Social Influence: The Discovery of the Social Critical Mass

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Social critical mass is defined as the minimal amount of focused energy necessary to trigger a planned social phenomenon. Objects need to have the necessary critical mass to produce the value added to the process they participate in.

Its ontogenetic map is defined by extreme aesthetics, extreme influence and extreme credibility to provide the energy to produce results. Any social action requires having the necessary critical mass to produce the predefined results. Action without results is just unnecessary movement.

Critical mass is a basic condition for any social object, including the business objects. The final driver of SCM is the generation of an expansion process. It implies having an extreme aesthetics which is defined by the need to complete the essential needs of the participants of a social phenomenon.

This requires having the knowledge of the ontogenetic map of the phenomenon in order to be able to define the desirable aspects that need to be completed and the harmony that needs to be designed in order to generate an extremely aesthetic value.

Completing implies covering an explicit need. That is why completing requires having an extreme influence in order to be accepted.

Extreme influence implies having a complementation driven influence which integrates both cooperation and competition. Extreme influence requires establishing a complementation driven bond which includes both functional and personal aspects.

Extreme aesthetics can only be accepted with an environment of extreme credibility. That is why the credibility is the complement of aesthetics. Extreme credibility is an optimism based relationship.

Optimism makes people believe that what is possible will occur and that the validity of the process has been proven. Without optimism there can exist no social critical mass. Optimism is extremely far away from mania.

Social Critical Mass can be achieved when there is the necessary conceptual aesthetic, the complementation driven influence and the necessary social optimism.

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Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using a logical approach to deal with evolution and became a private global decentralized world-class research organization in the field of human adaptive systems.