Unicist Logical Approach

Future Research: The Nature of Economic Freedom

This work deals with the conceptual structure of economic freedom and its integration with economic democracy. It includes no ideological considerations or influence. It is based on the unicist approach to complexity science, which uses a pragmatic, structural and functionalist framework.

The Nature of Economic Freedom

The reach of one’s globalization is defined by the limit of the pronoun “WE”…

There are prejudices and fallacious myths installed in the world dealing with the concept of economic freedom.

Unfortunately, no literature could be found that approached economic freedom based on its concept to define its nature (the “stem cell” of economic freedom).

The existing approaches are strongly influenced by ideological positions.

This introduction, based on an excerpt from the book “The Future of Democracy and Capitalism” by Peter Belohlavek, provides a conceptual approach to capitalism, going beyond the beliefs deposited on facts by people to understand the nature and dynamics that define the present and future of Capitalism.

It can be said that Greece was the origin of political democracy in the West but was not an economic democracy because in those times the expansion of cultures was driven by military actions.

The Unicist Logic of DemocraciesIt can also be said that the United States of America are a paradigmatic example of evolutionary democracy that integrates social democracy, economic democracy and political democracy to manage the domestic affairs.

As an evolutionary democracy, the United States of America could be taken as a paradigmatic example of Economic Freedom and Capitalism. But Economic Freedom and Capitalism cannot be imported or exported. The unique structure of values that are implicit in a culture’s archetype are the demonstration that it is meaningless to copy any model to a foreign culture that has different structural values.

The understanding of the nature of economic democracy and capitalism allow defining the particular way in which a country can deal with economics and economic democracy considering its own characteristics.

This complete document includes:

  • Economic Democracy Ethics
  • The Structure of Capitalism
  • The Nature of Justice: The Catalyst and Entropy Inhibitor of Capitalism
  • The Future of Capitalism
  • Annex 1: The Nature of Economic Democracy
  • Annex 2: Corruption: The Anti-concept of Capitalism

Economic Democracy Ethics

Ethics defines the accepted rules of an environment. These rules satisfy the functional needs, the morality that is accepted in the environment and the ideology that underlies this ethics.

Economic Democracy EthicsIn the economic democracy, we have structured the four basic ethics that are accepted as existent:

  • The Statism
  • The Protectionism / Dirigisme
  • The Pre-capitalism
  • The Capitalism

The ontogenesis of these ethics is homologous to the phylogeny of the human growth processes.  This is to say that Statism implies the childhood of economic behavior, protectionism / dirigisme is its adolescence, Pre-capitalism is its youth and Capitalism is its maturity.

Anarchy is the stage previous to these ethics. It implies that individuals develop their economic activities eluding the rules of the environment.


Economic Statism is based on using the drivers of rational morality to guide economic actions. As economic or materialistic behaviors belong to the field of individualistic attitudes, Statism necessarily needs to make others responsible for the results to be achieved.

It is a low productivity economic ethics, in which the fulfillment of the established rules prevails over the achievement of results. Statism installs economic behavior in the rules of childhood, which means that the “family” prevails over the individual desires. It achieves a superior level of productivity in environments that have a superior ethics driven collective intelligence and are highly disciplined.

This is not the case when dealing with the social aspects of Statism. Statism in economic behavior requires authoritarian dirigisme in order to define what needs to be done and is driven by the need to make people align in an environment where the property belongs to others.

Protectionism / Dirigisme

Economic protectionism / dirigisme is based on installing autonomous entities that live based on the exchange with other protected entities in order to survive and provide adequate living conditions for the members.

Protectionism is a typical adolescent organization that corresponds to an economic stage where the environment has not been organized as a democratic entity.

It is based on the self-sufficiency of the productive entities that cannot deal in an adapted way with the environment because the control on their protected organization prevails over the productivity that can be achieved.

As there is a need to be self-sufficient, there is no possibility of introducing innovations or adapting to the change of the external environment. Their productivity suffices for survival and their horizon is limited to the reality of their “private” entity. Economic protectionism achieves a superior level of productivity when it is driven by a superior ethics driven ideology.


The economic pre-capitalism ethics implies that private property prevails over any other consideration in economic behavior.

Pre-capitalism implies, on the one hand, that the private initiative should prevail over governmental or State interventions and that all that hinders economic freewill is dysfunctional.

It is naturally the capitalist logic of non-democratic environments and, paradoxically, it represents the prejudices that non-democratic and non-developed countries have about capitalism.

Pre-capitalism is homologous to the behavior in youth where the voluntarism, omnipotence and energy prevail over a rational use of resources. It is a typical model for primary industry driven countries that have not known the meaning of a true democracy.

The productivity of pre-capitalism is based on the power of transferring costs to the participants of the economic activity.


Capitalism is the ethics that corresponds to a superior economic democracy, which is natural in democratic countries and not natural in countries that are developing towards a democratic environment.

Economic capitalism implies, on the one hand, the existence of a social economy where the society participates in the ownership of the productive entities through the stock market and, on the other hand, the existence of a newcomer’s place in which pre-capitalist rules apply within the general rules of capitalism

Capitalism is sustained by justice, which is the catalyst and entropy inhibitor of the system. Without a functional judicial system, capitalism degrades towards a pre-capitalist ethics.

The level of productivity in capitalism is catalyzed by the need to integrate shareholders and clients within the entities. Thus, those who achieve an adequate level of productivity succeed and those who do not, disappear.

The educational system is the driver to provide the necessary resources for R&D to maintain the competition at a superior level.

Unicist Future Research Lab

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.


The Nature of Justice: The Catalyst and Entropy Inhibitor of Capitalism

The purpose of justice in a culture is to provide a safe environment to allow that roles fulfill their objectives within an institutionalized environment. In other words, the purpose of justice is to foster and inhibit the dysfunctional activities of institutionalized environments.

The reach of one’s globalization is defined by the limit of the pronoun “WE”…

Justice can either work as the catalyst or as the entropy inhibitor of social behavior. Justice only exists as an external entity in a community and ensures the functionality of those institutions that allow the society to work as a system.

The concept of Justice does not refer to the judicial system of a culture. It includes all the individual, social and institutional actions that are developed to sustain the functionality of the system.

Justice is naturally driven by “common sense” which implicitly includes the values of the cultural archetype, the life-style and the moral of a culture. Justice works as a rigid framework that defines what is functional or dysfunctional in an environment.

Justice has two different roles that need to be integrated in order to sustain institutionalization: justice as a catalyst and justice as an inhibitor.

On the one hand, there is a catalyzing justice that has the responsibility of fostering the equality of opportunities that allow expanding the boundaries without endangering the institutionalization.

But, on the other hand justice has the role of inhibiting dysfunctional actions, which drives towards ensuring equal rights to all the members of a community. This avoids the entropy in institutions and establishes the framework to develop minimum strategies.

The Ontogenetic Map of Justice

The purpose of justice is to foster the existence of transcendent roles in a society in order to make institutionalization possible and avoid its corruption. An institution becomes corrupt when it needs to degrade the environment in order to profit from it.

The Nature of JusticeInstitutions are driven by transcendent goals. Therefore, the driver of justice is to confirm the achievement of the transcendent goals of a culture. These transcendent goals are included in the Constitution of a country.

This process is materialized when justice provides the framework to sustain the functionality of the country as a system. However, this is only possible if both the individual roles of the entities and the individuals of the culture are protected.

When the legal framework and the social and judicial system have solved these aspects, it becomes possible to deal with the active function of justice to provide equal opportunities for all.

The final purpose of justice is the fulfillment of the transcendent roles of a society and ensuring the functionality of society as a system. This is only possible if the individual roles have been assumed in order to make the institutionalization real.

It has to be considered that the judicial system of a society only punishes those aspects the society considers punishable.

The Maximal Strategy

The maximal strategy is given by the catalyzing justice of a culture that needs to provide equal opportunities for the members of a community.

Equal opportunities require the existence of a democratic environment that fosters cooperation. That is why justice is an essential part of democracy and democracy is the necessary environment for justice.

When the intention of ensuring equal opportunities has been confirmed, it becomes necessary to accept that there has to be a social repair to respond to the deviations produced by injustices in the real world. Therefore, social repairs need to be sustained by the judicial system in order to make them functional.

Equal opportunities become possible if they include the social repair for the dysfunctional actions that hindered the possibility of an individual or group to access such opportunities. Social repair needs to recognize the opportunities lost and not only the costs that were produced.

When social repair exists, it becomes possible to confirm the existence of social sanctions that sustain the equal opportunities. This implies that the society punishes those who limit others to achieve goals.

The catalyzing justice requires the existence of social sanctions for all those behaviors that endanger equal opportunities. These social sanctions sustain equal opportunities and are the catalyst for the existence of justice. In democratic environments legal justice does not sanction what is not sanctioned by society.

The Minimum Strategy

The equality of rights, as the purpose of the minimum strategy, needs to achieved in order to sustain the institutionalization of a society. This requires individual repair for all the dysfunctional actions an entity has suffered.

The individual repair has to fit into the limits of acceptance of a society. If it is below, it has no effect as a dissuasive object, but if it is above, it generates a “judicial profitable business” that produces paradoxical results in the judicial system.

The legal sanction is the entropy inhibitor of justice. Legal sanctions imply that they need to be in accordance with the dysfunctional behavior and its consequences. Legal sanctions are a way to punish actions and to dissuade their repetition.

The legal framework and its application establish the entropy inhibitor that avoids the corruption of the institutionalization of a culture. The entropy inhibitor is the basic price to be paid to ensure the functionality of justice.

The Types and Levels of Justice

We have synthesized the different levels of justice in four segments. These segments are:

  1. Defensive Justice
  2. Protective Justice
  3. Social Justice
  4. Adaptive Justice

Level 1) Defensive Justice

The Nature of JusticeThe first level of justice is the defensive justice that allows providing individual repair through the different alternatives the judicial system provides. This justice provides every member of the community with a defensive system to sustain the right the individual has according to the legal framework of the community. Defensive justice seeks individual repair in order to ensure that individuals have the right to recover part of the damages produced by someone’s dysfunctional behavior. Defensive justice allows individual to recover from unfair damages produced by third parties.

Level 2) Protective Justice

It includes level 1. The second level is the protective justice, which provides a framework that allows protecting individuals and entities from the dangers of the environment. Protective justice implies a legal framework to protect from direct actions or the collateral side effects of actions. Protective justice is simple to install when providing support for unprotected people, like children, but needs to include all the participants of a community in order to provide a safe environment to live in. It is based on providing protections for individuals to prevent the existence of dysfunctional behaviors. Protective justice is natural in the field of crimes but difficult to apply in civil and commercial affairs.

Level 3) Social Justice

It includes level 2. The third level implies the existence of social justice to exclude socially all the members who behave beyond the rules of a community. This justice exceeds the limits of the legal framework and deal with the acceptance of the social rules to limit the actions of individuals. Social justice implies both the existence of social sanctions and social repair to equilibrate the actions and ensure social institutionalization.

Social justice implies the existence of a social sanction produced by dysfunctional behaviors that have social consequences. It implies that the private damage is considered in terms of its social consequences in order to dissuade its repetition. Social justice implies considering the greater good when dealing with dysfunctional behaviors.

Level 4) Adaptive Justice

It includes level 3. The fourth level implies the existence of a justice that is able to interpret the spirit of laws and the spirit of a society in order to provide equal opportunities for all including the equality of rights. Adaptive justice is the justice that allows institutions to evolve towards a superior level by accepting and fostering behaviors that are beyond the standards of a culture but foster the expansion of the community. Adaptive justice implies paying the prices of individual felonies considering the greater good and the consequences in the environment. Adaptive justice implies considering the field of individual actions as part of social dysfunctional actions in order to find the better way to manage justice.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.


Future Research: the Era of Participation is changing the habits 1

The objective of people in the Era of Participation is to find a better place in the world, conserve it, expand it and avoid losing it. This era changes the way people deal with others. It generated a major change of habits that gives access to influential roles to all those who feel that they have something to say and drives towards an increasing transparency of public and private actions.

The reach of one’s globalization is defined
by the limit of the pronoun “WE”…

The unicist future research on the displacement of the “Era of Knowledge” by the “Era of Participation” was triggered by the need of knowing how to influence people in an adapted way. The notorious change in communication technologies, that gave most of the hidden villages in peripheral countries an access to the world, made evident that a new ideology was being introduced.

The research was led by Peter Belohlavek at The Unicist Research Institute using the Unicist Complexity Science Methodology. The research began in 2001 and included: Algeria, Australia, Belgium, Brazil, Canada Chile, China, Colombia, Costa Rica, Egypt, Finland, France, Germany, Holland, India, Israel, Korean Republic, Mexico, New Zealand, Italy, Japan, Norway, Peru, Poland, Russia, Saudi Arabia, Slovakia, South Africa, Spain, Sweden, Switzerland, Tunisia, UK, Ukraine, Uruguay, USA.

The closing of the conclusions was possible based on the experiences with Google, Greenpeace, Facebook, Twitter and LinkedIn.

To access the basics on Unicist Future Research please enter: www.unicist.org/sdp.shtml

Which technologies have given birth to the Era of Participation?

Internet (Sharing)

The sharing capacity of Internet changed the world of communication in the field of work and of pastime activities. Although it began as a tool to work it evolved towards a tool to access and share.

Cell Phones (SMS – Short Message Service)

The communication and influential capacity of messages when they are used to share weaknesses transformed cell phones into a weapon to generate both adaptive and over-adaptive participation.

Facebook – Twitter (Social networks)

Social networks became the natural tool to be used by all the segments of participants (publicity driven, bragging driven, utopia driven, recognition driven, action driven). They made the building and managing of superficial relationships possible, which were not possible before.

Linkedin (Professional Networks)

Professional networks became a way to position individuals in hypothetical roles in order to make them become real personal roles. Their use is based on providing hope to the participants who want to find or improve their place in the world.

Consequences of this New Era:

  1. The change of the depth of relationships making them basically superficial and based on fallacious myths
  2. The increasing importance of the word of mouth communication to install ideas
  3. The increase of the value of charismatic leadership and its dysfunctional counterpart: the “manipulative leadership”
  4. The substitution of structural participation (institutions) by conjunctural participation
  5. The loss of credibility of formal authorities and the empowerment of authoritative roles
  6. The increase of egocentrism and the demand of permanent sensorial and materialistic stimuli
  7. The increase of addictive behaviors to escape
  8. The increase of fundamentalist groups to ensure survival (religious, civil, military)
  9. The multiplication of sectarian movements
  10. The installation of over-adaptive behaviors as a standard in the world
  11. The existence of multi-minorities
  12. The installation of active inaction as a standard in underdeveloped environments

The Increase of the Influence of Public Opinion

Public opinion became the central power in democratic countries. Public opinion is now driven by the new technologies that are available and tends to install a dualistic approach in cultures defined by those who accept something and those who oppose to it.

Era of ParticipationAs public opinion is intuition driven, this conflict becomes extreme when untrue information or disinformation is used by the parts.

Public opinion has always integrated the structure of the governmental power integrated by the legislative power, the executive power and the judiciary power.

The role of the legislative power is that of the driver of maximal strategies. In this role, it needs to be compatible with the public opinion but at the same time foster expansion and equality of opportunities.

The executive power has two alternatives in this Era: covering both the needs of expansion and distribution or focusing on distribution becoming a populist government. The extreme situation occurs when Distributism prevails absolutely to sustain the power of the government itself.

The judiciary power equilibrates the conflict between the public opinion, the legislative power and the executive power.

In the Era of Participation, the direct influence of people in governmental decision becomes dominant.

The End of the Era of Knowledge

The Era of Knowledge implied that the access to personal and social evolution was basically sustained by the knowledge individuals had and was demonstrated by their credentials.

But the Era of Knowledge came to an end. An “ERA” is such when it establishes an imperceptible “gravitational force” that sustains the behavior of an environment.

It has to be considered that knowledge began being ruled by religions in order to avoid the deviation of human behavior from the moral rules, but became a value in itself with the appearance of the Industrial Era in the world.

The paradox is that industrialization empowered knowledge but at the end, the Era of Industrialization was exceeded by the Era of Knowledge. Nevertheless, knowledge is still an appendix of religions in pre-industrialized societies.

Internet opened a window that allowed making the access of knowledge massive. It expanded the use of data and information that gave access to any person who lives in a non-marginal environment.

Era of ParticipationInformation can be defined as any data that can be transformed into a meaningful entity and thus can be stored in the long-term memory of an individual. Knowledge is such when the information one has can be used to produce something.

Google, as a concept, made the access to information basically free for everyone. The paradox is that people now have all the information they are willing to search but the value generation, which is based on knowledge, depends on the concepts they manage.

This explains why the open access to information did not produce a significant increase in productivity and quality of work.

Thus, the functionality of knowledge as a driver for personal evolution became fallacious. Education became a hygienic key; it was necessary to open doors but did not suffice to drive personal evolution and provide a meaningful place in the world.

The occurrence of economic crises in the world was the trigger to the end of the Era of Knowledge. Every economic crisis generates the lack of opportunities for many and the degradation of the ethical intelligence of a culture in order to survive. When crises are not cured, but only palliated, they plant the seed of the next crisis and the degradation of cultures continues.

A consequence of these crises is a growing individualism, which drives people to develop a surviving attitude that diminishes the generation of value and installs an unstable social environment.

Another consequence is the exclusion of youth, the newcomers in societies, diminishing their possibilities to find a social role to evolve.

These consequences gave birth to the Era of Participation, which can be synthesized in a shout:

“I need a better place in the world”

What is the Era of Participation?

The objective of participation is to find a better place in the world, conserve it, expand it and avoid losing it.

What needs to be established is the social role an individual looks for, which can imply a structural or an incidental positioning. It implies that there has to be an acceptance of the reference group the individual accepts as a rule maker.

This reference group can be real, virtual or super-natural. All what matters is that it has to exist in order to make a participative process possible. Without a superior reference group’s acceptance, there is no true place in the world and the participation degrades towards achieving a role of active or passive opposition.

The social role individuals fight for needs to have a belonging group where the individuals feel at home. Belonging groups are what make a place in the world safe. Therefore, participation implies fostering the existence of belonging groups who share similar utopias while they share the same weaknesses they need to cover.

Era of ParticipationThe participation process becomes redundant when a place in the world, accepted by the reference groups and the belonging group, has been gained. However, as the satisfaction of needs generates new needs this is a never-ending process at an operational level. This process generates social evolution when individuals have a role in the world that allows them to evolve based on the value they add.

Adaptive Participation

Evolutionary participation requires beginning with a conscious adaptive process where the individual is looking for a place to be who s/he is. This makes the individual a differentiated person that needs to begin by participating through value adding actions (participation to do) while sustaining the identity of the role by having the necessary image that allows others to tag him/her properly (participation to appear).

Participation is only possible when the members who participate are able to recognize each other as part of the same group. In fundamentalist groups this tagging might include tattoos or similar timeless marks but in social groups individuals need to have the necessary “look & feel” in order to be tagged and recognized as members.

This appearance is extremely notorious in social and professional networks that establish the basics of the profile that need to be covered in order for the group to accept a possible member. That is why appearance, which is given by the personal brand or image, is the entropy inhibitor that makes expansive participation possible.

When the image has been positioned, the final objective of being a real member becomes possible.

Over-adaptive Participation

The apparent paradox is that over-adaptation is the minimum strategy. This requires an explanation. Adapting implies influencing while being influenced to achieve a goal, which in this case is to have a place in the world. Influencing is what we call adaptive participation and being influenced is what in this case is named over-adaptive participation.

Over-adaptiveness implies accepting the rules of the environment, which implies submission but beginning with a dominant participation in order to feel that one is not submitting but establishing the rules.

When the self-esteem has been conserved by this dominant participation, which mostly implies active inaction that allows judging the environment, an oppositional role becomes necessary to accept the rules of the game.

When individuals are able to feel superior by judging the environment, opposing to some aspects to preserve their self-esteem, then over-adaptive participation becomes functional. But, this functionality depends on its compatibility with the adaptive participation.

Segments of Participation

Era of ParticipationThere are different segments or participants that need to be understood in order to deal with them. Accessing profiles and activities on Facebook, Twitter and LinkedIn is very useful to identify the different segments, which are never pure but always have an implicit dominant trend that drives their participation.

  1. Publicity Driven
  2. Bragging Driven
  3. Utopia Driven
  4. Recognition Driven
  5. Action Driven


Paradoxically, the Era of Participation implies a prevalence of observation over true participation. This implies that this Era will represent implicitly a battle between observers and participants.

Over-adaptive participation is based on an observational attitude while adaptive participation is based on the synergy of the members to produce something.

The preexisting Era of Knowledge will be included as a secondary driver during the next decades to sustain, on the one hand, those who participate to build and, on the other hand, to sustain those who participate to expose the implicit weaknesses of the adaptive participants.

This makes this period a battle and an integration of these two groups. Dualism will be the driver for the mass that over-adapts while integralism will be the driver for the elites who adopt an adaptive participative approach. It is a battle of communication.

Adaptive Participation Building

The building of adaptive participation is the responsibility of the elite of cultures. It is an institutional role that needs to exist in order to make participative behavior meaningful.

Era of ParticipationThe purpose of adaptive participation building is to establish an influential social capital. Social capital is given by the strengths of the bonds among the members of a group or community that drive their value generating actions. Social capital implicitly implies the existence of a greater good to sustain the relationships among the members.

Adaptive participation requires the existence of a double ethical behavior in the community. On the one hand, there has to exist an internal ethics of the group which needs to be based on cooperativeness and, on the other hand, an external ethics with the environment is required, which needs to be driven by competitiveness in order to ensure survival.

This is evident in the behavior of countries that naturally have two different attitudes: one towards the environment and another towards the members of the culture. However, both ethics need to be integrated by a social capital, which establishes the participation rules for the members of the group towards other members and towards the environment.

If cooperation is replaced by competition among the members of a group or community, the social capital becomes corrupt and over-adaptiveness replaces adaptiveness.

Corruption and over-adaptiveness also prevails when competition is based on the destruction of the environment in order to take advantage of it.

Adaptiveness drives towards evolution and over-adaptiveness is the cause and consequence of involution.

If you want to access more information about this study please contact n.i.brown@unicist.org

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.http://www.unicist.org/turi.pdf


The Future of Democracy (Part 2): It is an evolutionary vital space that provides an identity to the members

The Ethics of Democracy

The reach of one’s globalization is defined by the limit of the pronoun “WE”…

The ethics of democracy is what introduces democratic behavior into the habits of a community.

It has to be considered that there exist no democracies in environments that are not driven by democratic habits.

This ethics is integrated by:

  1. Conceptual democracy, which drives towards building a strong social capital.
  2. Systemic democracy, which sustains the effectiveness of democratic actions.
  3. People driven democracy, which is based on the efficacy of the participants.

The Ontogenetic Map of the Ethics of Democracy

The purpose of conceptual democracy is to live is an evolutionary vital space that provides an identity to the members.

The Ethics of DemocracyThis vital space is implicit in the archetype of a culture or institution. It is materialized in the social capital of a culture that empowers the relationships among the members building a growing synergy of actions.

It implies an alternation of the leadership in order to ensure that the institutional aspects prevail over personal beliefs and that the democracy does not degrade into authoritarianism or an anarchic authoritarianism.

The Maximal Strategy

The maximal strategy is based on a systemic democratic approach, which needs, at a first stage, the true commitment with consensus.

This requires that the environment have the necessary culture to develop a functional consensus that is not driven by manipulation.

After there is a true trend towards consensus, the effectiveness of actions needs to be promoted. This implies that democracy needs to have qualified “politicians” and an adequate organization of the State in order to provide the required effectiveness of actions.

The lack of effectiveness is what generates democratic alternation, but when the lack of effectiveness is structural, the culture evolves towards an anarchic authoritarianism.

Systemic democracy is sustained by the development of catalytic trade-offs that allow ensuring consensus while accelerating processes to empower effectiveness.

These trade-offs are the catalyst of the ethics of democracy. The building of catalytic trade-offs is the core activity of politicians, which requires having the knowledge of what is happening in an environment and what is possible to be achieved.

When the catalyst has been installed consensus becomes meaningful and the systemic democracy works and evolves.

The Minimum Strategy

The minimum strategy is supported by the efficacy of people to manage the evolution conflicts that are implicit in democracy. It begins with the acceptance of the need to deal with evolution conflicts in order to manage the adaptation process.

Once this has been accepted, the minimum strategy is based on the efficacy of people, which includes both the leaders and the participants.

“Efficacy” in a culture implies the functionality of the concept of “work”, the concept of “knowledge” and the concept of “justice” in order to foster equal opportunities for all.

This unavoidably generates evolution conflicts. These evolution conflicts, which are complementation conflicts, naturally generate collateral involution and power conflicts. This requires making entropy inhibiting trade-offs in order to avoid that the culture degrade into an environment where zero-sum confrontations prevail.

The adaptiveness of conceptual democracy has been assured when the evolution conflicts can be managed, and the ethics provides the rules for an evolutionary democracy.

Types and Levels of Ethics of Democracy

The Ethics of DemocracyFive levels of democracy can be conceptually defined:

  1. Individualistic democracy
  2. Belonging group-based democracy
  3. Elite-based democracy
  4. Integration-based democracy
  5. Adaptive democracy

First Level: Individualistic democracy

Individualistic democracy is based on the satisfaction of the materialistic needs of the participants. This democracy is individual leaders driven, because people do not rely on institutions. It is implicitly a submissive democracy, where the consensus exists when the materialistic needs are satisfied and, when not, individualists become opposers. Submissiveness is complemented with dominant attitudes where the individual needs of participants prevail over the common good.

Second Level: Belonging group-based democracy

The second level includes the first level, which implies that the individual needs are covered, but based on the limits established by the rules of the groups where individuals belong. This is the case, for example, of multi-minorities democracies where the consensus is based on the differentiated characteristics of each group. This level of democracy implies an adherence based democracy and the existence of the needs of individuals to belong to a group in order to participate and have a place in the community.

Third Level: Elite-based democracy

The third level includes the second level but includes the acceptance of reference groups, which lead a society. This elite-based democracy allows expanding the boundaries of the belonging group and is materialized in a debate-based democracy.

The core of the functionality of this level of ethics is that the different elite groups be within the limits of the evolution conflicts required to develop democracy but that the distance between the positions of such groups be narrow enough to avoid the annulment of each other in case of democratic alternation.

The existence of elites ensures the necessary stability given by an accepted establishment.

Fourth Level: Integration-based democracy

The fourth level includes the third level but also includes institutionalization as a driver towards evolution. The integration-based democracy implies an institutionalization that structures the integration. Institutions filter the incompatibilities and permit a smooth evolution towards effective consensus. This level is the most mature level of democracy and requires a fully functional justice in order to avoid that people behave beyond the limits of a democratic system. The institutions need to have transcendent goals in order to make this level work adequately

Fifth Level: Adaptive democracy

Adaptive democracy implies the integration of the four preceding levels according to the context of the members and the situation. It is a way to manage democracy fostering all its levels based on the archetypes of the individuals and institutions within the archetype of the country. It makes the different levels compatible in order to achieve the goals implicit in the archetype of the culture.

The Double Ethics of Countries and Institutions

Countries and institutions need to have two different ethical approaches in order to expand.

  1. A cooperative ethics to deal with domestic relationships.
  2. A competitive ethics to deal with third parties.

1) Cooperation, the Driver of Democracy

It has to be considered that democracy is a social system for adapted environments. All environments have adapted and over-adapted aspects, but the prevalence of adaptation is a condition for the evolution of democratic environments. Over-adaptation drives naturally towards dominance, submission and opposition, which hinder the existence of a democratic context.

The driver of a democratic system is the existence of cooperation among the members of the society, culture or institution.

Cooperation building is the driver of democracy. This implies that cooperation is basic to build an evolutionary democratic environment.

2) Competition is the Driver of the Relationships with the Environment

While cooperation is the driver for domestic activities, competition is the driver for those activities that countries or institutions develop beyond the boundaries of their entity. This needs to be understood in order to accept that all countries and institutions have two different ethics.

A cooperative ethics is used to deal with the domestic aspects and, on the other hand, a competitive ethics drives the external aspects. This is basic to allow the expansion of the wellbeing of cultures and needs to be accepted in order understand that democracy is not a magic solution for universal problems.

International relations become expansive when they are managed within the limits of sustainable globalization, which allows integrating the interests of the parts involved.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.


Understanding the archetype of the USA and its consequences

The power of a culture is given by its archetype, the value of work and the technology that is being developed to generate growth. The Archetype of the USA is a paradigmatic example of how a culture can be leading in the world while strengthening its identity.

The reach of one’s globalization is defined
by the limit of the pronoun “WE”…

The nature of the culture of the US, which is defined by its archetype, can be described by the propensity to develop audacious actions in the environment based on the necessary use of knowledge in order to achieve its “dream” within a credibility context.

And this has to happen within the “system” that provides the limits of the actions.

The Maximal strategy implies that the culture is driven by daring actions to achieve its cultural “dream” within an institutionalized context.

The catalyst of the evolution of the American archetype is its institutionalization that accelerates its evolution.

Institutionalization is materialized in the democratic rules of the society. The icon of the cultural dream is the American Flag.

Unicist Archetype of the USADaring implies doing in terms of concrete operational actions to achieve growth and surpass the well-being achieved by the preceding generations.

The social pressure towards growth within a context of being a leading culture in the world generates uncertainty in the coming generations that fosters the need for addictions to avoid the responsibility to produce growth.

The minimum strategy of the archetype fosters thinking, driven by the personal objectives and within the limits of the personal credibility.

That is why the USA archetype includes a multi-minority approach.

This minimum strategy provides the necessary context to develop hard technologies that sustain the economic activities of the maximal strategy.

Personal credibility is the entropy inhibitor of the American archetype.

Unicist Archetype of the USAAs wealth sustains the perception of security, personal credibility requires having solved the necessary financial situation that makes an individual credible.

Daring, dreaming, credibility and thinking integrated to achieve growth require a strong ethical environment that needs to be sustained by the judiciary system.

Lying is unacceptable because it destroys the credibility and transparency of the archetype.

Understanding and respecting the archetype of the USA is extremely useful to develop global and local businesses.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm. http://www.unicist.org/repo/index.php#Unicist


Social Influence: The Discovery of the Social Critical Mass

Social critical mass is defined as the minimal amount of focused energy necessary to trigger a planned social phenomenon. Objects need to have the necessary critical mass to produce the value added to the process they participate in.

Its ontogenetic map is defined by extreme aesthetics, extreme influence and extreme credibility to provide the energy to produce results. Any social action requires having the necessary critical mass to produce the predefined results. Action without results is just unnecessary movement.

Critical mass is a basic condition for any social object, including the business objects. The final driver of SCM is the generation of an expansion process. It implies having an extreme aesthetics which is defined by the need to complete the essential needs of the participants of a social phenomenon.

This requires having the knowledge of the ontogenetic map of the phenomenon in order to be able to define the desirable aspects that need to be completed and the harmony that needs to be designed in order to generate an extremely aesthetic value.

Completing implies covering an explicit need. That is why completing requires having an extreme influence in order to be accepted.

Extreme influence implies having a complementation driven influence which integrates both cooperation and competition. Extreme influence requires establishing a complementation driven bond which includes both functional and personal aspects.

Extreme aesthetics can only be accepted with an environment of extreme credibility. That is why the credibility is the complement of aesthetics. Extreme credibility is an optimism based relationship.

Optimism makes people believe that what is possible will occur and that the validity of the process has been proven. Without optimism there can exist no social critical mass. Optimism is extremely far away from mania.

Social Critical Mass can be achieved when there is the necessary conceptual aesthetic, the complementation driven influence and the necessary social optimism.

Access more information on Social Evolution:

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using a logical approach to deal with evolution and became a private global decentralized world-class research organization in the field of human adaptive systems.  http://www.unicist.org


The 10-Year Trend for Healthcare Organizations in the United States

This is a synthesis of the trends developed at the Future Research Lab on the “Evolution of Healthcare in the US” led by Peter Belohlavek. They are based on the global healthcare trends in developed countries that have been developed.


The reach of one’s globalization is defined
by the limit of the pronoun “WE”…

The objective of this research was to find the trends that underlie the healthcare business in the US.

The development of the future scenario that arose was based on the changes introduced in medical regulations and on the possibilities opened by the use of new technologies.

The 10-year trends can be synthesized in:

  1. The trend towards expansive healthcare organizations
  2. The trend towards patient centered management
  3. The trend towards adaptive information technology solutions
  4. The trend towards using semantic objects to segment


Two structural changes happened in the United States:

  1. The transparency of the use of electronic medical records established a new starting point for medical practice.
  2. The concept of the Accountable Care Organizations and its analogical multiplication in medical practice introduced the concept of profiting from healthcare improvements.

This triggered the need of adaptiveness for healthcare organizations.

New technologies that made structural adaptiveness possible:

  1. Future Healthcare OrganizationAdaptive Information Technology
  2. Semantic objects to manage adaptiveness
  3. The discovery of the human drivers of attitudes
  4. Double dialectical logic to manage adaptiveness

The integration of the structural changes and the now available technologies is predictable based on the understanding of the power of the archetype of the US.

If you are interested in learning about the unicist future research technologies that are used to develop future scenarios we recommend you to access:

These Trends are a Back to Hippocrates in the XXI Century

Back to Hippocrates means going back to the natural role of medicine.

In the XXI century it implies the use of an object driven organization model integrating processes with objects in order to ensure results and optimize the use of energy.

The Value Adding Approach is basically driven by the development of a model based on the use of the rules of Patient Centered Management.

The operational objective is to maximize the value added to patients considered as clients.

It is a backward-chaining-thinking approach beginning with the value being added and ending with the process and objects that are needed.

The process is centered on patient orientation, added value assurance and result assurance.

1) The Next Step in Healthcare:

Expansive Healthcare Organization (EHO)

Expansive healthcare organizations are an upgrade of the two major trends in medical practice: vocation driven and profession driven.

Expansive Healthcare OrganizationsEHO are organizations that expand the size of their community in order to increase the level of wellbeing of their members. Their activity is naturally patient centered in terms of their focus on health.

The patient centered management requires the integration of results assurance, patient orientation and added value assurance in order to sustain the focus on health.

The maximal strategy is focused on the generation of value measured in terms of health. Having a structural medical practice allows dealing with health, going beyond the necessary specialties that are needed to cure patients.

Patients’ prevention is the catalyst of the expansive healthcare organization, which allows expanding the boundaries of the community of patients. This implies influencing actively their community in order to foster prevention.

The minimum strategy is focused on the healthcare business which is materialized in having the necessary disease centered medical practice and the medical prevention.

Expansive Healthcare OrganizationsThe goal of the minimum strategy is to ensure the business of the EHO.

Medical prevention is the entropy inhibitor to sustain the community and avoid its entropy.

The segmentation of expansive healthcare organizations defines the way they manage the patient centered attitude.

1)  Physicians driven

2)  Therapeutics driven

3)  Health driven

4)  Community driven


Physicians driven Organizations

This segment is focused on ensuring the patient orientation through a structural physician organization. Their core is the organization of the role of physicians.

Therapeutics driven Organizations

This segment is focused on providing excellence in therapeutics in order to ensure patient orientation. Their core is the organization of the role of specialists.

Health driven Organizations

This segment is focused on providing healthcare solutions for patients based on a holistic approach to health. The core is the role of health oriented physicians.

Community driven Organizations

This segment is focused on being able to deal with the different segments that integrate the community to provide health. The core is the adaptiveness of the organization to adapt to the segments.


2) The Next Step in Healthcare:

Patient Centered Management (PCM)

Patient Centered Management is an organizational meta-model that allows empowering the work processes in healthcare institutions. It is homologous to Client Centered Management that is the natural model to guide work processes in businesses that was developed in the eighties.

Patient Centered ManagementOn the one hand, PCM works as a conceptual action guide to design work processes and, on the other hand, it is the main catalyst for continuous improvement, change management and innovation management.

The purpose of the model is to assure results, its action is driven by patient orientation and there is a quality assurance that sustains the value added.

PCM as a Meta-model

Meta-models need to be materialized in a system. As such we are not talking only about the hardware and software but also about the peopleware.

Patient Centered Management

Meta-models become meaningful when they are materialized in operational rules that have to be followed in a meaningful way.

The PCM generates four different segments of medical organizations:

  1. Artisanal Organizations
  2. Professional Organizations
  3. Technological Organizations
  4. Patient Centered Organizations


Artisanal Organizations

Artisanal organizations are driven by the individual capacity of their members. The added value is assured by the use of metrics and administrative EHR.

The core of their functionality lays on the capacity to integrate adequately chosen members. The activity is focused on curing processes based on the knowledge and reliability of each participant.

They are based on the individual capacity of doctors and their capacity to cure the problem of the patient.

Professional Organizations

Professional organizations are based on the fulfillment of roles that are based on the knowledge and authority of their participants.

Their strategy is defensive, based on ensuring the delivery of the necessary palliatives to cover the patients’ needs while the curing process is being implemented. They need to use adaptive EHR to monitor the curing processes.

They are based on the knowledge of the doctors and their capacity to use it. These organizations are knowledge centered and naturally tend towards evidence based medicine.

Technological Organizations

Technological organizations are based on the use of hard technologies to deliver the medical services. They tend to use the technological innovations to catalyze the professional role of their members.

They are usually dominant in the community based on the objective technology they use. They naturally integrate curing and palliating processes as a unit. They need to use adaptive systems to monitor their solutions.

They are based on having the most effective technologies to deal with the problems patients have.

Patient Centered Organization

Patient centered organizations are driven by their need to provide solutions for the community. They are innovation, efficacy and reliability driven.

Patient centered organizations base their strategy on their innovation capacity and on the influence they can exert on the environment.

They are health driven which allows them to build large patient communities with healthier members. Patient centered organizations need to use administrative EMR to sustain the efficacy of their doctors.

Integrated Organizations

Integrated organizations include aspects of the different organizations to generate a natural environment for medical practices considering their specialties.

They are based on the professional roles of its members and an object driven organization model using medical objects, business objects and personal role objects to mange the adaptive processes of medical practice.

3) The Next Step in Healthcare: Adaptive IT Solutions

Adaptive IT solutions are systems that have been designed to interact with the external and internal environment. Nowadays, there are multiple programming solutions available to sustain the unicist adaptive architecture. The solutions include aspect objects architecture with unicist logical inferences to manage adaptiveness.

Adaptive IT ArchitectureThe evolution of Information Technologies allowed integrating the adaptive aspects of business management in the operational systems of hospitals.

The integration of the unicist logical approach and the resulting business objects included in the business processes within an adaptive IT environment allows driving business processes to the next level.

To be able to organize by objects it is necessary to use both adaptive and administrative systems to organize the work processes. This widened the possibilities of hospitals to expand the boundaries of their activities within an environment of assured quality.

The level of adaptiveness varies according to the needs of the system. Adaptiveness is based on the medical, therapeutics and disease segmentation.

There are four levels of adaptiveness that can be managed:

1) Analogical drivers

This level is based on the recognition of the significant behavioral patterns of the segments of patients.

2) Rules based drivers

This level is based on the use of analogical patterns and the logical rules defined by the fundamentals that influence the processes.

3) Empirical drivers

This level is based on the previous level and the integration of mathematical models to infer behavior based on the observable aspects of the fundamentals of the processes.

4) Objects based drivers

This level is based on the previous level plus the use of medical objects that work as interdependent drivers to influence the attitude of patients. The feedback is defined by the results produced by these objects.


The IT Structure of the PCM

The integrator of the Patient Centered Management Model is given by the EMR/EHR/EPR system.

Patient Centered ManagementWe have defined four segments of systems that produce differentiated behaviors in medical organizations:

  1. Administrative EHR driven processes to allow monitoring the disease of the patient
  2. Adaptive EHR driven processes to allow monitoring the solutions provided by the doctors
  3. Adaptive EMR driven processes integrated with adaptive and administrative EHR to ensure the synchronicity of the solutions provided
  4. Administrative EMR driven processes integrated with EHR and EPR to focus on the health of the patient


4) The Next Step in Healthcare:

Semantic Objects to Segment

Semantic objects are linguistics communications, in written or verbal format, that have the power to install meaningful knowledge in the long term memory of an individual.

Semantic ObjectsSemantic objects are “adaptive systems” based on messages that use figurative communication to build meaningful knowledge. These objects have a concept, an added value and a quality assurance in order to achieve their objective.

In order to build semantic objects it is necessary to manage the unicist ontogenetic map of messages and figurative communication. They require no knowledge in order to be used. Users only need to know what they produce and how to manage their output.

Semantic objects are extremely segmented because they are driven by the use of language that segments based on its implicit reasoning pattern and its ethical mask (see ontology of languages).

Semantic objects are the natural complementation for any communication that deals with human activity where results need to be achieved.

Types of Semantic Objects

Semantic ObjectsThere are different types of semantic objects to influence different aspects of the long term memory of an individual.

  1. Informative Objects
  2. Value Adding Objects
  3. Conflict Management Objects
  4. Complement Building Objects

The Structure of the Types of Semantic Objects:

1) Informative Objects

These objects are used to approach the semantic memory of individuals. They need to include a message based on news that people are expecting and their figurative language needs to be sustained by graspable analogies.

2) Value Adding Objects

These objects are used to approach the procedural memory of individuals. They need to include a message based on a meaningful interpretation of the reality an individual is facing and their figurative language needs to be sustained by meaningful metaphors.

3) Conflict Management Objects

These objects are used to approach the episodic memory of individuals. They need to be based on a mind opening figurative communication and include a message that has to be based on objective information.

4) Complementation Building Objects

These objects are used to approach the long term memory of individuals in its oneness. It is a structural approach that needs to include the different aspects individual consider when making a decision. They need to be based on a homology driven figurative communication and include a message that opens and expands the possibilities of the individual.


The next step in healthcare organizations implies the integration of vocation driven attitudes, which are focused on health, with professionalism driven attitudes, which are focused on business.

It implies that the scorecard of measurement of medical practice will include the measurement of health and not only the activities that happen within the medical organizations

This will imply a structural change in the judiciary system dealing with malpractice problems. This change has already begun.

Adaptiveness is the name of the next step and the use of adaptive IT solutions, predicting interfaces and segmented communication are the way to sustain this new step.

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Made in India: The New Stage of a Global Leading Culture

India became a global power based on the mind power of its culture. This mind power is what drove the country to the present phase and allowed beginning with the next stage, which is the installation of “Made in India” as a catalyst for economic expansion.


The reach of one’s globalization is defined
by the limit of the pronoun “WE”…

This implies a new re-creation that is on-going and generates the inclusion of India in the few countries of the world that have an accepted cultural brand.

In the case of India, this re-creation is based on the mind power of the culture but includes its transformation into products that are beyond low value or hygienic products.

This change will demand some decades until the culture will have materialized the mind-power into internationally recognized products associated with their origin.

The Future Research on India was developed at the Future Research Lab of the Unicist Research Institute and led by Peter Belohavek. To access the basics on Unicist Future Research please enter: www.unicist.org/sdp.shtml

Indian Collective Intelligence

A core characteristic of Indian culture is its collective intelligence. The culture promotes individual intelligence to foster adaptiveness. Adaptiveness is a core aspect of the culture.

Indian ArchetypeThere are segments that adapt in a dynamic way to the environment and others that over-adapt in order to survive.

Cultural intelligence is based on the focus on change to grow in controlled environments within the limits of the lifestyle of the segment an individual is part of.

This provides a powerful context that allows expanding the boundaries using individual intelligence as long as the institutional rules of the context are respected.

This characteristic of collective intelligence makes India a notorious “intelligence provider” of the world.

Indian Archetype

The archetype of India is driven by the collective intelligence of Indians, which is materialized in a superior mind power that makes the country one of the leaders of the world.

Indian ArchetypeIndia is a notoriously institutionalized culture that is organized by stable roles that allow growing with a relatively minimal level of conflicts. These roles have ancestral origin and are materialized in social segments that evolve within the self-imposed limits of the groups.

Growth is based on the archetypical characteristic of their focus on:

  1. Creation
  2. The development of the intellect of people
  3. The value of knowledge

It can be said that knowledge is the essential power of the Indian culture. That is why it is the driver of social mobility and makes Indians world leaders in all those fields where knowledge establishes the value of what needs to be done.

Maximal strategy

The maximal strategy is driven by the capacity of Indians to re-create based on a superior vision of what is happening in the environment while having the necessary power to destroy the preexisting aspects that are dysfunctional for the new stage while using the power to re-create.

Indian ArchetypePower is the catalyst of Indian’s archetype and, as such, it is the core aspect that is acted out by the elite. The elite in India is such because it assumes the responsibility for empowering the evolution of the mass. It has to be considered that India has an elite that assumes the responsibility for making the culture evolve while empowering collective intelligence.

Re-creation is the core characteristic of the Indian culture that allows expanding the boundaries and evolving.

The Minimum Strategy

The core aspect of an institutionalized culture like India is the capacity and power to govern in order to allow the evolution of the different roles and avoid annulling conflicts.

The minimum strategy of the archetype is given by the acceptance of a functional order that fosters evolution while inhibiting disorder and chaos. This implies the existence of protective organizations that provide the framework for this order.

The entropy inhibitor of the archetype is given by the satisfaction of the materialistic needs of the different roles of the culture. That is why the different aspects of wealth are a core aspect of the Indian culture. This makes the culture develop a proactive attitude towards the development of economic activities.

Cultural evolution naturally generates conflicts

The institutionalization of India hinders the existence of significant conflicts produced by the people who are affected by the changes.

The segments of conflicts that are managed are:

  1. The excluded
  2. The impotent
  3. The left behind
  4. The disoriented

Indian Archetype4The conflicts of the change towards becoming a leading power in the world are being managed based on trade-offs that are made to pay the prices this evolution produced in the short term. These conflicts produce explosions or implosions.

The excluded and the impotent promote the implosion of the change in order to go back to the previous situation and the comfort zone that was implicit. They foster active inaction in order to annul the changes that are happening.

The left behind and the disoriented perceive that they cannot manage the change and that they lose their comfort zone which makes them oppose to the changes.

The Indian culture is based on continuous re-creation, which minimizes the conflicts because they are a natural pathway for their cultural evolution. Notwithstanding, small explosions and implosions are natural and will happen when asynchronisms of actions generate unbearable disequilibria in some segments.


India is a world leading power that is entering a new stage. The prices to be paid are high because the comfort zone of several segments is being affected. This re-creation accesses the world scenario in times where the existence of multiple leading poles is accepted and evident. Therefore, there are no external enemies for this development, just competitors. The unique enemies are the internal members who feel their comfort zone affected.

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NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm. http://www.unicist.org/repo/#Unicist


Catalonia & the Basque Country as Catalysts of Spain’s Recovery

This research was developed to provide information that allows understanding the possible evolution of the outcome of the crisis that affects Spain. It is based on the information of the archetypes that were developed 20 years ago and the analysis of the crisis triggered in 2008. It was developed at the Future Research Lab of the Unicist Research Institute and led by Peter Belohavek.

To access the basics on Unicist Future Research please enter:


The reach of one’s globalization is defined
by the limit of the pronoun “WE”…

The crisis of 2008 was the final trigger for Spain to access an upper level of influence in the European and Global worlds that is being catalyzed by Catalonia and the Basque Country.

It is a structural change that will demand many years until finally being installed in the culture. It implies an upgrade in the educational system in order to go beyond conservatism and foster people to expand the boundaries as a natural way for growth.

Two values are being catalyzed in Spain by Catalonia and the Basque Country:

  1. The concept of bottom-up legitimacy
  2. The concept of value adding work


The Spanish Kingdom has a traditional “top-down democracy” which has shown to be extremely successful and produced the Spanish Miracle between the sixties and seventies. The synergy produced by the central government was functional to generate growth and wellbeing. It generated a “duty-driven work” value that sufficed in those days.

Democratic Power

This allowed a high and steady growth based on a conservative approach.

But the speed of change increased enormously making top-down approach dysfunctional when dealing with economics.

Speed requires “bottom-up democracies” because it requires that individuals assume full responsibility for their actions.

Bottom-up democracies naturally foster “responsibility driven work” where the central directives are only inhibitors to dysfunctional social behaviors. This characteristic has been traditional in both Catalonia and the Basque Country, although having different operational solutions for the same goal.

This responsibility driven approach is not related with the “indignados” movement that occurred recently in Spain. It deals with the notoriously superior exports Catalonia and the Basque Country produce when compared with the Spanish exports.

Archetypes of Spain, Catalonia and the Basque Country

The archetypes of the culture of a country are the drivers that define its final goal which is acted out in the lifestyle of the population. Archetypes cannot be observed, but they can be inferred using double dialectical logic and predictors based on the knowledge of their ontogenetic structure. They can be found in the facts of the history of a country.

Cultural EthicsThe central fundamentals that drive the archetype of the Spanish Kingdom are:

1)  Ethics

2)  Power

3)  Wealth

These fundamentals are also implicit in the archetypes of Catalonia and the Basque Country, but have functionally differentiated contents.

While the ethics included in the Spanish archetype is strongly influenced by religion, the ethics included in Catalonia and the Basque Country has a strong influence of ethical functionality.

On the other hand, the trend towards the exertion of power is a dominant aspect of the Spanish archetype while the need for legitimacy in the exertion of power is required in Catalonia and the Basque Country.

Finally, it has to be considered that wealth in the central archetype is dominantly sustained by the value earning ethics while in the other cases ethics is based on the value adding ethics.

It has to be considered that the power of an archetype is based on the work it produces, meaning the capacity to generate added value to the environment. Therefore the archetypes of Catalonia and the Basque Country are more powerful than the archetype of Spain.

Although this has been and is still the trigger of most of the conflicts between the central government and the autonomous countries, it has been at the same time the trigger that allows driving Spain to a higher level of influential power.


A new era is coming. It is the era of increasing the speed and adaptability. This implies moving from a “Top-down legitimacy” which is necessarily conservative to an integrated democratic power that is triggered by a “Bottom-up legitimacy” complemented with a top down approach to avoid entropic actions.

It implies dealing with a complex world where competitiveness needs to be integrated with cooperation. The concepts implicit in the Catalonian and Basque Country’s cultures are a natural catalyst that allows building upon existing approaches without needing to look for foreign solutions.

It will be a conflictive period because there will be people who will try to go back to the Spanish Miracle and others who will accept that something new has to be built. As a transition it is necessarily painful which demands the use of palliatives in order to make the process bearable.

But the good news is that the solution is there.

Wealth & Poverty – the Power of Nations – Democracy


1) The Ontology of Wealth and Poverty

The purpose of wealth is to foster evolution to guarantee the opportunities for the next generations. Wealth/Social evolution of a culture depends on the working capacity that is limited by the social and institutional inertia of such culture.

Wealth - PovertyOperationally, wealth depends on the working capacity, the technology, the education and the inertia of a culture. Poverty as such doesn’t exist. Poverty implies the absence of Wealth.

That is why it is commonly seen in underdeveloped countries that there are organizations who promote the “combat of poverty”.

You can combat thieves because they exist, you can combat enemies, but you cannot combat poverty. What you need to increase is wealth. The combat of poverty is just a fallacious myth to justify the distribution of an existing wealth.

The production of wealth must be fostered to reduce poverty. Combating poverty produces more poverty.

Poor countries have no power, because their working capacity is extremely low, that is why they are poor.

Wealth produces evolution

The elites drive the evolution. Producing evolution implies increasing the speed of work of a culture.

Wealth and poverty do no only depend on the action of a culture but also on the limits and possibilities of the environment.

Social Structure

What one is producing today might be worthless tomorrow because the environment changed.

Therefore, wealth implies being focused on the value of work which is always defined by the beneficiary of the task that is being done.

The production of wealth implies ensuring subsistence as a minimum strategy. This subsistence level is what we call poverty.

This level implies following the inertia of a culture and ensuring that the education makes people follow the values of such culture while using the necessary technologies for subsistence.

The maximal strategy is given by the development of work, which implies changing the inertia extending the boundaries of the activity, using innovative technologies to produce more with less while fostering the individual responsibility in education.

When we talk about education we are referring basically to the education of the elites that lead any evolution process.

The Dynamics of Evolution and Involution of Wealth

Understanding the indicators of evolution and involution allows defining if Wealth production is being increased or distributed.

Wealth - PovertyIt can be said that distribution leads to involution and production leads to expansion. If production is not distributed, the economy explodes. If distribution is the center of the economy, the society implodes.

The dynamics of Wealth production can be described as follows:

The increase of social wealth produces the evolution of the archetype of a culture.

This necessarily implies materialistic growth and the growth of the social values. This can be observed, among others, in the history of Australia, Brazil, China, Finland, India, Japan, South Korea, Sweden and the USA.

Social wealth grows because the paradigms of work have been changed following the laws of evolution.

Innovative technology and individual education produce the driver that enables the elite to guide through new boundaries to expand the present power of the culture.

Production prevails over distribution. But distribution is considered to ensure the minimum strategy for wealth increase.

Underdeveloped countries usually have a significant segment of their population at, or below, the subsistence level.

Therefore they tend to prioritize distribution and thus the archetype of the country stagnates or involves.

The education for work is the catalyst of the evolution of wealth and thus it is the catalyst of the evolution of the archetype.

The socializing education, to fulfill the social rules of the society, is the entropy inhibitor that ensures that the minimum strategy can be fulfilled.

It is not one or the other; it implies the coexistence of both, which have two structurally different rules.

Individual education for work needs to foster the extension of the technological boundaries while the socializing education needs to sustain social and institutional inertia.

2) How is the Power of Nations developed?

Understanding that the power of a Nation depends on its capacity to work is something very difficult to accept because it is rather new.

And accepting that the archetype of a culture defines the level of work that is the standard in an environment sounds deterministic and for some people racist. Because it implies that every culture obtains what it produces; that underdevelopment is defined by the underdeveloped, development by the developed and emergent by the emerging.

Power = W/t: Power can be measured in speed

Power can be measured in speed. That is why we say we can make a metaphor and measure the level of development in speed.

If developed cultures move at a speed of 100 km/hour, underdeveloped evolve more slowly.

That is why the gap between development and underdevelopment increases from day to day.

But emergent cultures are emergent because they move faster than the developed ones, which means that the gap between emergent cultures and developed cultures decreases from day to day, until the emergent cultures surpass the developed cultures.

The Power of Country Archetypes is defined by Work


Work implies the capacity of displacing facts in nature in order to generate a usable added value for a society.

Therefore it is implicit that the fundamentals of work are consistent with the different levels of archetypes.

Social Value of Influential Work

The purpose of work in elites of influential archetypes is to generate added value in their societies. To do so their active function is driven by the transforming of nature and the energy conservation function is the need to overcome resource scarcity.

Influential WorkIf we see it at an operational level we can define that:

The maximal strategy of the elites is to transform nature driven by the energy focused on knowledge and the personal need that sustains their actions is the self-affirmation of their deeds.

The minimum strategy to overcome resource scarcity is driven by the energy of their capacity to produce and the personal need that sustains their actions is the capacity to manage the time to make things happen.

Work dynamics of the influential type

From a dynamic point of view it can be said that an archetype is involving when the need to overcome resource scarcity prevails over transforming nature.

The catalyst of work at the level of influential archetypes is the need of self-affirmation at work. On the other hand, the entropy inhibitor is the need of time management that ensures following the rhythm of the culture.

Social Value of Expansive Work

Expansive Work

The purpose of work in elites of expansive archetypes is to earn value in their societies.

To do so their active function is driven by earning money and the energy conservation function is the need to survive.

If we see it at an operational level we can define that:

The maximal strategy of the elites is to earn money driven by the energy focused on their efforts to do so and the personal needs for recognition that sustain their actions.

The minimum strategy is to ensure subsistence, which is driven by the energy of their capacity to collect from the environment and the personal need that sustains their action is the need to “have” things.

3) Democracy

Top-Down vs. Bottom-Up Democracies

Democracy can be described as the authoritative leadership of a group or community aimed at achieving consensus and efficiency, and making the necessary trade-offs in a context of evolution conflicts.

DemocracyThe final goal of democracy is to achieve consensus which implies that there is a greater good that integrates the participants of a community. This greater good defines a vital space that is shared to make consensus meaningful.

Sharing a vital space necessarily requires a cooperative attitude and the existence of a nationality or spirit-de-corps that integrate the participants in order to build a context for cooperation. Finally, consensus implies the existence of democratic alternation which implies that the leaders rotate while the institution remains untouched.

Efficiency is defined by the achievement of results based on objective consensus among the members and the building of trade-offs that allow achieving results that go beyond the boundaries of the establishment.

The building of trade-offs imply that a subjective consensus needs to be achieved where the necessary entropy inhibiting trade-offs are implemented paying the price to sustain the evolution conflicts that give meaning to the democratic actions. Evolution conflicts are complementation conflicts that allow empowering and expanding the vital space.

The ethic of democracy – extreme democracy

Consensus is the purpose of democracy. Consensus can be achieved in many ways. Considering extreme-democracy, where consensus is achieved “spuriously”, the Stockholm syndrome can be defined as a type of democracy. It is what we call the anti-democracy. It achieves the same purpose, consensus, but based on the destruction of the free-will of participants.

Four types of democracy can be conceptually defined:

Top-Down Democratic Segments

Individualistic democracy – interest-based submissive model

The goal is to foster individual evolution based on a materialistic submissive behavior of the members of the community.

Belonging group-based democracy

This is grounded on the adherence of people to a group. The goal is to evolve within the rules of a group. Consensus is given by the acceptance of the rules.

Bottom-Up Democratic Segments

Elite-based democracy

It is based on the possibility, open to everyone, to debate the problems of a society. The existence of elites ensures the necessary stability given by an accepted establishment.

Integration-based democracy

The integration-based democracy implies an institutionalization that structures the integration. Institutions filter the incompatibilities and permit a smooth evolution towards efficient consensus. Fundamentalism is incompatible with democracy.

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NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems.


The 10-Year Future Scenario of Global Consumer Markets

This is a synthesis of the future scenario development, led by Peter Belohlavek, that was triggered by the research on global behaviors www.unicist.org/research_project3_en.pdf and was upgraded due to the stagnation of the growth of countries in the EU since 2008. It included the following countries:  Argentina, Australia, Brazil, Canada, Chile, China, England, France, Germany, India, Japan, Mexico, Spain, Sweden, USA and Venezuela.
To access the basics on Unicist Future Research please enter: www.unicist.org/sdp.shtml

Consumers and clients were the victims of the XXth century

Dominant Economic Drivers

The reach of one’s globalization is defined
by the limit of the pronoun “WE”…

The XXth century was strongly influenced by the battle between capitalist consumerism and communist anti-consumerism. Paradoxically, both positions are the two faces of the same coin: the transformation of consumers into survivors which drove them towards over-adaptive behaviors and addictions.

Ideologies prevailed over functional behaviors. Capitalism used the myth of “design globally, operate locally” to justify their actions on markets while Communism brought about the theory of the “Superior Human Being” in order to justify their lack of productivity.

Consumers paid the bills which drove to side effects that were extremely functional for this period while the understanding of the functional needs of consumers was left aside and money driven or ideology driven manipulation prevailed.

The lack of knowledge to develop an empathic relationship with consumers inevitably made materialistic or ideological justifications prevail in decision making. The less an individual knows about the true drivers of consumers’ behavior the more he needs to use manipulation to influence.

The knowledge of the drivers of buying decisions and the possibility to develop predictive interfaces to build adaptive automation allowed leaving behind behaviorism that worked as a palliative for almost 100 years.

A turning point

This future scenario implies a turning point. It is a turning point to increase the level of empathic influence on the markets in order to increase the adaptiveness of commercial processes.

Paradoxically, this turning point is a consequence of the same drivers that led to the stagnation which now triggers the next step. This next step appears in a context of new technologies that allowed the development of automated adaptive solutions to build empathic approaches with consumers.

The drivers to the turning point were:

1)      Growth stagnation

2)      Unemployment

3)      Financial crises and the change of the role of banks as monetary circulation administrators

4)      The massification of social virtual networks

5)      The massification of personal communication

6)      The increase of individualism

The new technologies that made the turning point possible were:

  1. The discovery that in nature there only exist stable relationships based on complementation and supplementation opened a new perspective on the management of complex adaptive systems. It allowed managing the integration between consumers, products and providers, and confirming the validity of mathematic analyses of consumers’ behavior when complementation or supplementation had been confirmed.
  2. The discovery of the double dialectical logic that allows emulating the dynamic of consumers’ behavior.
  3. The development of commercial, semiotic and semantic objects to build empathic relationships with consumers.
  4. The discovery of the drivers of consumers’ actions that allowed developing the functional, psychological, conceptual and lifestyle segmentation.
  5. The development of adaptive automated IT solutions to manage markets
  6. The discovery of behavioral predictors and the development of predictive interfaces for IT solutions.
  7. The use of structured commercial communities.

What will have happened within the next 10 years?

The following aspects will be the standards in consumer market management within the next 10 years:

  1. The segmentation of potential customers – including the hard, functional, psychological, conceptual and lifestyle segmentation – will have been used as a standard based on observable predictors to influence consumers with a more empathic approach.
  2. Cross-cultural segmentation will have been used to manage adaptive empathic influence worldwide.
  3. Object Driven Marketing will be a standard marketing approach.
  4. The use of commercial catalysts will have been applied in all the cases where they work.
  5. Client Centered Management and Object Driven Organization will have become standards in business architecture.
  6. Co-marketing and commercial alliances will have been multiplied
  7. Brand management will have become significantly more important to build product/service synergy.
  8. Hyper-segmentation will have been used in all those niches where there is no direct relationship between the value of products and their variable costs.
  9. The social networks will have become a commercial channel for complementary and supplementary products/services
  10. The aesthetics of products/services, in the sense of completing clients’ needs, being desirable, harmonic and having unreachable aspects, will be the exclusive trigger to access the mind of the consumer.
  11. Customer Relationship Management Systems will have become adaptive automated solutions.
  12. Market Labs will be regularly used to monitor markets using predictive interfaces.

“Empathic adaptiveness is the name of the new era”

The paradoxical results of behaviorism

Behaviorism (John B. Watson) can be considered perhaps the earliest approach to complexity science considering human behavior as a complex system where the unique results subject to measurement are the observable behaviors of individuals. It was a functional palliative for empathic adaptiveness for almost 100 years.

The use of behaviorism to define adaptive actions to markets drove to the development of hard segmentations that are extremely simple to measure but at the same time have only a hypothetical relationship with the true drivers of the consumer’s actions. Statistics of results prevailed over the knowledge of the behavior of consumers.

A natural consequence of the use of behaviorism to segment markets, was the fact that people needed to use additional tools to influence the potential buyers. Manipulation became a professional disease of salesmen/women.

Manipulation is the palliative to avoid adapting

Thus psychopathic manipulation substituted de understanding of the buying processes transforming salesmen/women into forced manipulators because of their lack of knowledge of the buying drivers to influence the prospects.

See: http://unicist.net/economics/manipulation-is-a-long-term-business-killer/

How do buying processes work?

All buying processes imply the integration of emotions (desires), ideals or limits and conveniences. This integration varies depending on the needs that are being satisfied, the characteristics of the buyer and the characteristics of the seller.

Market SegmentationSimultaneously, there are different decision levels in the mind of the buyer. These are used consciously or unconsciously to make a buying decision.

These levels are interdependent complex systems that are integrated hierarchically and include the following aspects of the products or services: 1) the hard characteristics, 2) the functionality, 3) the role for the buyer, 4) the concept and 5) the social role.

Depending on the concept of the product/service, some of these levels can be considered as given or as limits to develop an empathic adaptive approach to the buyer. Every individual has a predefined position at each level which defines her/his segment.

Each segment is a universe in itself composed by those people who have similar structural beliefs in a buying process. This knowledge is used to build empathic relationships to influence the buying processes.

In the following lines, you will find a description of how these segmentations work in order to be used to increase the adaptiveness of the value propositions. There is no need to make a description of the hard characteristics of a product or service. That is why we start with the description of the functional segmentation.

Functional Segmentation

Functionality is defined as the capacity of something to fill an individual’s need. Functionality is homologous to aesthetics. When talking about functionality we refer to the perceived functionality which defines what we call the hard segmentation.

Functional SegmentationThe functional segments are:


This segment considers the attributes of products without “anesthesia”. It eliminates apparent superfluous attributes not considering any complementation.


The “Attractive” segment buys the products/services based on their hidden inaccessible attributes that make them attractive. This segment is a buyer of utopias. It often falls in the trap of over-promises.


This segment perceives functionality based on benchmarking. This implies a classic approach with little space for unconventional attributes. It is a segment that buys classic functionality with little sophistication.


The conceptual segment seeks the essential complementation of the products and needs. This segment’s final approval occurs when the products/services are used.

Psychological Segmentation

It is the segmentation that defines the type of relation an individual has with a product/service. An individual adapts to reality within limits. Psychology established the limits of an individual’s context.

Psychological SegmentationPsychology defines the personal myths of individuals. Fallacious myths produce stereotypical behaviors. True myths describe human typologies.

The psychological segments are:


This typology establishes emotional relations with products and services. These relations are naturally unstable. When “emotive” individuals are in the expansive cycle they establish pleasure-driven relations. When they are in the contractive cycle they establish a “child-child” relation with products.


The affective typology seeks stable caring relations with products and services. There is an implicit fear of abandonment. They cannot let go. When they are in the expansive cycle they establish interdependent relations. When they are in the contractive cycle they establish a “child-parent” relation with products.


“Protective” individuals protect the goods they buy. They care about them. When they are in the expansive cycle they establish dominant relations. When they are in the contractive cycle they establish a protective “mother-child” relation with the product. They need to possess products so they feel they are in charge of them.


They use products and services functionally and carefully. They respect the identity of objects. When they are in the expansive cycle they establish functional relations. When they are in the contractive cycle they establish a “father-child” relation with products. They change the products/services when they do not fulfill the implicit promises.

Conceptual Market Segmentation

The conceptual market segmentation describes the nature of a product as perceived by the market.

Conceptual market segmentation describes the concept implicit in a product or service, which is based on:

  1. Its purpose: being the final functional objective of the product/service as seen by a user.
  2. The procedure: being the verbal function that materializes the purpose in a concrete added value. This is the active function that necessarily produces entropy.
  3. The action guide: being the adverbial function that limits the actions of the procedure to ensure the fulfillment of the purpose of the product. This is the energy conservation function that limits the entropy of the verbal function.

Industrial AutomationAn application will illustrate this case through the conceptual segmentation of industrial process automation.

In this case, the purpose of the automation of an industrial process is defined as: Process Improvement.

The procedure or verbal function is the Automation itself, which generates entropy within this system.

The action guide or adverbial function is the Reliability of the system.

This conceptual market segmentation describes the nature of industrial process automation as perceived from its four segments: Technological Industry, Market-driven Industry, Professional Industry and Artisan Industry.

Unicist Anthropology: Lifestyle Segmentation

Lifestyle segmentation underlies human behavior. It establishes the parameters of normality and the “ethical mask” of a society. Describing the lifestyles of a country permits establishing the limits within which segmentations can work. Only in the case of basic human needs lifestyles are not a limit but only a gravitational force.

The unicist lifestyle segmentation is analogous to the VALS segmentation of SRI. But, while VALS uses psychology to segment people according to their distinct personality traits, Unicist Lifestyle Segmentation uses unicist anthropological invariables and country archetypes to segment people.

Unicist Lifestyles

Lifestyles are the archetypical behavior patterns of a society and its members. These archetypes serve a group as automatisms to carry out the everyday activities that are functional to that society’s purpose.

Lifestyle SegmentationHence, lifestyles are the result of the integration of a society’s collective unconscious with its archetype, which define different ways of facing reality.

Archetypes resolve the weaknesses of a social group by turning uncertainties into assertive answers which guarantee the success of individual and social purposes.

An individual’s lifestyle makes him acceptable and functional to the society’s needs. It also allows him to find groups of identification across different cultures or communities.

There are four main lifestyle types: “Artisan”, “Rationalist”, “Doer”, and “Innovator”.

These four lifestyles have two sub-styles:

1) One sub-style for stable or evolution stages

2) One sub-style for unstable or involution stages

Whether a society is in a stable or unstable situation or in an evolution or involution process is ultimately subjective, and results from the perception of the collective unconscious.

The lifestyle segments are:


The Artisans live within the beliefs of a culture, relate subjectively and develop their activity based on individual efforts and significant utopias. When they are expanding, they exercise pressure to introduce new ideas within a communitarian approach. When they try to avoid contraction, they seek individual benefits.


The Rationalists approach reality based on judgments that make them feel dominant in their area. They are brand and image-driven and use their analytical approach to understand reality. They align based on rational ideas. When they are expanding, they align within the values of a culture. When they try to avoid contraction, they justify their individual values to adapt.


The “Doers” are driven by the values of a culture. They do what is necessary to fulfill the needs of a group. They are added value-driven and their goal is to be recognized as a VIP. When they are expanding, they add value to obtain a materialistic and spiritual benefit. When they try to avoid contraction, they add value to dominate.


They are driven by leading through innovation. They are risk takers and idealist. They usually try to materialize new utopias. When Innovators are driven by expansion, they add value based on generating new ideas. On the other hand, materialistic creations are their way to avoid contraction.

The Era of Empathic Adaptiveness

The use of functional, psychological, conceptual and lifestyle segmentations allows building empathic adaptive relationships with the market. There is no need to manipulate when people are understood.

Universal Market SegmentationThe era for expansive market actions has begun. There is lots of room for small companies who do not have the capacity or possibility to expand. Manipulation will remain a natural attitude in marketing processes in spite of its paradoxical side effects.

Expansiveness implies necessarily going beyond the boundaries of the present business. It might imply expanding in width or in depth. In both cases there is a need to understand the segments that are aimed at. This understanding implies being able to model their behavior in order to use the information to design value propositions and communication.

The understanding of the different levels that participate in a buying decision help to achieve this goal and also provides the information to build commercial, semiotic and semantic objects to influence the market.

“Design globally, operate locally” has been a motto for many years. Now it became true using segmentation and commercial, semiotic and semantic objects adequately.

This approach allows upgrading the databases by integrating universal market segmentations that allow increasing notoriously the productivity of their results.

The building of functional commercial communities is meaningless without having a true segmentation of the participants.

The 10 year Future Scenario of Global Consumer Markets,
defined as the era “Empathic Adaptiveness” is already here and has three names:
“Design, Segmentation & Adaptive Automation”

If you want to access more information about this study please contact n.i.brown@unicist.org

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NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems.