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Market Growth: Consumerism is driven by fear and guilt

From a unicist ontological point of view consumerism is the habit of buying things that are unnecessary and are not used after they were bought.

It can be said that consumerism is an addiction that follows the rules of addictive behavior. People enter in this addiction in order to compensate their lack of self-esteem and autonomy.

Consumerism provides an instant of pleasure that ends as soon as no functionality can be found for what has been bought. The next purchase will provide the next instant of pleasure.

Fear of social exclusion and the guilt for not being able to fill the standards of a group are the main external drivers of consumerism.

The social benefit of consumerism is that it expands the economic activity of a society by fostering human work to have the money to consume.

Economic expansion requires a certain level of consumerism that varies according to the values of a culture.

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Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

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