The emulation of reality is a hyperrealistic construction. A business model is, by definition, a hyperreality.
Unicist hyperrealism requires being able to define a business model at an ontological (conceptual) level and describe its operational aspects.
This process requires integrating different contexts, including the person who is envisioning it, in a unified field. A reflection process is necessary because dualistic thinking doesn’t suffice to build a unified field; it hinders its building.
It has to be considered that the unicist reflection process is driven by real pilot tests.
This is what allows building the hyperreality of a business model. Without real pilot tests there is no possibility to validate a business model.
Until the emulation demonstrates its actual functionality, it is just a hypothesis or a projection of those who did it.