Future Research Lab

MDD Project – Country Brand

 in Future Research Lab  tagged Country Archetypes / Country Brand Attributes / Country Future Research / Microeconomics driven Development by

The empowerment of the value of country brands is basic to manage sustainable globalization and exerting diplomatic power. When we talk about country brand we mean the value behind a single phrase or word: “made in Germany, USA, Taiwan, China, Japan, etc.” or the name of the country as a representation of its values.

Microeconomics driven development requires the empowerment of the brand of the country that decides to expand, which implies a definition where the country will be competing and how.

Brands are defined by the expectation of added value they generate, the uniqueness of their attributes and the consistency of their actions. The empowerment of country brands requires managing the concept, and of the under-promising and overdelivering attitude to install a consistent brand.

It requires several decades of significant investment in communication to empower a country brand which needs to be believed the members of the community in order to be consistent.

To be consistent, it is necessary that those aspects of the society that are chosen as representative of a countries positioning assume a world class positioning. The amplitude of the meaning of “world” defines the functionality of the brand.

Future Research Lab

NOTE: The Unicist Research Institute (TURI) is a world leader in its segment. Since 1976, it has been specialized in complexity sciences applied to the research on the roots of evolution and its application to social, institutional, business and individual evolution.

Facileness, the Driver of Involution

 in Future Research Lab  tagged Facileness / Social Evolution / Social Scenario by

Facileness is an addiction that is installed in over-adaptive environments, which drives their stagnation and/or involution. This behavior is driven by the submission to the fallacious myths of a society, is acted out by the actions of transferring risks and costs to others and is sustained by the avoidance of conflicts.

Facileness

Facileness is necessarily short-term oriented and cannot deal with structural approaches, institutionalization, the root causes of problems or strategic approaches to reality.

Proposing utopias, making shortcuts, subjectifying, “buying time”, lying and denying facts are typical actions in facileness driven environments.

Facileness, as an addiction, is fully unconscious and develops the necessary defenses to maintain the status quo while following the fallacious myths of the environment.

As an addiction, it creates a parallel reality in the world where only those who share this addiction can participate as leaders.

The submission to the fallacious myths proposes behaviors that avoid facing the weaknesses that cannot be accepted by the environment.

Social Facileness

This social behavior is installed as an addiction in environments that are natural resources dependent without assuming an active role to increase the value of the resources.

It is also installed in extremely poor over-adaptive environments.

Facileness profits by transferring risks and cost to others, which installs distrust in the environment and reinforces an extremely individualistic behavior.

As conflicts are drivers of changes, this addiction requires avoiding conflicts to ensure that the parallel reality is not endangered.

The “Peers in the World” Program to minimize Facileness

Minimizing facileness is a basic condition for social development and requires that the leaders of the environment feel that they are “Peers in the World”, which do not need to be submissive or oppositional to evolve.

This requires that they have an adaptive attitude, which means that they feel they can influence the environment while they are influenced by it.

The development of a “Peers in the World” attitude requires promoting a strategic approach to reality among young leaders of the environment in a way that they can perceive short-term results while a long-term approach is introduced.

You can access the Transgenerational 50-year Project at:
https://www.unicist.net/economics/participate

Future Research Lab

NOTE: The Unicist Research Institute has been, since 1976, the pioneer in complexity science research where the Unicist Evolutionary Approach was developed. It was one of the precursors of the Industry 4.0 concept.

The Unicist Logic is an emulation of the ontogenetic intelligence of nature

 in Future Research Lab  tagged Adaptive Systems / Peter Belohlavek / Unicist Logic / Unicist Ontogenetic Intelligence of Nature by

The Unicist Logic is a synthetic logic that emulates the ontogenetic intelligence of nature and its maximal strategies to grow and minimum strategies to survive.

It was developed to validate the triadic functionality of natural and artificial complex adaptive systems and to design and build binary actions to manage them. 

The unicist logic was developed to manage consciously the unified field of complex adaptive systems. Conscious reasoning allows developing fallacy-free decisions and actions to ensure the results of what intends to be achieved.

This logic, which is based on human ontointelligence, allows dealing with the dynamics, evolution and nature of adaptive environments and provided the structure to build the unicist artificial intelligence. Non-adaptive environments are considered a “particular case” of adaptive systems.

The unicist logic allows understanding the functionality, dynamics and evolution of adaptive systems and environments. It is the basic knowledge needed to develop strategies in these environments. It applies to any kind of strategies.

Future Research Lab

NOTE: The Unicist Research Institute (TURI) is a world leader in its segment. Since 1976, it has been specialized in complexity sciences applied to the research on the roots of evolution and its application to social, institutional, business and individual evolution.