Unicist Corporate University

Cultural confrontation: the clash between adaptive and over-adaptive cultures

 in E) Structural Conflicts / The Unicist Research Institute / Unicist Cobots  tagged Adaptive cultures / Countries evolution / Country Archetypes / Cultural confrontation / Economic growth / Future Research / Intelligent Systems / Over-adaptive cultures / Social Evolution / Social Scenario / The Unicist Research Institute / Unicist Confederation / Unicist Corporate University / Unicist Evolutionary Approach / Unicist Future Research Lab / Unicist Theory of Evolution by

The root cause of the clash between cultures is in fact the confrontation between over-adaptive and adaptive cultures. Over-adaptive cultures are naturally driven by a dualistic approach which drives them to consider enemies all those that are different or have a superior level of adaptiveness.

Cultural Confrontation

The reach of one’s globalization is defined
by the limit of the pronoun “WE”…

On the other hand, adaptive cultures are driven by integrative approaches that allow them influencing the environment while being influenced by it.

The apparent paradox is that while adaptive cultures include over-adaptive behaviors in order to accept the influence of the environment, over-adaptive cultures are dualistic and cannot accept adaptive behaviors within their boundaries.

That is why adaptive cultures are able to generate added value while over-adaptive cultures need to survive based on the appropriation of value.

Obviously, the confrontation is generated by the over-adapted cultures that need to transform the adapted ones into enemies in order to justify their attitude towards the appropriation of value.

This confrontation is in fact the battle between evolution and involution, which generates opposite and incompatible positions that can only be overcome by the acceptance that adaptiveness is a goal to be achieved.

Adaptiveness requires necessarily a double dialectical equilibrium that fosters change on the one hand while it provides an energy conservation function to establish a stable equilibrium.

Evolution – About adapted cultures

Cultural adaptiveness is the central gravitational force that fosters expansion. It is homologous to institutional expansion processes. The core of the adaptive behavior is to make growth in an environment possible.

Cultural AdaptivenessThe unicist ontological structure of adaptiveness includes counterintuitive elements that make it difficult to apprehend because of the pre-concepts people have. The final purpose of cultural adaptiveness is to achieve growth using influence on the environment to produce it.

Over-adaptation works as a driver for cultural degradation but also as an energy conservation function in adaptive environments, a fact that can be considered counterintuitive. That is why over-adaptation can only be apprehended if it is experienced.

The final objective of adaptive behavior is to grow. It is self-evident that if a system grows it is because it appropriates more energy than the energy the system consumes.

This concept of growth needs to be understood in order to be able to differentiate the cost of things from their value. Value judgments need to be left aside in order to apprehend the concept of growth.

It is necessary to be adapted to an environment in order to manage the growth equation in an equilibrated way making an institution grow based on the added value and not only on the appropriated value.

Value adding differentiation requires the use of technology and innovation. That is why cultural adaptiveness drives naturally towards the development of technologies and the fostering of innovations.

It implies necessarily going beyond existing boundaries which is a basic characteristic of the actions that drive towards growth.

This requires necessarily knowing the scenario where the expansion is taking place, the possibilities the environment offers and their evolution. Adaptive growth requires having a future scenario of the context and not only being driven by reactive actions.

The educational system of a culture defines if the future generations are being prepared to adapt to the environment.

Dynamic Equilibrium: Learning to adapt

Dynamic equilibrium implies adapting to reality which implies a permanent accommodation process in order to generate the necessary complementation or supplementation with the environment.

Dinamic Learning ObjectsDynamic equilibrium requires using the double dialectical logic to approach reality which is based on the conjunction “and” without the existence of disjunctions. This allows individuals to influence the environment while they are being influenced by it.

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It requires having a structural approach in order to be able to apprehend the fundamentals of reality and a functional approach in order to measure them in terms of results. In a dynamic equilibrium environment things are not true or false, but functional or dysfunctional.

Dynamic equilibrium requires dealing with reality as a complex adaptive system. This implies that the structure of the complex adaptive system, defined by a purpose, an active function and an energy conservation function, needs to be apprehended.

This apprehension requires the use of the double dialectical logic which demands using the unicist double dialectical thinking. This approach allows apprehending complex adaptive systems in their nature and transforming them into systemic systems making the necessary compromises without leaving aside their essential structure while measuring the results that are being achieved.

Adaptiveness has naturally a high level of entropy. The level of entropy is high because it needs to work within a complex adaptive system where the needs of the institution or culture and its environment need to be integrated.

Institutions and cultures need to establish the system that defines their structure. It can be said that the basics of countries considered as adaptive systems are given by their constitutions and the basics of institutions are given by their visions.

Constitutions and visions are functional when they are consistent with their real archetypes. They produce the conditions for a structural over-adaptation when they are not consistent.

 

Involution avoidance – About over-adapted cultures

Involution is driven by the over-adaptation of a culture. Over-adaptive behavior hinders the possibility of the members of influencing an environment in an adaptive way.

Cultural AdaptivenessInvolutionary cultures are put into action by a survivors’ ethics that allows its members to survive within an environment they consider hostile. Over-adaptation is, by definition, a conflictive approach with the environment.

The cultures that are in an involution process need to deny it and transform the context into an enemy in order to be able to profit from the environment without needing to influence it by adding value.

The driver of over-adaptiveness is the submission to the myths and fallacious myths of a culture. While myths establish non-conscious rules for human behavior, fallacious myths are fallacies and utopias that are built to cover the weaknesses of a group or culture.

A culture becomes stagnated when it behaves in a fully submissive way. Involution is generated because the context evolves and the society stands still.

Dominating in order to profit from the environment is a natural behavior in stagnated cultures. Over-adaptation also requires eliminating all those who are different because they make the involution evident.

Conjunctural domination makes the societies feel that they are evolving. Domination is an attitude that is praised in these cultures.

The maximal strategy in involutionary cultures is to survive. Surviving is an extreme effort when a culture involves. That is why involution generates survivors. The paradox is that survivors cannot influence the environment to change the trend towards evolution.

The catalyst for cultural involving processes is given by the capacity of survivors to accumulate wealth and hold it.

That is why wealth in involving cultures needs to be tangible and controllable. Involving cultures do not believe in science and technology because they are abstract and cannot be held. Intellectual property is disregarded.

The educational system of a culture defines if the next generations are being limited in their adaptiveness or not.

Static Equilibrium: Teaching to over-adapt

The use of dualistic logic, based on the confrontation of positions, using the disjunction “or” to deal with reality, drives individuals to a static equilibrium where their opinions prevail.

Dualistic thinking, following the natural behavior of neurons, is the less energy consuming thinking process. This drives naturally towards an over-adaptive behavior which implies submitting, dominating or opposing to the environment.

Static Learning ProcessDualistic logic generates naturally aprioristic fallacies to deal with the environment which allows individuals to build a parallel reality that works as a comfort zone where they have no need of adapting. Domination, submission and oppositions are the alternatives they manage to feel safe.

Dualistic dialectics is the justification of the actions of individuals when they need to remain in a static equilibrium.

The positive aspect is that static equilibrium allows managing reality as a systemic model based on cause-effect relationships although complexity cannot be apprehended.

Static equilibrium is necessary to deal with methods and supernatural and religious thinking. That is why the basic educational system is based on teaching static processes in order to allow people to access the world of work.

Growing from Over-adaptiveness to Adaptiveness

The change of a culture from an involutionary trend towards an evolutionary trend is generated by the upgrade of the level of ethics in a culture.

This requires the installation of a heroic leader in the society. This heroic leader is a sort of messiah and that is why involving cultures are always seeking for a messiah.

Because of their need to change the trend, the members of these societies buy from psychopathic leaders the promise that they will introduce the change. The result is the next degradation.

If a hero appears and makes the turnaround of an involution trend, s/he has to “disappear” after his/her work is finished in order to make the stabilization of the trend possible.

Involution is maintained when heroes remain in power and are only “the other side of the coin”.

The confrontation with adaptive cultures is the natural alternative when the way to expand towards an adaptive behavior is perceived as impossible.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. http://www.unicist.org

The 10-Year Future Scenario of Object Driven Marketing

 in The Unicist Research Institute / Unicist Cobots / Unicist Functional Design  tagged 10-Year Scenario of Object Driven Marketing / Future Scenario of Object Driven Marketing / Intelligent Systems / Marketing Future Scenario / Marketing Trends / Object Driven Marketing Trends / Peter Belohlavek / The Unicist Research Institute / Unicist Business Architecture / Unicist Corporate University / Unicist Evolutionary Approach / Unicist Future Research Lab by

The future scenario for Object Driven Marketing was developed by the Future Research Lab of The Unicist Research Institute, led by Peter Belohlavek, to provide information on the next step in marketing in the XXI Century. The following synthesis of the results of the research shows what is already happening in the market and how these actions will evolve due to the use of the technologies that are now available. Object Driven Marketing implies transforming the activity of marketing managers from a technical analytical role to an architectural role.

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Adaptive Architecture of Marketing

The reach of one’s globalization is defined
by the limit of the pronoun “WE”…

Introduction

Commercial objects are homologous to the autopilot of an airplane. They are automated adaptive units to influence the marketing having a scope within which they are functional. When the scope is exceeded it is necessary that the managers assume the responsibility to influence the market with other means.

Merchandising, packaging and promotion can be considered as some of the predecessors of commercial objects. Object driven marketing is just the materialization of traditional marketing mix in a structured adaptive commercial process.

But this process requires being able to emulate in mind the structure of the different segments that are addressed in a commercial process. This requires the use of models that make this possible in a reasonable, understandable and provable way.

Unfortunately, the proof can only be confirmed when the market has been approached. That is why object driven marketing requires a full credibility in what is being done.

Object driven marketing integrates commercial driving objects to influence buying decisions, entropy inhibitors to avoid losing clients, catalysts to influence the commercial process and gravitational object to sustain the value propositions. Inhibiting objects are used to avoid dysfunctional commercial activities.

The drivers towards object driven marketing are:

  1. The customer relationship management systems
  2. Supply driven or highly competitive markets
  3. Global marketing
  4. The market orientation of companies

The new technologies that make object driven marketing possible are:

  1. Adaptive IT solutions
  2. Internet
  3. Consumer behavior segmentation
  4. Corporate behavior segmentation
  5. Commercial Objects
  6. Semantic and Semiotic objects
  7. Unicist Ontology of Ambiguous Language
  8. Adaptive automation

What will have happened during the next 10 years?

  1. The effectiveness of marketing campaigns will have been notoriously increased
  2. Global marketing will have become fully objects driven
  3. CRM will have become adaptive
  4. Diving objects will be regularly used
  5. Catalysts will be used by the market segments leaders
  6. The relative commercial cost will have been significantly reduced
  7. The role of marketing managers will be focused on marketing architecture
  8. The expansion of markets beyond the boundaries of an existing business will have been simplified.

“Adaptiveness is the name of the new Era”

 

The Role of the Architect

Architects can only design and monitor the construction of something that is being built if they have the functional model in their minds. Architecture begins being a mind model and ends integrated in a deed.

The role of the architect includes necessarily the integration of both the science and the technology that architects need to manage.

Art is what makes the integration of science and technology possible. In this sense, architects need to integrate both science and technology considering that the scientific knowledge they manage is essentially objective and the technologies are driven by the values of those who developed them.

Architecture requires a high level of knowledge in order to integrate the objective value, the subjective value and the environment in a unified field. It has to be considered that the etymology of architects implies “director of works”.

Architects need to build a functional model that represents the object that will be constructed.

This functional model requires having apprehended the ontological functionality of reality, having developed a strategy that includes both maximal strategies, to expand the functionality of the object that has been built based on the knowledge of its unified field, and minimum strategies, to ensure the functionality of the model.

Access the complete synthesis at:
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NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems.
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The 10-Year Future Scenario of Global Consumer Markets

 in The Unicist Research Institute / Unicist Cobots / Unicist Functional Design  tagged 10 year Future Scenario of Global Consumer Markets / Economic growth / Future Research / Global Consumer Markets Trends / Intelligent Systems / Peter Belohlavek / Social Scenario / The Era of Empathic Adaptiveness / The Unicist Research Institute / unicist anthropology / Unicist Confederation / Unicist Corporate University / Unicist Evolutionary Approach / Unicist Future Research Lab / Unicist Logical Approach by

This is a synthesis of the future scenario development, led by Peter Belohlavek, that was triggered by the research on global behaviors www.unicist.org/research_project3_en.pdf and was upgraded due to the stagnation of the growth of countries in the EU since 2008. It included the following countries:  Argentina, Australia, Brazil, Canada, Chile, China, England, France, Germany, India, Japan, Mexico, Spain, Sweden, USA and Venezuela.
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Consumers and clients were the victims of the XXth century

Dominant Economic Drivers

The reach of one’s globalization is defined
by the limit of the pronoun “WE”…

The XXth century was strongly influenced by the battle between capitalist consumerism and communist anti-consumerism. Paradoxically, both positions are the two faces of the same coin: the transformation of consumers into survivors which drove them towards over-adaptive behaviors and addictions.

Ideologies prevailed over functional behaviors. Capitalism used the myth of “design globally, operate locally” to justify their actions on markets while Communism brought about the theory of the “Superior Human Being” in order to justify their lack of productivity.

Consumers paid the bills which drove to side effects that were extremely functional for this period while the understanding of the functional needs of consumers was left aside and money driven or ideology driven manipulation prevailed.

The lack of knowledge to develop an empathic relationship with consumers inevitably made materialistic or ideological justifications prevail in decision making. The less an individual knows about the true drivers of consumers’ behavior the more he needs to use manipulation to influence.

The knowledge of the drivers of buying decisions and the possibility to develop predictive interfaces to build adaptive automation allowed leaving behind behaviorism that worked as a palliative for almost 100 years.

A turning point

This future scenario implies a turning point. It is a turning point to increase the level of empathic influence on the markets in order to increase the adaptiveness of commercial processes.

Paradoxically, this turning point is a consequence of the same drivers that led to the stagnation which now triggers the next step. This next step appears in a context of new technologies that allowed the development of automated adaptive solutions to build empathic approaches with consumers.

The drivers to the turning point were:

1)      Growth stagnation

2)      Unemployment

3)      Financial crises and the change of the role of banks as monetary circulation administrators

4)      The massification of social virtual networks

5)      The massification of personal communication

6)      The increase of individualism

The new technologies that made the turning point possible were:

  1. The discovery that in nature there only exist stable relationships based on complementation and supplementation opened a new perspective on the management of complex adaptive systems. It allowed managing the integration between consumers, products and providers, and confirming the validity of mathematic analyses of consumers’ behavior when complementation or supplementation had been confirmed.
  2. The discovery of the double dialectical logic that allows emulating the dynamic of consumers’ behavior.
  3. The development of commercial, semiotic and semantic objects to build empathic relationships with consumers.
  4. The discovery of the drivers of consumers’ actions that allowed developing the functional, psychological, conceptual and lifestyle segmentation.
  5. The development of adaptive automated IT solutions to manage markets
  6. The discovery of behavioral predictors and the development of predictive interfaces for IT solutions.
  7. The use of structured commercial communities.

What will have happened within the next 10 years?

The following aspects will be the standards in consumer market management within the next 10 years:

  1. The segmentation of potential customers – including the hard, functional, psychological, conceptual and lifestyle segmentation – will have been used as a standard based on observable predictors to influence consumers with a more empathic approach.
  2. Cross-cultural segmentation will have been used to manage adaptive empathic influence worldwide.
  3. Object Driven Marketing will be a standard marketing approach.
  4. The use of commercial catalysts will have been applied in all the cases where they work.
  5. Client Centered Management and Object Driven Organization will have become standards in business architecture.
  6. Co-marketing and commercial alliances will have been multiplied
  7. Brand management will have become significantly more important to build product/service synergy.
  8. Hyper-segmentation will have been used in all those niches where there is no direct relationship between the value of products and their variable costs.
  9. The social networks will have become a commercial channel for complementary and supplementary products/services
  10. The aesthetics of products/services, in the sense of completing clients’ needs, being desirable, harmonic and having unreachable aspects, will be the exclusive trigger to access the mind of the consumer.
  11. Customer Relationship Management Systems will have become adaptive automated solutions.
  12. Market Labs will be regularly used to monitor markets using predictive interfaces.

“Empathic adaptiveness is the name of the new era”

The paradoxical results of behaviorism

Behaviorism (John B. Watson) can be considered perhaps the earliest approach to complexity science considering human behavior as a complex system where the unique results subject to measurement are the observable behaviors of individuals. It was a functional palliative for empathic adaptiveness for almost 100 years.

The use of behaviorism to define adaptive actions to markets drove to the development of hard segmentations that are extremely simple to measure but at the same time have only a hypothetical relationship with the true drivers of the consumer’s actions. Statistics of results prevailed over the knowledge of the behavior of consumers.

A natural consequence of the use of behaviorism to segment markets, was the fact that people needed to use additional tools to influence the potential buyers. Manipulation became a professional disease of salesmen/women.

Manipulation is the palliative to avoid adapting

Thus psychopathic manipulation substituted de understanding of the buying processes transforming salesmen/women into forced manipulators because of their lack of knowledge of the buying drivers to influence the prospects.

See: http://unicist.net/economics/manipulation-is-a-long-term-business-killer/

How do buying processes work?

All buying processes imply the integration of emotions (desires), ideals or limits and conveniences. This integration varies depending on the needs that are being satisfied, the characteristics of the buyer and the characteristics of the seller.

Market SegmentationSimultaneously, there are different decision levels in the mind of the buyer. These are used consciously or unconsciously to make a buying decision.

These levels are interdependent complex systems that are integrated hierarchically and include the following aspects of the products or services: 1) the hard characteristics, 2) the functionality, 3) the role for the buyer, 4) the concept and 5) the social role.

Depending on the concept of the product/service, some of these levels can be considered as given or as limits to develop an empathic adaptive approach to the buyer. Every individual has a predefined position at each level which defines her/his segment.

Each segment is a universe in itself composed by those people who have similar structural beliefs in a buying process. This knowledge is used to build empathic relationships to influence the buying processes.

In the following lines, you will find a description of how these segmentations work in order to be used to increase the adaptiveness of the value propositions. There is no need to make a description of the hard characteristics of a product or service. That is why we start with the description of the functional segmentation.

Functional Segmentation

Functionality is defined as the capacity of something to fill an individual’s need. Functionality is homologous to aesthetics. When talking about functionality we refer to the perceived functionality which defines what we call the hard segmentation.

Functional SegmentationThe functional segments are:

Demythologizing

This segment considers the attributes of products without “anesthesia”. It eliminates apparent superfluous attributes not considering any complementation.

Attractive

The “Attractive” segment buys the products/services based on their hidden inaccessible attributes that make them attractive. This segment is a buyer of utopias. It often falls in the trap of over-promises.

Conventional

This segment perceives functionality based on benchmarking. This implies a classic approach with little space for unconventional attributes. It is a segment that buys classic functionality with little sophistication.

Conceptual

The conceptual segment seeks the essential complementation of the products and needs. This segment’s final approval occurs when the products/services are used.

Psychological Segmentation

It is the segmentation that defines the type of relation an individual has with a product/service. An individual adapts to reality within limits. Psychology established the limits of an individual’s context.

Psychological SegmentationPsychology defines the personal myths of individuals. Fallacious myths produce stereotypical behaviors. True myths describe human typologies.

The psychological segments are:

Emotive

This typology establishes emotional relations with products and services. These relations are naturally unstable. When “emotive” individuals are in the expansive cycle they establish pleasure-driven relations. When they are in the contractive cycle they establish a “child-child” relation with products.

Affective

The affective typology seeks stable caring relations with products and services. There is an implicit fear of abandonment. They cannot let go. When they are in the expansive cycle they establish interdependent relations. When they are in the contractive cycle they establish a “child-parent” relation with products.

Protective

“Protective” individuals protect the goods they buy. They care about them. When they are in the expansive cycle they establish dominant relations. When they are in the contractive cycle they establish a protective “mother-child” relation with the product. They need to possess products so they feel they are in charge of them.

Authoritative

They use products and services functionally and carefully. They respect the identity of objects. When they are in the expansive cycle they establish functional relations. When they are in the contractive cycle they establish a “father-child” relation with products. They change the products/services when they do not fulfill the implicit promises.

Conceptual Market Segmentation

The conceptual market segmentation describes the nature of a product as perceived by the market.

Conceptual market segmentation describes the concept implicit in a product or service, which is based on:

  1. Its purpose: being the final functional objective of the product/service as seen by a user.
  2. The procedure: being the verbal function that materializes the purpose in a concrete added value. This is the active function that necessarily produces entropy.
  3. The action guide: being the adverbial function that limits the actions of the procedure to ensure the fulfillment of the purpose of the product. This is the energy conservation function that limits the entropy of the verbal function.

Industrial AutomationAn application will illustrate this case through the conceptual segmentation of industrial process automation.

In this case, the purpose of the automation of an industrial process is defined as: Process Improvement.

The procedure or verbal function is the Automation itself, which generates entropy within this system.

The action guide or adverbial function is the Reliability of the system.

This conceptual market segmentation describes the nature of industrial process automation as perceived from its four segments: Technological Industry, Market-driven Industry, Professional Industry and Artisan Industry.

Unicist Anthropology: Lifestyle Segmentation

Lifestyle segmentation underlies human behavior. It establishes the parameters of normality and the “ethical mask” of a society. Describing the lifestyles of a country permits establishing the limits within which segmentations can work. Only in the case of basic human needs lifestyles are not a limit but only a gravitational force.

The unicist lifestyle segmentation is analogous to the VALS segmentation of SRI. But, while VALS uses psychology to segment people according to their distinct personality traits, Unicist Lifestyle Segmentation uses unicist anthropological invariables and country archetypes to segment people.

Unicist Lifestyles

Lifestyles are the archetypical behavior patterns of a society and its members. These archetypes serve a group as automatisms to carry out the everyday activities that are functional to that society’s purpose.

Lifestyle SegmentationHence, lifestyles are the result of the integration of a society’s collective unconscious with its archetype, which define different ways of facing reality.

Archetypes resolve the weaknesses of a social group by turning uncertainties into assertive answers which guarantee the success of individual and social purposes.

An individual’s lifestyle makes him acceptable and functional to the society’s needs. It also allows him to find groups of identification across different cultures or communities.

There are four main lifestyle types: “Artisan”, “Rationalist”, “Doer”, and “Innovator”.

These four lifestyles have two sub-styles:

1) One sub-style for stable or evolution stages

2) One sub-style for unstable or involution stages

Whether a society is in a stable or unstable situation or in an evolution or involution process is ultimately subjective, and results from the perception of the collective unconscious.

The lifestyle segments are:

Artisans

The Artisans live within the beliefs of a culture, relate subjectively and develop their activity based on individual efforts and significant utopias. When they are expanding, they exercise pressure to introduce new ideas within a communitarian approach. When they try to avoid contraction, they seek individual benefits.

Rationalists

The Rationalists approach reality based on judgments that make them feel dominant in their area. They are brand and image-driven and use their analytical approach to understand reality. They align based on rational ideas. When they are expanding, they align within the values of a culture. When they try to avoid contraction, they justify their individual values to adapt.

Doer

The “Doers” are driven by the values of a culture. They do what is necessary to fulfill the needs of a group. They are added value-driven and their goal is to be recognized as a VIP. When they are expanding, they add value to obtain a materialistic and spiritual benefit. When they try to avoid contraction, they add value to dominate.

Innovators

They are driven by leading through innovation. They are risk takers and idealist. They usually try to materialize new utopias. When Innovators are driven by expansion, they add value based on generating new ideas. On the other hand, materialistic creations are their way to avoid contraction.

Conclusion:
The Era of Empathic Adaptiveness

The use of functional, psychological, conceptual and lifestyle segmentations allows building empathic adaptive relationships with the market. There is no need to manipulate when people are understood.

Universal Market SegmentationThe era for expansive market actions has begun. There is lots of room for small companies who do not have the capacity or possibility to expand. Manipulation will remain a natural attitude in marketing processes in spite of its paradoxical side effects.

Expansiveness implies necessarily going beyond the boundaries of the present business. It might imply expanding in width or in depth. In both cases there is a need to understand the segments that are aimed at. This understanding implies being able to model their behavior in order to use the information to design value propositions and communication.

The understanding of the different levels that participate in a buying decision help to achieve this goal and also provides the information to build commercial, semiotic and semantic objects to influence the market.

“Design globally, operate locally” has been a motto for many years. Now it became true using segmentation and commercial, semiotic and semantic objects adequately.

This approach allows upgrading the databases by integrating universal market segmentations that allow increasing notoriously the productivity of their results.

The building of functional commercial communities is meaningless without having a true segmentation of the participants.

The 10 year Future Scenario of Global Consumer Markets,
defined as the era “Empathic Adaptiveness” is already here and has three names:
“Design, Segmentation & Adaptive Automation”

If you want to access more information about this study please contact n.i.brown@unicist.org

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NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems.
http://www.unicist.org

The 10-Year Scenario for Superior Education in Business

 in The Unicist Research Institute / Unicist Cobots / Unicist Functional Design  tagged 10-Year Scenario for Superior Education / Behavior of elites / Diana Belohlavek / Educational models / Fundamental Analysis / Intelligent Systems / Learning process / Peter Belohlavek / Social Scenario / Superior Education / The Unicist Research Institute / Unicist Corporate University / Unicist Education / Unicist Evolutionary Approach / Unicist Future Research Lab / Unicist Logical Approach / Unicist Theory of Evolution by

This future research process was developed as a consequence of the economic crisis that was triggered in 2008. The purpose of the research, led by Peter Belohlavek, was to find the human aspects that participated in the crisis and how education could have helped to anticipate it and/or accelerate the recovery.

The research included participants of 10 countries. The final objective of this research was to develop a reliable 10-year future scenario for Superior Education.

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The Era of the “Know Why” and Adaptiveness

The reach of one’s globalization is defined
by the limit of the pronoun “WE”…

Superior Education is defined as the activity that deals with the acquisition of knowledge to manage the complex adaptive aspects of the environment.

It requires having the technologies, tools and approaches to:

  1. Develop reliable future forecasts
  2. Design the necessary maximal and minimum strategies
  3. Build the architectures that are needed to make things happen

What has changed in the environment?

  1. The speed of technological development has increased
  2. Information technology made most of the operational and administrative aspects of business manageable
  3. Information became accessible to everyone on the Internet
  4. The speed of technological evolution and the saturation of information increased the level of complexity to manage businesses

Which technologies appeared?

  1. The double dialectical logic to explain the dynamics of complex problems
  2. The business objects driven technologies to manage adaptive processes
  3. Future research methodologies to forecast the environment that made predictive adaptive systems feasible.

What will have happened within the next 10 years?

In ten years the following aspects will probably be the standard for Superior Education:

  1. Logical approaches will have replaced mechanical approaches to solve complex problems
  2. Future forecasting will have become a must for business planning
  3. Dynamic education will have replaced static education
  4. Virtual education will be dominant
  5. Educational processes will be fully learning driven
  6. Complex problem solving will have replaced thematic education
  7. Teachers’ role will be focused on “expert counseling”

This can be synthesized in one sentence:

The “know why” and adaptiveness will be the core of Superior Education. 

Introduction

Educational models respond naturally to the needs, archetypes and lifestyles of cultures and their development. The changes in superior education should be guiding the changes of cultures but, unfortunately, mostly they are a consequence of the changes of cultures.

It can be noticed that the changes in education happen extremely slowly because the standards of the educational systems are implicitly established by the patterns of parents, teachers and educational authorities.

Unicist Educational Model

The most influential aspects of educational systems is what we have named the superior education which deals with the knowledge that goes beyond the necessary professional skills needed to work. Superior education is based on programs that are prepared to form the professional elite.

While the educational models at a superior level have been strongly driven by teaching the operational and technical aspects of a field, the IT driven tools evolved allowing automating or semi-automating the work processes which made the knowledge acquired redundant with the knowledge included in the IT solutions.

This change happened while the educational system maintained its inertia using the necessary dualistic approach to deal with operational and technical-analytical approaches.

Static vs. Dynamic Learning Processes

The superior education in business management provided an empirical operational and analytical framework for business management that upgraded professionalism in the XXth century.

The static empirical model that permitted administrating businesses provided the knowledge that allowed developing the necessary information technology that become redundant with the superior educational programs. Simultaneously, the explosive R&D capacity to release new products shortened their lifecycle.

These two situations, the redundancy of operational an analytical knowledge and the acceleration of business processes, made the static empirical approach to business become functional to business operation but dysfunctional to business management.

This scenario opened new demands for superior education in businesses that are still unsatisfied.

These new demands imply going beyond empirical approaches and providing technologies that allow managing the adaptive dynamics of businesses which require being able to forecast the future, build strategies to achieve this future and design the necessary business architecture to make the future happen.

The development of the unicist double dialectical logic and its rules provided the basic tools that allow dealing with the adaptive dynamics of businesses to build future scenarios, diagnoses, strategies and business architecture.

About Static Learning Processes

A synthetic description of static learning processes allows understanding the difference between dealing with reality as an adaptive system or managing it as a stagnated reality.

Dualistic logic and the traditional dialectical approach naturally drive towards static learning. Dualistic logic is based on the disjunction “or”, which allows fixing reality with an arbitrary approach.

This allows learning operational methods and using analytical thinking to understand them. But this approach generates parallel realities when dealing with complex adaptive systems.

The final purpose is to have valid knowledge in the long term memory which is based on the operational knowledge and to have the knowledge of cause-effect relationships which provides the causal foundations of this knowledge.

The static learning process drives to sustain personal opinions which allow dealing with systemic aspects of reality where the technical-analytical knowledge is being fully managed. This knowledge is valid as long as the reality has not changed. That is why we talk about static equilibrium.

This learning process is based on what has been named “pseudo accommodation” which is based on assuming the role of an “observer” of reality and managing the projections on the environment as valid information.

It allows building hypothetical knowledge that confirms the opinions of the learner. It is the typical accumulative learning considering the external reality as an observable environment that can be influenced through cause-effect actions.

The static learning process is the natural learning standard in over-adapted environments that are driven by domination, submission and opposition of the members.

The confirmation of the knowledge is based on using fallacious confirmation processes which are based on the projection of apparent facts and hypothetical ideas to confirm the beliefs of the participants.

These beliefs allow confirming the opinions of the learners which are the core of the static knowledge that can be acquired in static learning processes.

1) Static Equilibrium

The use of dualistic logic, based on the confrontation of positions, using the disjunction “or” to deal with reality, drives individuals to a static equilibrium where their opinions prevail.

Dualistic thinking, following the natural behavior of neurons, is the less energy consuming thinking process.

This drives naturally towards an over-adaptive behavior which implies submitting, dominating or opposing to the environment.

Static Learning ProcessDualistic logic generates naturally aprioristic fallacies to deal with the environment which allows individuals to build a parallel reality that works as a comfort zone where they have no need of adapting. Domination, submission and oppositions are the alternatives they manage to feel safe.

Dualistic dialectics, like the ones of Hegel and Marx, provide the justification of the actions of individuals, apparently proposing a change but in fact remaining in a static equilibrium.

The positive aspect is that static equilibrium allows managing reality as a systemic model based on cause-effect relationships although complexity cannot be apprehended.

Static equilibrium is necessary to deal with methods and supernatural and religious thinking. That is why the basic educational system is based on teaching static processes in order to allow people to access the world of work.

Dealing with Dynamic Learning Processes

Reliable Knowledge: The Objective of Learning Processes in Dynamic Environments

Reliable KnowledgeKnowledge becomes reliable when it has the necessary adaptiveness so the individual can deal with reality in a dynamic equilibrium.

The knowledge is adaptive when it allows apprehending reality as a complex adaptive system and the individual is able to transform knowledge into actions, understanding the consequences based on its foundations.

The development of actions requires knowing the fundamentals of what someone is doing. The knowledge of the fundamentals is required to do things. Technical-analytical knowledge allows controlling the cause-effect relationships after the actions were implemented.

Reliability is based on the integration of the knowledge of the fundamentals, the technical-analytical knowledge and the possibility to adapt to the environment.

2) Dynamic Equilibrium

Dynamic equilibrium implies adapting to reality which implies a permanent accommodation process in order to generate the necessary complementation or supplementation with the environment.

Dynamic Learning ObjectsDynamic equilibrium requires using the double dialectical logic to approach reality which is based on the conjunction “and” without the existence of disjunctions. This allows individuals to influence the environment while they are being influenced by it.
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It requires having a structural approach in order to be able to apprehend the fundamentals of reality and a functional approach in order to measure them in terms of results. In a dynamic equilibrium environment things are not true or false, but functional or dysfunctional.

Dynamic equilibrium requires dealing with reality as a complex adaptive system. This implies that the structure of the complex adaptive system, defined by a purpose, an active function and an energy conservation function, needs to be apprehended.

This apprehension requires the use of the double dialectical logic which demands using the unicist double dialectical thinking. This approach allows apprehending complex adaptive systems in their nature and transforming them into systemic systems making the necessary compromises without leaving aside their essential structure while measuring the results that are being achieved.

Conclusion: “Know why” and Adaptiveness are the Next Step

The unicist logical approach allows driving businesses to the next level increasing their adaptiveness and speed of actions to improve results measured in growth and profits.

Superior Education in BusinessThis implies that the superior education has to move from the “know how” approach to the inclusion of the “know why” as a driver of learning processes.

It has to be considered that there are cultures where the question “why” is socially non-acceptable because it provides full transparency, that defines the limits of an individual’s influencing capacity. In these cultures superior education is, from now on, a question of status and not of knowledge.

It also has to be considered that adaptiveness implies, besides reacting, forecasting the future and also influencing it. But in some cultures the future is a “taboo” which makes the acceptance of the credibility of reliable future scenarios impossible.

As these cultures are natural followers, their superior education cannot include aspects that deal with adaptiveness. This implies that the next step that has been defined is only applicable to cultures that accept their capacity to influence the future in an adapted way.

Anyway and anyhow this change process will demand decades and will be catalyzed by the individual initiatives of institutions and corporations that decide to make it on their own.

You can access the Unicist Education model at: http://www.unicist.org/deb_wpue.php

If you want to access more information about this study please contact
n.i.brown@unicist.org

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. http://www.unicist.org

The problem of leading cultures and surviving cultures

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The problem of the new generations of leading cultures is naturally the feeling of inferiority complexes to overcome the existing culture if they are in a leading environment.

Generational-EvolutionIndividuals have two alternatives: build upon the existing establishment or compete with it. Competition drives adolescents to guilt and the response requires needing to hate the situation and the individuals involved in it.

The paradox is that building upon an existing environment is also a competition. Building upon an establishment implies modifying the structure of the implicit weaknesses of a culture. This is something feasible for the next generation unless it was educated in an individualistic environment.

It has to be considered that individualism is the most degraded state of a culture. It implies that the interests of individuals prevail over the interests of the group.

A culture involves when individualism prevails. Surviving cultures include necessarily a dominant individualism. This is not the case of subsistent cultures where the group prevails over individuals. Surviving cultures produce survivors who necessarily are multi-addictive and need to behave as fundamentalists.

Evolution implies paying prices

Accepting the validity of the establishment is a condition for evolution.

Over-adaptation to the establishment implies its sanctification, and drives to the avoidance of the responsibility of improving the environment.

Cultures that foster rebel individualistic behaviors necessarily generate involution. Both over-adaptation and individualistic rebellion drive to involution.

Evolution implies competing with the establishment improving what has been received in order to ensure evolution and create an own place in order to satisfy the personal needs.

The first part, the improvement of what has been received is a work with a social responsibility, the second part deals with the ego of the person who has assumed the responsibility.

A culture is in involution if individuals begin with their own egocentric desires. In both extremes, leading cultures and surviving cultures, addictions of any kind become a natural response.

Guilt liberators produce paradoxical results when they sustain their clients by “insufflating air” into their clients’ ego.

It is up to you. The prices to be paid are never low. You must believe in your capacity and see the implicit weaknesses of what you inherited.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. http://www.unicist.org

Invitation to participate in the Global Goodwill Network

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The reach of one’s globalization is defined by the limits of the pronoun “WE”.

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The Unicist Goodwill Network (UGN) is a global organization that fosters the development of equal opportunities for all organized by the Unicist Club. Opportunities are empty spaces to add value and profit from the counterpart received.

The Unicist Club is based on:

  1. a value adding attitude
  2. a democratic approach
  3. an ecumenical spirit

Time has come for integrating and sharing worldwide. Therefore, we invite everyone to foster growth by using a value adding approach and profiting from its counterpart.

The UGN works as a “pay it forward” chain to promote an added value ethics by giving opportunities to others who pay them forward.

Participate in the goodwill network at:
http://www.goodwillnetwork.net/index.php

Unicist Globalization Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized world-class research organization in the field of human adaptive systems.
http://www.unicist.org

The Unicist Logical Approach to Cooperation Building

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Cooperation is defined as the building of a common space of complementation in which the expansion of the boundaries of the participants becomes possible, while the individual limits of the parts are respected in the generation of value.

Cooperation is based on human gregarious instinct and is natural between groups of people who have decided to expand their boundaries.

It is easily observable in the cooperation of countries and organizations of any kind. It adopts many shapes: collaboration, alliances, federations, confederations, etc.

Cooperation is not feasible in extreme individualistic or involving environments. In these environments competitiveness becomes extreme and cooperation is seen as a weakness.

This is a paradox that condemns these types of environments to live in a stagnated context with endless conflicts and/or conflict avoidance actions.

The driver of cooperation building is the need to generate additional value. This requires an extreme focus on the results that need to be produced, using an integrative logic to integrate the needs of the participants and the external goals to be achieved.

Therefore, the generation of additional added value is part of the nature of cooperative environments.

Peter Belohlavek

NOTE: TURI was the pioneer in using a logical approach to deal with evolution and became a private global decentralized world-class research organization in the field of human adaptive systems.  http://www.unicist.org