The Unicist Approach to Future Research is used for the building of future scenarios of countries and markets. It is based on the unicist ontological structure of the particular reality that is found in the past, the use of the data of the present and an inference of the future based on the use of a double dialectical logic. It has to be considered that the evolution of technologies is the operational driver of ideologies, ethics and social evolution, which implies that the technological trends define alternative future scenarios. The unicist approach to future research is based on inferring the future based on the laws of evolution established by the ontogenetic intelligence of nature, which allowed developing the unicist ontology of evolution.
Growth Crisis 2008-2010
The financial crisis broke the integration of the system between the market and the companies and between the companies and their shareholders.
Consumerism was used by the developed cultures to sustain growth but it generated a dysfunctional market behavior. Consumerism developed into a speculative behavior that provoked an artificial increase of the prices of all the goods that can be owned.
The capitalist system is not only based on private property, it is based on trust and credibility and the integration of the population in the property of the economic institutions. This is what has been named neo-capitalism.
2017 – The Era of Conceptualization is Here
The Era of Conceptualization began when individuals were able to manage the root-causes of things in order to develop structural solutions.
The Era of Conceptualization sustains participation, making it functional by recovering those aspects of the Era of Knowledge, that allow people to assume an adaptive role in the environment.
This Era expands the gap between adaptive and over-adaptive cultures, increasing the violence of the clash that occurs between them. It also separates the roles in micro-cultures and institutions.
Sustainable Globalization Building
The building of sustainable globalization requires the existence of a context that defines the possibilities of this process. If the context is not given, it is only possible to develop globalizing actions that have no sustainability.
The purpose of the context is the building of true synergy in the globalization process among the members. This implies that the interests of the members are not only considered but also energized through this process.
Neo-Capitalism: The Future of Capitalism
This work deals with the conceptual structure of capitalism and its integration with economic democracy. It includes no ideological considerations or influence. It is based on the unicist approach to complexity science, which uses a pragmatic, structural and functionalist framework.
There are prejudices and fallacious myths installed in the world dealing with the concept of capitalism. Unfortunately, no literature could be found that approached capitalism based on its concept to define its nature (the “stem cell” of capitalism).
The 10-year Trend for Healthcare Organizations in the United States
This is a synthesis of the trends developed at the Future Research Lab on the “Evolution of Healthcare in the US”. They are based on the global healthcare trends in developed countries that have been developed.
The objective of this research was to find the trends that underlie the healthcare business in the US and to develop the future scenario that arose based on the changes introduced in medical regulations and on the possibilities opened by the use of new technologies.
The 10-year Future Scenario of Global Consumer Markets
This is a synthesis of the future scenario development, that was triggered by the research on global behaviors www.unicist.org/research_project3_en.pdf and was upgraded due to the stagnation of the growth of countries in the EU since 2008. It included the following countries: Argentina, Australia, Brazil, Canada, Chile, China, England, France, Germany, India, Japan, Mexico, Spain, Sweden, USA and Venezuela.
The 10-year Future Scenario of Adaptive Marketing
This Marketing should be adaptive by definition, but this is not always the case. The changes in communications, the era of participation, Internet and the IT technologies are driving marketing towards the next step, which is in fact a back to basics: Adaptive Marketing.
The following synthesis of the results of the research shows what is already happening in the market and how these actions will evolve due to the use of the technologies that are now available.
The 10-year Future Scenario of the Internet (www)
Internet is becoming a “Virtual Emulation of the Real World” which drives to major changes in its development and use. This is a 10-year future scenario developed using unicist double dialectical logical inferences based on the actual conceptual functionality of Internet, the available technologies and those that are being introduced.
The name Internet or www is already an anachronism because it describes an entity that seems to provide a network between the participants, but in fact evolved towards being an entity that has its own “artificial life”.
The communication and IT technologies allowed making the next step in organizational design, integrating personal and virtual collaboration, organizing roles and using business objects, to maximize results and minimize costs.
Virtual collaboration is the natural way to organize when there is a need of expert knowledge. Nowadays expert knowledge can be integrated in most of the cases by using the IT technologies that allow sharing data and images.
The 20-year Future Scenario of Adaptive Leadership
In April 2011 the Unicist Future Research Lab began a process to define which will be the possible evolution of the types of leadership in the world. The objective of the research was to find the trends in leadership that are driven by the upgrade of technologies.
The unicist approach to future research applied to leadership is based on an inference based methodology to describe possible scenarios based on the knowledge of the concept of leadership and the laws of social evolution considering the evolution of the technologies and their consequences.
Globalization: The Era of Participation
The objective of people in the Era of Participation is to find a better place in the world, conserve it, expand it and avoid losing it. This era changes the way people deal with others. It generated a major change of habits that gives access to influential roles to all those who feel that they have something to say and drives towards an increasing transparency of public and private actions.
The notorious change in communication technologies, that gave most of the hidden villages in peripheral countries an access to the world, made evident that a new ideology was being introduced.
Cultural Confrontation Scenario: the Clash between Adaptive and Over-adaptive Cultures
The root cause of the clash between cultures is in fact the confrontation between over-adaptive and adaptive cultures. Over-adaptive cultures are naturally driven by a dualistic approach which drives them to consider enemies all those that are different or have a superior level of adaptiveness.
On the other hand, adaptive cultures are driven by integrative approaches that allow them influencing the environment while being influenced by it.
The 10-year Future Scenario for Superior Education in Business
This future research process was developed as a consequence of the economic crisis that was triggered in 2008. The purpose of the research, was to find the human aspects that participated in the crisis and how education could have helped to anticipate it and/or accelerate the recovery.
Educational models respond naturally to the needs, archetypes and lifestyles of cultures and their development. The changes in superior education should be guiding the changes of cultures but, unfortunately, mostly they are a consequence of the changes of cultures.