Globalization building implies expanding the boundaries of the activities of a country or an institution of a country to go beyond the local limits of its origin. Expanding limits implies necessarily an active competition to be able to influence the environment. It requires generating the necessary added value to influence the environment to be accepted.

Sustainable globalization is a structured globalization that establishes a common space where this competition is equilibrated with active cooperation. This cooperation allows fostering the possibilities of empowering the role of participants in the world.

Sustainable globalization is a universal concept that applies to the globalization of countries and to the globalization of any public or private institution, like Greenpeace, the World Bank, etc., or any business organization.

Therefore, the ontogenetic map of sustainable globalization can even be used by an individual who needs to have this concept to go beyond the borders of a local activity. Globalization does not necessarily imply going beyond geographical or political borders; it implies going beyond the borders established by one’s habits.

It has to be considered that diplomacy is the core tool to build sustainable globalization. This makes the great difference between globalization and sustainable globalization. Diplomacy is necessary when a common space needs to be built. Globalization just requires an active influential action ensuring the success of the endeavor.

It also has to be considered that sustainable globalization implies that the one who pretends to lead needs to have a critical mass, which implies being influential, credible, and having the capacity to complement or supplement the needs of the environment.

Corruption is the killer of sustainable globalization because it destroys the credibility of those who participate actively or passively.

The Ontogenetic Map of Sustainable Globalization

The triadic essential concept of sustainable globalization is defined by its purpose, which is the building of participation, by its active function, defined by competitiveness building, and by its energy conservation function which is defined by the building of the necessary cooperation space that allows managing the unified field.

The driver of sustainable globalization is consolidating an institutional role within the environment that has been chosen. This role defines the place an institution occupies in the world.

The institutional role requires being accepted by the reference group that leads the environment and by the belonging group of the members.

Countries or institutions that have a low level of institutional maturity can only globalize their activities through active influential short-term actions that might or not be successful. They cannot be part of a sustainable globalization process.

The first step to be fulfilled is to achieve the acceptance of the reference group which implies that the added value the influence and the credibility have to be evident and acceptable. This requires that the one who is globalizing needs to be based on institutionalized processes.

Sustainable globalization is an institutionalized way to globalize which only becomes possible if the participants have common interests and values integrated into an institutionalized process. The lack of institutionalization makes sustainable globalization meaningless.

Participation Building

This institutionalization needs to have a democratic structure to become acceptable. Autocratic or anarchic structures do not have the adaptive capacity to participate in sustainable globalization, which, by definition, is dynamic.

Globalization implies that there exists a belonging group of those who are “equals” and a reference group that has an authoritative role in the environment. As it is a participative activity, the roles need to be institutionalized to be acceptable to the group.

The final goal of sustainable globalization is to provide a place in the world for the participants. This place in the world needs to be structured to allow its evolution based on the evolution of participation.

This participation is integrated by two different types of relationships:

• On the one hand, there are influential actions that need to be developed to expand. These adaptive actions identify a country or institution. Based on the actions and the format of these actions, countries are identified and attributes are deposited on them defining what can be expected from them.
  
  
• On the other hand, a country or institution needs to be able to deal with the influence exerted by the belonging group and the reference group of the environment, which implies that it submits to the greater good of the group. To do so, it is necessary that countries/institutions can negotiate those aspects that are dysfunctional and establish their own rules in the field in which they do not collide with the environment.