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Globalization and social capital in diplomacy and business

The social capital of a culture is based on its integration capacity, its competitive attitude and its cooperative willingness.

It can be defined by the strengths of the bonds between the members of the community.

It is necessary to understand the attitude of a culture when dealing with globalization.

Different cultures have different ways to evolve, based on their archetypes and materialized by their social capital.

It can be said that the Central European countries have a cooperative bias while the USA has a competitive bias and Japan an integrative one.

The attitude of a culture is driven by its elite and followed by the mass. Extremely individualistic elites, typical in non-consolidated countries, generate a lack of social capital making their structure unstable.

Diplomacy needs to adapt to the characteristics of cultures to achieve results. Multinational companies need to avoid projecting the values of their headquarters to foreign markets in order to expand.

Knowing the archetypes of countries is useful to adapt to each culture without losing the objectives to be achieved.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.