The unicist archetype of Brazil is based on Social Capital, Consistency and Growth


BrazilWe consider Brazil will be the 5th more powerful economy in the world in 50 years. Brazil is a world in itself. There is no other country depicting the rules of the game that Brazil does, nor portraying its results in the social, economic and political field.

Its orientation toward the future, the added value work as a way to assert people’s identity, its innovation and nationalism are components that integrate in light of a national project inserted in the culture, executed by the State and managed by politicians.

Consensus as a model

Brazil has a culture that operates on the basis of consensus. This generates, within the social, institutional and individual field a need to understand a reality before taking up a position regarding it.

Likewise, in Brazilian-Portuguese language there are several expressions that help avoid the usage of the first person singular in a conversation.

The Brazilian consensus model presupposes the development of a singular negotiating capacity ruled by negotiation rules that obviously include consensus as a goal, though not as a path.

The development of this negotiating capacity, based on a culture that came over to colonize rather than predate, generated what today is a world power, real to many, incipient to others.

Your comments are welcome.

Peter Belohlavek

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