networks to build the asymmetric complementation to develop prospective customers that allow expanding businesses based on a symmetric complementation.

The inputs for this research are the future scenarios for Internet, Global Consumer Markets and Virtual Collaboration that have been developed. You can access the conclusions here.

The 10-Year Future Scenario of the Internet (www)

Four segments have been identified in the Real World:

In the next ten years, within the Real World Internet, four segments that incipiently exist will be clearly developed:

Real World of InternetThe First World: It is the segment of all the websites that open the possibilities of the users by providing them a vision of the world that expands their boundaries. It is extremely democratic and ethic driven. The success of those that are in this segment depends on the capacity to adapt to changes in the environment while introducing changes to the environment. Google is an example of this segment. This segment allows using the Internet as a gravitational object to influence the behavior of the environment and as a catalyst for social actions and businesses.

The Second World: it is the world of all the servicing websites that add value to their users. This second world is more segmented and is focused on the minority that is a user of their services. It might also be multi-segmented when their service deals with social or commercial distribution. eBay is an example of this world. E-banking is also an example of this segment. Their success depends on their capacity of interpreting the needs of the segments and providing first choice alternatives for their users. This world allows using Internet as a catalyst for social actions and businesses.

The Third World: This is the world of all those that provide a space for individual exposure to their users; their value is given by their capacity to be an adequate vehicle to satisfy the individual need of being recognized. The social networks are examples of this world. This segment is based on building apparent relationships, which provide apparent recognition to the members. Their success depends on their capacity to build a true community that provides added value and not only a hollow space for individual expressions. This world allows using Internet as a vehicle for social and commercial proposals to their members.

The Fourth World: It is the world of the websites that have been built to install an organization, individuals or ideas in the Internet This segment is composed by the hygienic websites that need to exist in order to present an individual, an institution or an idea on the Internet, but that have no added value in themselves. These websites are based on the presentation of facts, actions or ideas without presenting any value adding proposal but “selling” an idea to the market. This is the massive world of the Internet that generates no feeling of belonging on behalf of the users. This world allows using Internet as a vehicle for virtual brochures for the market.

Learn more: http://www.unicistinstitute.net/blog/the-10-year-future-scenario-of-the-internet-www

The 10-Year Future Scenario of Global Consumer Markets

The use of functional, psychological, conceptual and lifestyle segmentations allows building empathic adaptive relationships with the market. There is no need to manipulate when people are understood.

Universal Market SegmentationThe era for expansive market actions has begun. There is lots of room for small companies who do not have the capacity or possibility to expand. Manipulation will remain a natural attitude in marketing processes in spite of its paradoxical side effects.

Expansiveness implies necessarily going beyond the boundaries of the present business. It might imply expanding in width or in depth. In both cases there is a need to understand the segments that are aimed at. This understanding implies being able to model their behavior in order to use the information to design value propositions and communication.

The understanding of the different levels that participate in a buying decision help to achieve this goal and also provides the information to build commercial, semiotic and semantic objects to influence the market.

“Design globally, operate locally” has been a motto for many years. Now it became true using segmentation and commercial, semiotic and semantic objects adequately.

This approach allows upgrading the databases by integrating universal market segmentations that allow increasing notoriously the productivity of their results.

The building of functional commercial communities is meaningless without having a true segmentation of the participants.

The 10 year Future Scenario of Global Consumer Markets, defined as the era “Empathic Adaptiveness” is already here and has three names: “Design, Segmentation & Adaptive Automation”

Learn more:
http://www.unicistinstitute.net/blog/the-10-year-future-scenario-of-global-consumer-markets

The 10-year Scenario for Virtual Collaboration

Virtual collaboration is the natural way to organize when there is a need of expert knowledge. Nowadays expert knowledge can be integrated in most of the cases by using the IT technologies that allow sharing data and images.

Collaborative ContextThe time saving and productivity increase is significant when the conditions for virtual collaboration are given. It allows providing full synchronicity with the needs of customers and clients.

But there are several requirements for virtual collaboration to be implemented:

  1. Virtual collaboration needs transparency of work become part of the culture of an organization.
  2. It needs reliability systems that monitor work processes.
  3. It requires customer orientation that fosters fulfillment, synchronicity and reliability.
  4. Personal roles need to be complemented by quality assurance processes to ensure results.

Learn more:
http://www.unicistinstitute.net/blog/the-10-year-global-future-scenario-of-objects-driven-virtual-collaboration

Learn more about the Think Tank on Business Technologies at:
http://www.unicist.org/think-tank-business-technologies.php

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist-school.org/future-research/wp-content/uploads/2014/07/turi.pdf

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The 10-Year Trend for Healthcare Organizations in the United States

This is a synthesis of the trends developed at the Future Research Lab on the “Evolution of Healthcare in the US” led by Peter Belohlavek. They are based on the global healthcare trends in developed countries that have been developed.

USA

The reach of one’s globalization is defined
by the limit of the pronoun “WE”…

The objective of this research was to find the trends that underlie the healthcare business in the US.

The development of the future scenario that arose was based on the changes introduced in medical regulations and on the possibilities opened by the use of new technologies.

The 10-year trends can be synthesized in:

  1. The trend towards expansive healthcare organizations
  2. The trend towards patient centered management
  3. The trend towards adaptive information technology solutions
  4. The trend towards using semantic objects to segment

Introduction

Two structural changes happened in the United States:

  1. The transparency of the use of electronic medical records established a new starting point for medical practice.
  2. The concept of the Accountable Care Organizations and its analogical multiplication in medical practice introduced the concept of profiting from healthcare improvements.

This triggered the need of adaptiveness for healthcare organizations.

New technologies that made structural adaptiveness possible:

  1. Future Healthcare OrganizationAdaptive Information Technology
  2. Semantic objects to manage adaptiveness
  3. The discovery of the human drivers of attitudes
  4. Double dialectical logic to manage adaptiveness

The integration of the structural changes and the now available technologies is predictable based on the understanding of the power of the archetype of the US.

If you are interested in learning about the unicist future research technologies that are used to develop future scenarios we recommend you to access:
www.unicist.org/sdp.shtml

These Trends are a Back to Hippocrates in the XXI Century

Back to Hippocrates means going back to the natural role of medicine.

In the XXI century it implies the use of an object driven organization model integrating processes with objects in order to ensure results and optimize the use of energy.

The Value Adding Approach is basically driven by the development of a model based on the use of the rules of Patient Centered Management.

The operational objective is to maximize the value added to patients considered as clients.

It is a backward-chaining-thinking approach beginning with the value being added and ending with the process and objects that are needed.

The process is centered on patient orientation, added value assurance and result assurance.

1) The Next Step in Healthcare:

Expansive Healthcare Organization (EHO)

Expansive healthcare organizations are an upgrade of the two major trends in medical practice: vocation driven and profession driven.

Expansive Healthcare OrganizationsEHO are organizations that expand the size of their community in order to increase the level of wellbeing of their members. Their activity is naturally patient centered in terms of their focus on health.

The patient centered management requires the integration of results assurance, patient orientation and added value assurance in order to sustain the focus on health.

The maximal strategy is focused on the generation of value measured in terms of health. Having a structural medical practice allows dealing with health, going beyond the necessary specialties that are needed to cure patients.

Patients’ prevention is the catalyst of the expansive healthcare organization, which allows expanding the boundaries of the community of patients. This implies influencing actively their community in order to foster prevention.

The minimum strategy is focused on the healthcare business which is materialized in having the necessary disease centered medical practice and the medical prevention.

Expansive Healthcare OrganizationsThe goal of the minimum strategy is to ensure the business of the EHO.

Medical prevention is the entropy inhibitor to sustain the community and avoid its entropy.

The segmentation of expansive healthcare organizations defines the way they manage the patient centered attitude.

1)  Physicians driven

2)  Therapeutics driven

3)  Health driven

4)  Community driven

 

Physicians driven Organizations

This segment is focused on ensuring the patient orientation through a structural physician organization. Their core is the organization of the role of physicians.

Therapeutics driven Organizations

This segment is focused on providing excellence in therapeutics in order to ensure patient orientation. Their core is the organization of the role of specialists.

Health driven Organizations

This segment is focused on providing healthcare solutions for patients based on a holistic approach to health. The core is the role of health oriented physicians.

Community driven Organizations

This segment is focused on being able to deal with the different segments that integrate the community to provide health. The core is the adaptiveness of the organization to adapt to the segments.

 

2) The Next Step in Healthcare:

Patient Centered Management (PCM)

Patient Centered Management is an organizational meta-model that allows empowering the work processes in healthcare institutions. It is homologous to Client Centered Management that is the natural model to guide work processes in businesses that was developed in the eighties.

Patient Centered ManagementOn the one hand, PCM works as a conceptual action guide to design work processes and, on the other hand, it is the main catalyst for continuous improvement, change management and innovation management.

The purpose of the model is to assure results, its action is driven by patient orientation and there is a quality assurance that sustains the value added.

PCM as a Meta-model

Meta-models need to be materialized in a system. As such we are not talking only about the hardware and software but also about the peopleware.

Patient Centered Management

Meta-models become meaningful when they are materialized in operational rules that have to be followed in a meaningful way.

The PCM generates four different segments of medical organizations:

  1. Artisanal Organizations
  2. Professional Organizations
  3. Technological Organizations
  4. Patient Centered Organizations

 

Artisanal Organizations

Artisanal organizations are driven by the individual capacity of their members. The added value is assured by the use of metrics and administrative EHR.

The core of their functionality lays on the capacity to integrate adequately chosen members. The activity is focused on curing processes based on the knowledge and reliability of each participant.

They are based on the individual capacity of doctors and their capacity to cure the problem of the patient.

Professional Organizations

Professional organizations are based on the fulfillment of roles that are based on the knowledge and authority of their participants.

Their strategy is defensive, based on ensuring the delivery of the necessary palliatives to cover the patients’ needs while the curing process is being implemented. They need to use adaptive EHR to monitor the curing processes.

They are based on the knowledge of the doctors and their capacity to use it. These organizations are knowledge centered and naturally tend towards evidence based medicine.

Technological Organizations

Technological organizations are based on the use of hard technologies to deliver the medical services. They tend to use the technological innovations to catalyze the professional role of their members.

They are usually dominant in the community based on the objective technology they use. They naturally integrate curing and palliating processes as a unit. They need to use adaptive systems to monitor their solutions.

They are based on having the most effective technologies to deal with the problems patients have.

Patient Centered Organization

Patient centered organizations are driven by their need to provide solutions for the community. They are innovation, efficacy and reliability driven.

Patient centered organizations base their strategy on their innovation capacity and on the influence they can exert on the environment.

They are health driven which allows them to build large patient communities with healthier members. Patient centered organizations need to use administrative EMR to sustain the efficacy of their doctors.

Integrated Organizations

Integrated organizations include aspects of the different organizations to generate a natural environment for medical practices considering their specialties.

They are based on the professional roles of its members and an object driven organization model using medical objects, business objects and personal role objects to mange the adaptive processes of medical practice.

3) The Next Step in Healthcare: Adaptive IT Solutions

Adaptive IT solutions are systems that have been designed to interact with the external and internal environment. Nowadays, there are multiple programming solutions available to sustain the unicist adaptive architecture. The solutions include aspect objects architecture with unicist logical inferences to manage adaptiveness.

Adaptive IT ArchitectureThe evolution of Information Technologies allowed integrating the adaptive aspects of business management in the operational systems of hospitals.

The integration of the unicist logical approach and the resulting business objects included in the business processes within an adaptive IT environment allows driving business processes to the next level.

To be able to organize by objects it is necessary to use both adaptive and administrative systems to organize the work processes. This widened the possibilities of hospitals to expand the boundaries of their activities within an environment of assured quality.

The level of adaptiveness varies according to the needs of the system. Adaptiveness is based on the medical, therapeutics and disease segmentation.

There are four levels of adaptiveness that can be managed:

1) Analogical drivers

This level is based on the recognition of the significant behavioral patterns of the segments of patients.

2) Rules based drivers

This level is based on the use of analogical patterns and the logical rules defined by the fundamentals that influence the processes.

3) Empirical drivers

This level is based on the previous level and the integration of mathematical models to infer behavior based on the observable aspects of the fundamentals of the processes.

4) Objects based drivers

This level is based on the previous level plus the use of medical objects that work as interdependent drivers to influence the attitude of patients. The feedback is defined by the results produced by these objects.

 

The IT Structure of the PCM

The integrator of the Patient Centered Management Model is given by the EMR/EHR/EPR system.

Patient Centered ManagementWe have defined four segments of systems that produce differentiated behaviors in medical organizations:

  1. Administrative EHR driven processes to allow monitoring the disease of the patient
  2. Adaptive EHR driven processes to allow monitoring the solutions provided by the doctors
  3. Adaptive EMR driven processes integrated with adaptive and administrative EHR to ensure the synchronicity of the solutions provided
  4. Administrative EMR driven processes integrated with EHR and EPR to focus on the health of the patient

 

4) The Next Step in Healthcare:

Semantic Objects to Segment

Semantic objects are linguistics communications, in written or verbal format, that have the power to install meaningful knowledge in the long term memory of an individual.

Semantic ObjectsSemantic objects are “adaptive systems” based on messages that use figurative communication to build meaningful knowledge. These objects have a concept, an added value and a quality assurance in order to achieve their objective.

In order to build semantic objects it is necessary to manage the unicist ontogenetic map of messages and figurative communication. They require no knowledge in order to be used. Users only need to know what they produce and how to manage their output.

Semantic objects are extremely segmented because they are driven by the use of language that segments based on its implicit reasoning pattern and its ethical mask (see ontology of languages).

Semantic objects are the natural complementation for any communication that deals with human activity where results need to be achieved.

Types of Semantic Objects

Semantic ObjectsThere are different types of semantic objects to influence different aspects of the long term memory of an individual.

  1. Informative Objects
  2. Value Adding Objects
  3. Conflict Management Objects
  4. Complement Building Objects

The Structure of the Types of Semantic Objects:

1) Informative Objects

These objects are used to approach the semantic memory of individuals. They need to include a message based on news that people are expecting and their figurative language needs to be sustained by graspable analogies.

2) Value Adding Objects

These objects are used to approach the procedural memory of individuals. They need to include a message based on a meaningful interpretation of the reality an individual is facing and their figurative language needs to be sustained by meaningful metaphors.

3) Conflict Management Objects

These objects are used to approach the episodic memory of individuals. They need to be based on a mind opening figurative communication and include a message that has to be based on objective information.

4) Complementation Building Objects

These objects are used to approach the long term memory of individuals in its oneness. It is a structural approach that needs to include the different aspects individual consider when making a decision. They need to be based on a homology driven figurative communication and include a message that opens and expands the possibilities of the individual.

Conclusion

The next step in healthcare organizations implies the integration of vocation driven attitudes, which are focused on health, with professionalism driven attitudes, which are focused on business.

It implies that the scorecard of measurement of medical practice will include the measurement of health and not only the activities that happen within the medical organizations

This will imply a structural change in the judiciary system dealing with malpractice problems. This change has already begun.

Adaptiveness is the name of the next step and the use of adaptive IT solutions, predicting interfaces and segmented communication are the way to sustain this new step.

If you want to access more information about this study please contact n.i.brown@unicist.org

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm. http://www.unicist.org/repo/#Unicist

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The 10-Year Future Scenario of the Internet (www)

Internet is becoming a “Virtual Emulation of the Real World” which drives to major changes in its development and use. This is a 10-year future scenario developed using unicist double dialectical logical inferences based on the actual conceptual functionality of Internet, the available technologies and those that are being introduced.

The purpose of this future research was to provide the trends of this activity to the worldwide community of Internet users. This research was led by Peter Belohlavek and Diego Belohlavek.

To access the basics on Unicist Future Research please enter:
www.unicist.org/sdp.shtml

Introduction

Internet

The reach of one’s globalization is defined
by the limit of the pronoun “WE”…

The name Internet or www is already an anachronism because it describes an entity that seems to provide a network between the participants, but in fact evolved towards being an entity that has its own “artificial life”.

Internet, as an entity, is considered to have an artificial life because, as a timeless organization, it has a life of its own, and grows and evolves as a “virtual emulation of the world”.

At the beginning, it was a workspace for academics, scientists and researchers. It was an environment to integrate people dealing with technologies and science.

But it evolved to become the first global, bottom-up built, democratic, multi-minorities organized entity that emulates the world providing a reliable environment.

Now the Internet has already become an emulation of the world. As such, it is integrated by multiple cultures, languages, ethnicities, religions and histories that are integrated by a common meta-language and are ruled by a universal “common law”.

This common law is evolving extremely fast in order to avoid chaos and establish the limits between the inlaws and the outlaws without inhibiting the power of the bottom-up democracy that underlies Internet.

The meta-language is a virtual communication language that allows integrating people, building social capital, providing a pastime space, allowing addictive behaviors, making business and integrating all the aspects of human behavior that can be managed in a virtual environment.

The drivers towards Internet as an emulation of the world are:

  1. The influence of the Internet generation
  2. The anthropocentricity of human behavior
  3. The globalization of the markets
  4. The business opportunities
  5. The democratization that is implicit in its bottom-up approach

The new technologies that make the emulation possible are:

  1. The Web 2.0 and Future Web 3.0 technologies
  2. The responsive technologies to adapt to multiple hardware
  3. The development of virtual, commercial and semantic objects
  4. The segmentation based on predictors that allow building commercial communities.

What will have happened during the next 10 years?

  1. Internet will have become a business catalyst for all the central B2B providers.
  2. It will be the main tool for virtual collaboration and virtual marketing.
  3. It will have empowered the transparency and reliability of central participants.
  4. The parallel internet world will have grown enormously and will have generated the need to control it.
  5. A “common law” system will have been established.
  6. People will have become multi-minorities organized based on their values and interests.
  7. Education will have evolved focused on learning using virtual tools, changing structurally the role of teaching.
  8. Social networks will have changed towards multi-segmented communities in order to become commercially feasible.
  9. Customer support, counseling and coaching will be centrally managed on the Internet.
  10. Object driven marketing will be the core of the business use of the Internet.
  11. Healthcare will be strongly sustained by virtual monitoring and servicing.

The Real World and the Parallel World on the Internet

Internet emulates the real world and as such it has differentiated positions for its participants, which define the power they have in the world.

The paradox is that, although Internet is democratic, which means that everyone can earn a place based on the value that they add, the differentiation between the participants is frequently extreme.

There are two worlds in this “artificial world” defined by the Internet:

  1. A real world for those who participate in an adapted way.
  2. A parallel world for those who participate in an over-adapted way.

1) The Real World of Internet

Four segments have been identified in the Real World:

In the next ten years, within the Real World Internet, four segments that incipiently exist will be clearly developed:

Real World of InternetThe First World: It is the segment of all the websites that open the possibilities of the users by providing them a vision of the world that expands their boundaries. It is extremely democratic and ethic driven. The success of those that are in this segment depends on the capacity to adapt to changes in the environment while introducing changes to the environment. Google is an example of this segment. This segment allows using the Internet as a gravitational object to influence the behavior of the environment and as a catalyst for social actions and businesses.

The Second World: it is the world of all the servicing websites that add value to their users. This second world is more segmented and is focused on the minority that is a user of their services. It might also be multi-segmented when their service deals with social or commercial distribution. eBay is an example of this world. E-banking is also an example of this segment. Their success depends on their capacity of interpreting the needs of the segments and providing first choice alternatives for their users. This world allows using Internet as a catalyst for social actions and businesses.

The Third World: This is the world of all those that provide a space for individual exposure to their users; their value is given by their capacity to be an adequate vehicle to satisfy the individual need of being recognized. The social networks are examples of this world. This segment is based on building apparent relationships, which provide apparent recognition to the members. Their success depends on their capacity to build a true community that provides added value and not only a hollow space for individual expressions. This world allows using Internet as a vehicle for social and commercial proposals to their members.

The Fourth World: It is the world of the websites that have been built to install an organization, individuals or ideas in the Internet This segment is composed by the hygienic websites that need to exist in order to present an individual, an institution or an idea on the Internet, but that have no added value in themselves. These websites are based on the presentation of facts, actions or ideas without presenting any value adding proposal but “selling” an idea to the market. This is the massive world of the Internet that generates no feeling of belonging on behalf of the users. This world allows using Internet as a vehicle for virtual brochures for the market.

2) The Parallel World of Internet

There is also a parallel world on the Internet that is integrated by websites that are part of a pastime activity for those who manage them.

Four segments have been identified in the Parallel World:

Parallel World of InternetConspirators: This segment is composed by those websites that follow conspiracy theories that always publish an alternative version of an event that is happening or happened in the past.

Self-fulfilling: these are the websites of those individuals who consider that their opinion is important in the world and publish it without considering the actual added value of what they are publishing.

Terrorists: these are the websites that exert the power of destruction, including the self-destruction of what is part of an institutional structure.

Hackers: these are the websites that invade others in order to demonstrate their intellectual power and the weakness of others.

History of the Future – Internet Society

On October 24, 1995, the FNC unanimously passed a resolution defining the term Internet. This definition was developed in consultation with members of the internet and intellectual property rights communities. RESOLUTION: The Federal Networking Council (FNC) agrees that the following language reflects our definition of the term “Internet”. “Internet” refers to the global information system that — (i) is logically linked together by a globally unique address space based on the Internet Protocol (IP) or its subsequent extensions/follow-ons; (ii) is able to support communications using the Transmission Control Protocol/Internet Protocol (TCP/IP) suite or its subsequent extensions/follow-ons, and/or other IP-compatible protocols; and (iii) provides, uses or makes accessible, either publicly or privately, high level services layered on the communications and related infrastructure described herein.

The Internet has changed much in the two decades since it came into existence. It was conceived in the era of time-sharing, but has survived into the era of personal computers, client-server and peer-to-peer computing, and the network computer. It was designed before LANs existed, but has accommodated that new network technology, as well as the more recent ATM and frame switched services. It was envisioned as supporting a range of functions from file sharing and remote login to resource sharing and collaboration, and has spawned electronic mail and more recently the World Wide Web. But most important, it started as the creation of a small band of dedicated researchers, and has grown to be a commercial success with billions of dollars of annual investment.

One should not conclude that the Internet has now finished changing. The Internet, although a network in name and geography, is a creature of the computer, not the traditional network of the telephone or television industry. It will, indeed it must, continue to change and evolve at the speed of the computer industry if it is to remain relevant. It is now changing to provide new services such as real time transport, in order to support, for example, audio and video streams.

The availability of pervasive networking (i.e., the Internet) along with powerful affordable computing and communications in portable form (i.e., laptop computers, two-way pagers, PDAs, cellular phones), is making possible a new paradigm of nomadic computing and communications. This evolution will bring us new applications – Internet telephone and, slightly further out, Internet television. It is evolving to permit more sophisticated forms of pricing and cost recovery, a perhaps painful requirement in this commercial world. It is changing to accommodate yet another generation of underlying network technologies with different characteristics and requirements, e.g. broadband residential access and satellites.

New modes of access and new forms of service will spawn new applications, which in turn will drive further evolution of the net itself.
The most pressing question for the future of the Internet is not how the technology will change, but how the process of change and evolution itself will be managed. As this paper describes, the architecture of the Internet has always been driven by a core group of designers, but the form of that group has changed as the number of interested parties has grown. With the success of the Internet has come a proliferation of stakeholders – stakeholders now with an economic as well as an intellectual investment in the network.

We now see, in the debates over control of the domain name space and the form of the next generation IP addresses, a struggle to find the next social structure that will guide the Internet in the future. The form of that structure will be harder to find, given the large number of concerned stakeholders. At the same time, the industry struggles to find the economic rationale for the large investment needed for the future growth, for example to upgrade residential access to a more suitable technology. If the Internet stumbles, it will not be because we lack for technology, vision, or motivation. It will be because we cannot set a direction and march collectively into the future.

http://www.internetsociety.org

Synthetic Information of the Concepts included in this Future Research

The Concept of Internet

Functionally, Internet can be defined as an access to an “emulation to the world” and to a “parallel world”. Internet mutated since its creation. It began as a tool and is being transformed into an emulation of the world.

Unicist Ontogenetic Map of InternetThe emulation of the world implies that the Internet builds a homologous reality that allows people to adapt to the world, provides a vision of reality and a virtual way to experience it.

The emulation of the world is the core of what was introduced by the Internet providing an environment that allows people to have a virtual contact to the world.

Internet gives access to the wide context of the world limited by the use of languages and the multi-segmented content. Internet is a bottom-up building of the world which naturally includes the strengths and weaknesses of human beings.

It increases the level of transparency of human actions although, at a first sight, it is very difficult to perceive the truth and falsity of the information. As an emulation of the real world, Internet has all its characteristics in terms of credibility, reliability and predictability.

The Concept of Internet as an Emulator of the World

The emulation of the real world is what has made and makes Internet a powerful environment to influence people. The emulation of the world does not happen in the WWW, it happens in the mind of the people who use the Internet.

Internet as an Emulation of the WorldAs any emulation in mind, Internet provides the stimuli that allow individuals to envision the real world and have a virtual experience within it.

The purpose of these stimuli is to build and sustain the building of a homologous reality that allows making decisions and developing actions to transform such virtual stimuli into actions in the real world.

The original purpose of the WWW was to provide a tool to develop work. The mutation of the system integrated a pastime space and an addiction space in this virtual reality.

The WWW is addictive for all those who are trapped in an environment of uncertainty, hopelessness, impotence or absence of a role. Internet allows them to avoid the responsibility for solving their problems.

The use of Internet provides these individuals with places where they assume the role of “virtual fundamentalists” which makes them feel as part of a community. Basically, they access pleasure addictions and spiritual/rational addictions in order to have their role in the world.

The pastime space included in the internet provides the possibility of developing actions that bring subjective fulfillment to those who participate in them. Pastime activities always include the integration of pleasure and dominance that allow participants to increase their feeling of self-esteem.

The integration of a space for addictions, for pastime is only meaningful if there is a work space that justifies the use of internet. The integration of these spaces emulates reality creating a place where people consider that they can transfer these experiences to the real world.

The Concept of Pastime Activities

A paradigmatic example of pastime activities is the concept of social networks that integrates all the segments of pastime activities. To understand this phenomenon it is necessary to manage the concept of pastime activities.

Pastime ActivitiesPastime activities are time consuming actions that have no value adding purpose but the achievement of pleasure in an environment of dominance. This means that they are empty activities with no specific goals which allow avoiding responsibilities.

Pleasure is the consequence of the satisfaction of a need; therefore it has to be considered that the instant of pleasure is followed by the feeling of needing to satisfy another need that arouse from the first action.

This can only happen if an individual is in control of the situation or, at least, in control of the consequences of the actions that are happening. This drives pastime activities to work under the “dictatorship” of emotions in order to achieve the goal of entertaining individuals.

The paradox is that at the end of a pastime activity most of the people feel empty, just recalling in a rational way the experience they had.

The Concept of Internet as a Business Catalyst

One of the roles of Internet is to work as a business catalyst for the real world. It is a marketplace in itself, which works as a catalyst for the real world marketplace if certain conditions are given.

The purpose of internet as a catalyst is to build a link between sellers and buyers. To achieve this goal it is necessary that the websites had demonstrated to have a gravitational influence on the market that is being influenced and the necessary critical mass to build a true complementation with the market.

Internet as a Business CatalystThis implies having a strong competitive capacity within the limits of a cooperative attitude with the potential customers.

Complementation building requires developing a functional link that is fully dependent on the value proposition that is made. But at the same time it implies being able to build a personal link that deals with the personal benefits for the customers to achieve a true complementation, which requires that both the value proposition and the seller’s organization have been “bought”.

Conclusions

The Internet became an extreme exponent of democratic development with its strengths and weaknesses. This implies that has become an emulation of the world providing equal opportunities for all the participants.

The paradox is that these equal opportunities can only be taken by those who are able to deal with the three basic conditions that are implicit in a democracy:

  1. Transparency
  2. Ethics
  3. Reliability

It is expected in the next ten years, within the trend of emulation, that the Internet will have developed the necessary common law that rules the non-institutionalized organizations, to sustain the rights of the owners of intellectual property of the contents that are used and to avoid the destruction or downgrading of the Internet by those that are threatened by its power (as a technological tool, as a service provider, as a marketplace and/or as a commercial catalyst).

The core of this new stage is to be able to build segmented objects that allow focusing on the micro-minorities that participate in this “artificial world”.

If you want to access more information about this study please contact n.i.brown@unicist.org

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NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
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The 10-Year Future Scenario of Object Driven Marketing

The future scenario for Object Driven Marketing was developed by the Future Research Lab of The Unicist Research Institute, led by Peter Belohlavek, to provide information on the next step in marketing in the XXI Century. The following synthesis of the results of the research shows what is already happening in the market and how these actions will evolve due to the use of the technologies that are now available. Object Driven Marketing implies transforming the activity of marketing managers from a technical analytical role to an architectural role.

To access the basics on Unicist Future Research please enter:
www.unicist.org/sdp.shtml

Adaptive Architecture of Marketing

The reach of one’s globalization is defined
by the limit of the pronoun “WE”…

Introduction

Commercial objects are homologous to the autopilot of an airplane. They are automated adaptive units to influence the marketing having a scope within which they are functional. When the scope is exceeded it is necessary that the managers assume the responsibility to influence the market with other means.

Merchandising, packaging and promotion can be considered as some of the predecessors of commercial objects. Object driven marketing is just the materialization of traditional marketing mix in a structured adaptive commercial process.

But this process requires being able to emulate in mind the structure of the different segments that are addressed in a commercial process. This requires the use of models that make this possible in a reasonable, understandable and provable way.

Unfortunately, the proof can only be confirmed when the market has been approached. That is why object driven marketing requires a full credibility in what is being done.

Object driven marketing integrates commercial driving objects to influence buying decisions, entropy inhibitors to avoid losing clients, catalysts to influence the commercial process and gravitational object to sustain the value propositions. Inhibiting objects are used to avoid dysfunctional commercial activities.

The drivers towards object driven marketing are:

  1. The customer relationship management systems
  2. Supply driven or highly competitive markets
  3. Global marketing
  4. The market orientation of companies

The new technologies that make object driven marketing possible are:

  1. Adaptive IT solutions
  2. Internet
  3. Consumer behavior segmentation
  4. Corporate behavior segmentation
  5. Commercial Objects
  6. Semantic and Semiotic objects
  7. Unicist Ontology of Ambiguous Language
  8. Adaptive automation

What will have happened during the next 10 years?

  1. The effectiveness of marketing campaigns will have been notoriously increased
  2. Global marketing will have become fully objects driven
  3. CRM will have become adaptive
  4. Diving objects will be regularly used
  5. Catalysts will be used by the market segments leaders
  6. The relative commercial cost will have been significantly reduced
  7. The role of marketing managers will be focused on marketing architecture
  8. The expansion of markets beyond the boundaries of an existing business will have been simplified.

“Adaptiveness is the name of the new Era”

 

The Role of the Architect

Architects can only design and monitor the construction of something that is being built if they have the functional model in their minds. Architecture begins being a mind model and ends integrated in a deed.

The role of the architect includes necessarily the integration of both the science and the technology that architects need to manage.

Art is what makes the integration of science and technology possible. In this sense, architects need to integrate both science and technology considering that the scientific knowledge they manage is essentially objective and the technologies are driven by the values of those who developed them.

Architecture requires a high level of knowledge in order to integrate the objective value, the subjective value and the environment in a unified field. It has to be considered that the etymology of architects implies “director of works”.

Architects need to build a functional model that represents the object that will be constructed.

This functional model requires having apprehended the ontological functionality of reality, having developed a strategy that includes both maximal strategies, to expand the functionality of the object that has been built based on the knowledge of its unified field, and minimum strategies, to ensure the functionality of the model.

Access the complete synthesis at:
http://unicist.net/marketing/the-10-year-future-scenario-of-object-driven-marketing

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems.
http://www.unicist.org

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